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10 Top Ad Copywriters to Maximize Your Conversions & ROAS in 2024

Let powerful copywriting guide your ideal customer from "What's this?" to "I want it." Hire a Mayple-vetted copywriter with a proven track record of success.

Octavia Drexler
By Octavia Drexler

Updated February 20, 2024.

Ad copywriter

Paid ads are one of the best ways to drive attention and conversions to your business—but all the brilliant targeting in the world can't make up for poorly written copy.

If you're looking for an ad copywriter who understands your business, your audience, human psychology, and how persuasion really works, you're in the right place. Here's our selection of the top 10 Mayple-vetted ad copywriters for you to choose from and work with.

Our picks for the best ad copywriters

1. Daniel D. - Overall best

2. Dhivya K. - Best for psychology-based copywriting

3. Mary W. - Best for brand copywriting

4. Amanda El Khoury - best for app install campaigns

5. Luis A. - best for engaging copywriting

6. Preeteesh S. - best for data-driven copywriting

7. Tiffany L. - best for eCommerce copywriting

8. Amma A. - best for acquisition campaigns copywriting

9. Paula S. - best for fashion & beauty copywriting

10. Mikenzi R. - best for humor-driven copywriting



How do you know you're ready to hire an ad copywriter?

If you have a product or service to sell, a copywriting expert can help you do it better. There are several reasons you may need an ad copywriter. They are:

  • You're having trouble writing your ads or if you want a more professional-looking finish
  • You're launching a product or campaign
  • You need to focus on other areas of the business
Overall best

1


Outstanding
9.9
Daniel Doan

Daniel D.

Copywriter for top American brands

Experience

14+ years


Country

US


Industry focus

Vitamins & Supplements, Online Marketplaces, Marketing Agencies, Clothing & Shoes

Brief overview

Daniel Doan is a seasoned copywriter with a proven track record of crafting high-converting web copy that commands attention and drives conversion. Having written for big-name brands like TikTok, Volcom, Wix, Intel, ClickFunnels, and RingCentral, Daniel has demonstrated his ability to understand and connect with a wide range of audiences.

Specialties

  • Neuro-response conversion copywriting
  • Branding
  • Acquisition

Why hire Daniel?

Daniel's experience spans various industries from vitamins & supplements to marketing agencies, clothing and shoes, online courses, and marketplaces. Whether you're an established business, a start-up, or a Fortune 500 company, Daniel has the skills and expertise to elevate your brand and convert prospects into profitable customers.

Best for - psychology-based copywriting

2


Outstanding
9.9
Dhivya Krishna

Dhivya K.

Dynamic T-shaped copywriter

Experience

10+ years


Country

India


Industry focus

Fashion & Style, Professional Services, Food & Drink, Health & Wellness, Arts & Entertainment

Dhivya Krishna is a unique combination of talents and skills. Her proficiency in content writing and SEO enables her to craft compelling narratives that engage audiences and drive traffic. As a seasoned public speaker and event organizer, she possesses the leadership skills necessary to inspire teams and manage projects efficiently.

  • Branding campaigns
  • Lead campaigns
  • Acquisition campaigns

Dhivya's background in psychology provides a deep understanding of human behavior, adding a unique dimension to her work. Lastly, as a social activist, Divya demonstrates a strong commitment to making a positive impact, bringing passion and dedication to every project she undertakes. This blend of expertise makes Divya an invaluable addition to any team seeking to elevate their brand and make a meaningful difference.



Best for - branding campaigns

3


Outstanding
9.8
Mary Williams

Mary W.

Digital marketing leader

Experience

15+ years


Country

US


Industry focus

eCommerce, online courses, Technology & LegalTech, Arts & Entertainment

Mary Williams is a digital marketing leader with a unique ability to align brand, customer, and revenue objectives. Her experience spans across various campaign types, including branding, lead generation, registration, app install, acquisition, and eCommerce.

  • Brand copywriting
  • Registration campaigns
  • eCommerce campaigns

With a proven track record in handling both B2B and B2C clients, she possesses a deep understanding of diverse market dynamics. Mary's expertise extends to working with start-ups, established businesses, and Fortune 500 companies, offering a versatile approach to different stages of business growth. Plus, she has managed a $1M marketing strategy for Thomson Reuters and worked with LTK, demonstrating her ability to handle high-stakes projects.

Best for - App install campaigns

4


Outstanding
9.8
Amanda El Khoury

Amanda El Khoury

Cross-industry copywriter

Experience

11+ years


Country

Canada


Industry focus

Government services, Colleges & universities. Parenting, Vegan & healthy eating

Amanda's expertise spans across a wide range of industries, including art, literature, digital content, events, photography, music, education, food, retail, charity, government services, community organizations, networking, dating, and parenting.

  • App install campaigns
  • Acquisition campaigns
  • Lead campaigns

Amanda's extensive experience makes her adept at understanding and catering to the unique needs of both B2B and B2C clients. Her previous work includes high-profile clients like the Royal Ontario Museum and the Toronto International Film Festival. Whether you're an established business, a start-up, or a Fortune 500 company, Amanda's skills can boost your ROI and take your ads to the next level.



Best for - engaging copywriting

5


Fantastic
9.7
Luis Albuja

Luis A.

Expert copywriter

Experience

6+ years


Country

US


Industry focus

eCommerce, Bath & body, Food & beverages, Fashion, Nutrition & weight loss, Wellness,Jewellery, ,

Luis Albuja is a dynamic marketing professional with a passion for exploring new ideas and helping clients get their products into more hands. His expertise spans across a wide range of industries, including gourmet food, bath & body, beauty, CBD products, wellness, fashion accessories, and CRM/SAAS.

  • eCommerce copywriting
  • Branding copywriting
  • Acquisition copywriting

Luis has a broad industry experience, coupled with his adeptness at both B2B and B2C marketing, makes him a versatile asset for any campaign. His previous work includes clients like Vance Global, Krakatoa, and Gnarly Harley Adventures, where he increased ROAS by up to 200%.

Best for - data-driven copywriting

6


Fantastic
9.6
Preeteesh Singh

Preeteesh S.

Full-stack copywriting pro

Experience

12+ years


Country

Canada


Industry focus

Consulting services, Government services, EdTech, FinTech, Jewellery, Restaurants, SaaS

Preeteesh Singh is a seasoned full-stack marketing professional bringing 10 years of experience to the table. His expertise lies in planning and executing data-driven marketing campaigns across a wide range of industries, from web development and consulting services to fintech and community organizations.

  • Lead generation campaigns
  • Registration campaigns
  • Branding campaigns

Preeteesh's proven track record of surpassing KPIs, driving revenue growth, and enhancing brand visibility can boost your marketing efforts. With former clients like Iron and Ivy Jewels, Victoria Royals, and Launch Academy Canada, Preeteesh has demonstrated his ability to deliver outstanding results, including achieving a return on ad spend (ROAS) of 30% and reducing cost per lead (CPL) by 30%



Best for - eCommerce copywriting

7


Fantastic
9.6
Tiffany Lo

Tiffany L.

Versatile eCommerce copywriter

Experience

6+


Country

US


Industry focus

Babies and parenting, Vegan and vegetarian, Wellness & healthy living, Fashion & jewellery, Travel & restaurants

TIffany is a talented copywriter with an eye for detail and a deep understanding of how consumers buy.

  • eCommerce campaigns
  • Startups

Her strategic mindset positions her as not just a writer, but a partner for your business' growth. She has an excellent track record of building copy and marketing strategies that drive tangible results for her clients.

Best for - Acquisition campaigns copywriting

8


Fantastic
9.6
Amma Aburam

Amma A.

Bilingual English & French copywriting

Experience

9+ years


Country

UK


Industry focus

Beauty, Sustainable fashion, Travel, Community organizations

Amma Aburam is a bilingual marketing professional, fluent in English and French, with expertise in branding, registration, acquisition, and ecommerce campaigns. She has extensive experience across various industries, including digital content, literature, cosmetics, fashion, cruises, and community organizations.

  • Branding campaigns
  • Registration campaigns
  • Acquisition campaigns

Amma knows how to capture your voice and deliver results. She's keen on working with ethical brands and bring them to the attention of the ideal customer.

Best for - Beauty & Fashion copywriting

9


Fantastic
9.5
Paula Sesay

Paula S.

Beauty and fashion copywriter

Experience

12+ years


Country

US


Industry focus

eCommerce, Beauty & fashion, Nutrition & weight loss, CRM, HRTech, Telecom

Paula Sesay is a veteran digital marketer, bringing more than 12 years of experience to the table. She specializes in content and copywriting, translating her expertise into effective copywriting strategies and enhanced conversion rates.

  • eCommerce campaigns
  • Acquisition campaigns
  • Branding campaigns

Paula's industry experience is vast, encompassing sectors such as beauty, health & wellness, sports, outdoors & fitness, style & fashion, art & entertainment, food & drink, home & garden, technology, and more. She is also an influencer, partnering with brands to boost their online presence. If you're looking for a seasoned professional to help elevate your brand, Paula Sesay is a strong contender

Best for - humor-driven copywriting

10


Fantastic
9.5
Mikenzi Ross

Mikenzi R.

Humor-driven copywriter

Experience

8+


Country

US


Industry focus

Consulting services, Travel, Food & beverage, Art & entertainment,Technology,

Mikenzi Ross is a seasoned digital marketer, specializing in copywriting and content creation. She brings a unique, humor-driven approach to her work, believing that the right joke can break barriers and form lasting bonds.

  • Branding campaigns
  • Lead campaigns
  • eCommerce campaigns

Mikenzi has worked with a variety of industries, including professional services, travel, pets, food & drink, technology, finance, consulting services, and more. Her work demonstrates excellence and attention to detail -- and her approach to copywriting is refreshing, unique, and results-driven.



Copywriters create compelling sales messages designed to draw in the customer (while also conveying the features and benefits of the product or service). They understand how to write copy that moves people to action. They know how to get to the customer's core emotion and what format works best for your ad.

When you're ready to hire an ad copywriting pro, ensure they have a good understanding of your product or service and the audience you're targeting.

What does an advertising copywriter do?

In short, copywriters write the content of adverts for various media formats (such as print, banners, digital ads, website copy, email sequences, blog posts, radio adverts, scripts for video ads, and social media posts. 

Basic writing is just the tip of the iceberg, as compelling copywriting requires several additional elements, including strategy, research, and creative skills.

  • They help brands capture their target audience's attention by crafting persuasive messages that inspire them to act. 
  • They create headlines, taglines, body copy, slogans, and other types of written content for print and digital media outlets—including websites, emails, banners, digital ads, and blogs.
  • They work with brand and marketing teams to create campaigns that communicate the company's message while demonstrating an understanding of the target audience's needs and desires.
  • They conduct in-depth research on their target audience, buyer personas, product, and market.

What skills should an advertising copywriter have?

OK, say you're looking for an excellent senior copywriter. What are the skills you should be looking for?

It all depends on the copywriting project you have in mind. However, experienced copywriters should have the following skills:

  • Strong research skills – The ability to research and find information on their potential customers, advertised product, and the market.
  • Outstanding written and verbal communication skills – This is essential for producing clear, concise, and catchy copy.
  • Creativity – The ability to come up with imaginative concepts and stories that capture your audience's attention.
  • Professional writing experience and a track record of success – Make sure to mention if you have specific needs (like in-house, freelance, or marketing agency experience).
  • Writing samples – These are essential to demonstrate.
  • Industry experience – This is not a must, but in some industries, having a good understanding of the market can be beneficial (e.g., a B2B copywriter should know how to address your ideal clients).
  • Marketing skills – Knowing how to promote products and services across different channels, as well as how to collaborate with other marketing departments and creatives.
  • Strong SEO skills – This is essential for producing effective copy in a digital space, but it might not be a must for landing pages, brochures, and other print media.
  • Advanced grammar and language use knowledge – Being able to write clear and engaging copy requires mastering the basics of grammar and having a good command of the language.
  • Persuasion skills – The ability to convince someone to take action by tapping into their psychology.
  • Time management and organization – Ability to deliver on deadlines and have a quick turnaround time.
  • Detail orientation – Being able to create accurate, error-free copy means paying attention to every single detail.
  • Marketing strategy – A solid copywriting expert will know how to use their experience to leverage different marketing strategies and get the most out of your marketing dollar.
  • The ability to work with minimal supervision – This is important for freelancers and in-house copywriters alike, as it allows them to take initiative, produce high-quality work quickly, and meet deadlines.
  • Adaptability – Knowing how to adjust their writing style, tone, and approach based on the audience and medium is a must.
  • Teamwork skills – Copywriting experts should know how to work with other team members to develop a marketing campaign.
  • Basic knowledge of CMS (content management systems) – This is essential for writers who work in digital media, as it allows them to upload or edit content quickly and easily.
  • Familiarity with different style guides (AP, Chicago, etc.) – Although not a must, this is important for maintaining consistency across different platforms and channels.

These are just some skills you should look for when hiring an advertising copywriter. Ultimately, your project, requirements, and ideal customer will dictate what kind of expert you need to hire.

For instance, if you're hiring a freelance copywriter, they might not have to upload texts into your CMS (and thus, they won't need experience in this area). Likewise, if you hire a direct response copywriter, they won't need SEO experience (as search engine optimization is separate from the scope for direct response copy).

How much do copywriters cost?

How much a copywriter costs depends on a variety of factors, including their experience, your industry, as well as how much research and writing your project involves. Generally, you can expect to pay the following:

  • $300-$2,000 for a blog post or website page
  • $30-$300 for a PPC ad
  • $150-$2,000 for an email

Remember that the type of employment you choose also affects pricing. For example, an advertising agency might cost more because they have an entire team ready to help you.

Lastly, consider additional costs such as editing fees or research expenses. Be sure to ask your copywriter about any hidden costs before signing an agreement!



What makes a good copywriter?

An excellent copywriting specialist writes texts that attract, entice, and persuade. To achieve that, they need to understand their target audience, be creative and think outside the box, have excellent writing skills, and use persuasion.

Let's talk about each one of these skills.

Understand their target audience

The most important aspect of the job is knowing who your target persona is, and that can be done by gathering quantitative and qualitative data.

Quantitative data (such as information in Google Analytics or other tools) can help writers find out how their audience behaves online and what appeals to them. This involves conducting in-depth research to identify their needs, hopes, and dreams.

Qualitative data (from customer interviews, for example) can also help them better understand how their audience talks, their pain points, and what triggers them to take action.

Be creative and think outside the box

Copywriting experts need to be able to produce creative, engaging, and eye-catching copy. This means they should be able to create stories that connect with their audience emotionally. 

Creative thinking is essential here. User attention spans are getting shorter and writers need to know how to capture their audience's attention and keep them hooked until the end.

Have excellent writing skills

Conversion copywriters need to find the right tone of voice, concepts, and words to relay the campaign message.

This means a copywriting expert should have an excellent command of grammar, punctuation, and spelling and a good understanding of different figures of speech and how to use them to create vivid images.

What's more, copywriters should know how to write concisely. Being too wordy can distract from the main point, and too much text may not be effective (especially in digital media).

Understand the power of persuasion and use it effectively

Copywriting is not "just writing". It's persuasion -- which means that a copywriting specialist needs to use the power of words to convince people to take action. This requires understanding human psychology and the ability to craft persuasive messages.

A senior copywriter knows how to use the right words and phrases, create a call to action, and craft compelling stories that magnetize people and urge them to take action.

How to write a copywriter job description

Writing a clear copywriter job description will help you attract suitable candidates and find the right fit. Remember to include the following:

  • The scope of work (what you need, specifically)
  • Project timeline (when you plan to start, what is the delivery date)
  • Background (if you need experience in a given industry, for example)
  • Requirements (language level, software knowledge, and so on)
  • Compensation (salary range, potential bonuses, incentives, etc.)
  • Your company's unique values and mission
  • The tone of voice you're looking for

Any other details (e.g., preferred working hours, preferred type of contract, etc.)

Looking to hire an ad copywriter with a real track record of success without putting tens of hours of work into the recruitment? Hire your next ad copywriter with Mayple!



FAQs

What's the purpose of ad copy?

The purpose of ad copy is to encourage potential customers to take action and buy. Effective ad copy uses emotional responses, communicates value, and addresses doubt to increase a business' sales and profits.



How much does ad copy cost?

Ad copy pricing can range from $30 to $300 per PPC ad, depending on the industry, the copywriter's experience level, and the project's scope.

Is hiring a copywriter worth it?

Yes, hiring a professional copywriter is worth it. An expert can get your target audience's attention, entice them, and drive them to take a desired action (e.g., click on a link, buy your products, or subscribe to your emailing list).

Does copywriting for Facebook Ads really matter?

Yes, copywriting matters quite a for Facebook Ads. While images can help draw attention to your ads and convey a message, copy will help users understand your Facebook ad and drive them to click on it. Looking for a Facebook Ads expert? Find them here.



What are the different types of ad copy?

The main types of ad copy include human interest ad copy, educational ad copy, suggestive ad copy, and expository ad copy.

What are the important elements of an effective ad copy?

The important elements of effective ad copy include the headline, the offer, the image, the body, and the contact information. Efficient ads also include contact information, links (in digital media), and business logos. Ad placement (or targeting in pay-per-click advertising) is also essential to make sure the right people see your ad.

What are the duties and responsibilities of a Copywriter?

The duties and responsibilities of a copywriter include research, customer interviews, and writing compelling texts that drive people to take specific action (e.g., click on an ad, call a phone number, buy a product, or subscribe to an emailing list).

A professional copywriter should work with designers, marketing managers, and business owners to improve a company's conversion rates across different types of marketing materials.