Table of contents
black-friday-marketing-ideas

10 Hottest Black Friday Marketing Ideas for 2022

Here's the comprehensive guide on Black Friday. Learn the best marketing tactics & promotional ideas to maximize your sales and get your brand ready for growth.

DOWNLOAD TEMPLATE
Table of contents:

Black Friday is one of the most important days for retailers and it’s also the peak of the shopping season. Last year alone, over 154.5 million people in the US shopped online and in stores on the day, spending over $8.9 billion.

Every retailer wants to get a slice of that sweet Black Friday pie. This year, retail sales are set to be even higher.

Running a special Black Friday promotion and maximizing your advertising dollars can help you get massive traffic, increase conversion rates, and boost your bottom line.

Here are some of the hottest Black Friday marketing ideas for you to try this year.

What is Black Friday?

Black Friday happens on the day after Thanksgiving in the United States. Thanksgiving is celebrated on the fourth Thursday of November and Black Friday is the day after. It marks the start of the holiday shopping season.

Retailers use this opportunity to spread the word about their stores and drive down their prices to attract more customers on the biggest shopping day of the year.

Both eCommerce retailers and brick-and-mortar stores compete to provide better discounts and more attractive deals to holiday shoppers.

Black Friday vs Cyber Monday

Black Friday is an in-store and online shopping event that takes place the day after Thanksgiving. Cyber Monday is an online-only event that takes place on the Monday immediately after Black Friday.

Online retailers often extend these sales until Cyber Monday. Cyber Monday is the Monday after Black Friday, so in total, online shoppers get a four-day shopping extravaganza. They often have different online sales on each day of the extended shopping weekend. This helps them maintain interest in their stores and keeps the customers returning.

[Add Banner Here]

How did the Black Friday sales event start?

The United States officially marked Black Friday as the day after Thanksgiving at the start of the holiday shopping season in 1952. However, the custom originated some fifty years earlier.

In the first half of the 20th century, there was an unwritten rule that no retailer could start holiday promotions before the end of the Thanksgiving parade. Some retailers wanted to start the season earlier despite the rule.

So they lobbied Franklin D. Roosevelt and got him to issue a presidential proclamation in 1939, which moved Thanksgiving to the fourth Thursday of November, allowing retailers to start the holiday season early. Eventually, the Friday after Thanksgiving became known as Black Friday.

As decades passed, Black Friday grew in significance. It was once a uniquely American phenomenon, but it’s now getting traction worldwide. Stores started their sales increasingly early, and now they often begin as early as midnight.

Creative Black Friday marketing ideas

Black Friday is a big deal and you’re going to be up against some tough competition. A lukewarm and uninspired campaign won’t get you far.

Your marketing campaign must be creative and inspiring. Here are some of the hottest marketing ideas to help boost your Black Friday sales.

1. Plan out your marketing calendar

No marketing campaign can be successful if you improvise it. It’s important to build a solid eCommerce marketing strategy at least a month in advance.

Make sure that your copy, creatives, and other deliverables are ready before the Black Friday week starts. You can even automate social media posts and cart abandonment emails to make everything run smoother.

Create a marketing calendar to plan out everything in detail and ensure you know when everything happens. Your calendar should include all the tasks related to creating and sharing your content for the upcoming sale.

This includes the following things:

  • Creative and copy: Your copy and creatives for marketing emails (optimize those email subject lines), social media, website, and more must be completed in advance. Include the campaign ideas and a deadline for each task in your calendar.
  • Graphics and banners: It’s important to create a homepage banner for your Black Friday sale. You should also have all your video content and graphics ready to go.
  • Promotions: calculate what discounts you can offer and remember to factor in your advertising costs.
  • Social media posts: Prepare and plan your social media marketing strategy and schedule your posts ahead of time. Pay attention to your followers’ locations and time zones and target them with more personalized messaging.
  • Email marketing campaigns: An email campaign can help boost your sales. You should have an email list ready to send promotional emails as soon as your Black Friday campaign starts.
  • Blog posts & shopping guides: Create a Black Friday specific for your industry. Remember that if you want to promote it organically then you need to publish it 3-6 months in advance to give search engines ample time to index and rank it for your desired keywords.

Grab your copy of our marketing plan template to get your campaign off the ground.

[Add Banner Here]

2. Share a sneak peek

You should give your potential customers a taste of what they can expect. This is best done with images and teaser videos of your products and services. It’s a great way to create and maintain interest in your store and products in the days leading up to Black Friday and create that momentum.

It’s a good idea to get a professional photographer or videographer to make better images or videos for your campaign. The first impression counts, and the better your videos are the more more conversions and holiday purchases you could get.

Your promo videos should have music that goes along with the visuals. There’s plenty of royalty-free music online, so it’s not hard to find something that will boost the interest in your popular items.

The mattress brand Leesa sent out a September Black Friday sneak peek campaign. The campaign helped build hype and let their newsletter subscribers get special discounts before the holiday shopping frenzy.

leesa-black-friday-sale

3. Power up a wheel popup

Popups tend to be annoying, and most of us shrug them away without looking twice. Wheel popups are much more effective as they’re most interactive and engaging for shoppers.

Wheel popups are much better at collecting email addresses. They have a conversion rate of 13.23%, much higher than regular popups. You can use them to offer a discount code or a special offer.

The more you gamify your wheel popup for Black Friday, the better.

Source: Adoric

4. Create a gift guide

A gift guide is a great way to highlight some of your products and give your customers ideas on what to buy for their loved ones. For example, you can curate a selection of gifts centered around your product and a specific demographic.

You can do this by creating a collection in your online store or by creating a series of blog posts on your website. The latter option requires more work, but you can use it to create an effective Black Friday campaign.

For example, Converse released a special Black Friday gift guide sale. They curated a list of great items from their store and bundled them in a special guide.

converse-black-friday-holiday-gift-guide-items

5. Extend your sale from Black Friday to Cyber Monday

What’s better than a sale? An even bigger sale! Extend your Black Friday sale until Cyber Monday to get even more sales.

This has become the way to go for a lot of brands. Think about it: you’ve already invested in advertising for Black Friday, you won’t have to start another big campaign for Cyber Monday, just extend your sale and use similar graphics.

Some retailers extend the sales of all their products, while others only extend the sales of the most popular products. Look at your business goals and see which option is best for you.

The cosmetics brand Julep extended their Cyber Monday all the way into Tuesday. It gave their newsletter subscribers more time to shop for their products.

6. Launch a last-minute extended sale

You don’t have to end your online sales when Cyber Monday ends. Surprise your potential customers with a last-minute extension of your sales. It will encourage them to shop more.

This must be a surprise and last for a limited period. You can put up a banner on your website saying the sale will extend for 48 hours. Make sure you follow through with this and end the sale after 48 hours. Add a countdown timer, too.

A flash sale will allow your customers another shot at buying the products they missed out. It will also create a sense of urgency and draw their attention to your store.

For example, Mud Pie unexpectedly extended its Black Friday sale to include the entire weekend. This extension for sure brought them more customers.

7. Offer rewards for a minimum spend

You can incentivize your customers to spend more by setting a minimum amount and rewarding everybody that goes over it. You can offer a gift card, additional discounts, or even free shipping.

What’s even better is offering different tiers. You can set increasing amounts of money and offer better gifts for each tier, similar to a rewards or a referral program. This may incentivize your last-minute shoppers even further, leading to greater revenue.

For example, Kosas encouraged their shoppers by offering discounts for different tiers. They got a larger discount if they spent more.

kosas-holiday-wide-sale

8. Do a Facebook Live

Going live on Facebook is a great way to communicate with your customers, build genuine connections, and spark discussions. This drives up your engagement and brings you more conversions.

If you do this right, you can get some serious attention from potential customers and build massive hype for the shopping weekend. Not just that, but you’ll also get a long-term boost in brand awareness and it will help you build a loyal customer base.

The underwear company MeUndies ran a two-hour Facebook Live event with a DJ and a dance contest during Black Friday. As more people joined the party, the brand unlocked larger discounts.

meundies-black-friday-drawer-buster-event

9. Offer loyalty or VIP discounts

If you don’t already have a loyalty program, you should totally start one. Take your most active shoppers and offer them special discounts and exclusive access to products, and ensure the special offer is reserved only for those people.

This will help you boost customer retention, increase the customer lifetime value, improve customer experience, and help you create VIP customers for your business.

For example, BaubleBar ran this type of event to incentivize their loyal customers to shop more during the season.

10. Partner up with a TikTok influencer

Another killer idea is to partner with a TikTok or Instagram influencer. An influencer can promote your sales and products in a friendly and less intrusive way.

You can give them an exclusive discount code and have them promote your products on social media platforms. You can even have them host a live Black Friday event where they unbox your products and offer their audience exclusive deals.

Ulta Beauty partnered up with a TikTok influencer to promote their Black Friday sales on TikTok. The influencer recorded a series of videos using the products that were a part of the Black Friday sales event and got a lot of great engagement.

ulta-tiktok-influencer-campaign

11. Simplify your checkout process

Sometimes all it takes is not adding more promotions but removing the friction from the user experience. One of the best ways to do that is to simplify your checkout process.

Make it easy for online shoppers by removing any unnecessary steps and fields, fitting it all on one page, and adding some autocomplete features to make the whole experience a breeze. Also, add third-party payment options and mobile wallets like Google Pay, Paypal, and Apple Pay.

bolt-shopify-checkout
Source: Techcrunch

And finally, make sure that it’s optimized for mobile users, the last thing you want to have a user be unable to checkout because they have to zoom in on their tiny screen.

12. Increase your site speed

If your page doesn't load then the user is just going to move on to the next website. So you have to make sure that your load times are at 2 seconds or shorter. Test your site speed using a tool like Google's PageSpeed Insights and get your dev team to implement the changes.

google-pagespeed-insights

Loading time is not the only aspect of your site that you should optimize. You should also optimize your product descriptions, the various keywords on all your product and category pages as well as your long-form blog content to maximize your organic traffic from search engines.

13. Make sure your site is mobile friendly

Over 57% of the world's traffic comes from mobile devices so it's critical that you get your eCommerce store optimized for mobile users. Make sure that every aspect of your site such as - your product search, your product reviews, product images, and add-to-cart buttons - are visible and accessible on smaller screens.

14. Segment your emails

If you want your email marketing to be effective you need to target different customer segments with tailored messages. There are many different ways to segment your audience including:

  • Desktop vs mobile traffic
  • Send cross-sell or upsell emails to previous customers that have purchased a related product
  • Send special discounts to your most loyal customers
  • Send out an abandoned cart email sequence
email-segmentation
Source: Klaviyo

Segmenting your emails will increase engagement and drive more conversions.

15. Start advertising early

Don’t wait until the last minute to start promoting your products – start promoting well before Black Friday so customers know what’s coming. Power up your advertising campaigns well before the start of the holiday season (early November or late October) with small budgets and ramp up from there.

16. Pamper your VIP customers

Reward those loyal customers who keep coming back by offering them exclusive discounts or freebies – this will encourage repeat purchases during the sale period and increase your word-of-mouth and referral traffic.

lego-black-friday-vip-sale
Source: Lego

17. Rescue those abandoned carts

Use email automation tools to send out reminder emails about abandoned carts, giving customers an incentive to complete their purchase by offering a discount or free shipping on orders over a certain amount.

18. Use a buy now, pay later platform

A lot of customers can't afford to pay everything upfront but still want to buy something right away. So you should use an alternative payment option such as Buy Now Pay Later (BNPL) to help you capture more sales.

buy-now-pay-later-klarna
Source: Klarna

19. Run an email discount campaign

Sending out promotional emails with discounts is one of the best ways to draw attention to your store during Black Friday – but make sure that these emails are relevant and personalized to each customer segment.

So many eCommerce businesses send generic emails. Make sure that you optimize the offer, personalize the content, and send the email at the perfect time for each customer.

20. Upsell and cross-sell your products

Black Friday is one of the busiest times of the year for shoppers and a lot of them are going to make impulsive purchase decisions. So for each product you sell, display a wide range of related or complementary products under it (either on the product page, add to cart page, or the checkout process)

Most eCommerce platforms have built-in features or third-party plugins you could get to display your upsell and cross-sell offers.

product-upsell

You can display your upsell and cross-sell deals in your email campaigns, influencer promotions, and for new product launches. It will help you increase your average order value per customer and help grow your eCommerce business into the future.

How to prepare your store for Black Friday

1. Plan early

Start planning your Black Friday promotions early, so you have enough time to prepare and make sure everything runs smoothly. That includes all your marketing campaigns, checking to make sure your landing pages work, making sure your attribution is set up correctly and your email sequences are scheduled and turned on.

Studies show that 54% of consumers start shopping in October, so eCommerce sites should start displaying all their holiday sales early.

2. Check your inventory

Check what you have in stock and decide which items you’ll be offering discounts on. Make sure to plan for adequate supplies of popular products by looking at your data from last year's shopping season. Give yourself a buffer of 10%-20% just in case your marketing campaigns do extra well this year.

3. Audit your checkout process

Make sure that your checkout process is working smoothly. The last thing you want to provide a perfect shopping experience on your site and then have your checkout malfunction. So do yourself a big favor and check that all your payment gateways, fields, and discounts are working properly.

4. Boost your customer support

Make sure you have adequate customer service resources ready to handle inquiries and complaints during the sale. You don’t want customers getting frustrated because they can’t get their questions answered in a timely manner.

Boost Black Friday sales with the right marketing strategy

Black Friday is one of the most important shopping events of the year. If you want to promote your business, get ahead of the competition, and earn additional revenue, you absolutely must launch a Black Friday promotion.

What’s required to rock it out? Have a comprehensive eCommerce strategy in advance and fine-tune your campaign as you go along.

Need help thinking of a high-quality marketing campaign for this holiday season? Want to attract more customers this Black Friday and not sure where to start?

We have over 600 marketers and agencies at Mayple. We can match you with an expert with proven experience in your niche. Get started now!

Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL
Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

When is Black Friday in 2022?

Black Friday is on November 25, 2022. It’s always on the day after Thanksgiving.

Why is Black Friday important?

Black Friday is symbolically seen as the start of the holiday shopping season. It’s the day that consumers expect the holiday sales to start and business owners need to deliver if they want to stand out in the marketplace.

It has also become the busiest shopping day of the year with the biggest online shopping deals and limited-time discounts at both physical stores and eCommerce stores. Retail sales have skyrocketed to enormous proportions during that BFCM weekend if you have an eCommerce site, don't miss out on this opportunity this year.

How do you market on Black Friday?

There are a lot of different things you can do on Black Friday. For example, you can create a strong social media campaign with engaging pictures and videos. You can also launch a persuasive email campaign to reach your customers and offer them amazing discounts directly.

You can even partner with an influencer to get more people interested in your Black Friday sales event. Just make sure that their audience is similar to your target audience. Other ideas include - creating a sense of urgency, creating a holiday calendar, and optimizing your website.

Examples of successful Black Friday campaigns

In 2021, Target extended its Black Friday sales for the whole week, slowly adding new discounts to increase the hype. IKEA used its Black Friday campaign for a good cause by accepting used furniture and giving vouchers for 50% of the value of the furniture.

How do I prepare my business for Black Friday?

Plan out your Black Friday marketing strategy in advance. Start promoting your holiday sales on time. Ensure you’re offering great discounts that your customers will find attractive. Study what your competitors have done in the past, stock up on your inventory, hire additional staff, and prepare all your marketing materials.

You should also use a variety of marketing tactics including SMS marketing, sending limited-time offers and special deals using your various social media accounts, improving your purchase process, automating email flows to improve your shopping cart abandonment rate, providing a stellar customer experience and much more.

Should you launch a new product on Black Friday?

Black Friday is a great time to launch a new product. You can get a lot of attention and engage with new and existing customers. Promote it on your blog, social media channels, and by partnering with industry influencers. You should also launch it natively on social commerce sites where you can sell directly (such as Instagram and Pinterest).

When should I start promoting Black Friday sales?

Make sure you start your marketing campaign early. If you start during the week of Black Friday, you will not have enough time to optimize it and make it effective. Create a sense of urgency early on and build momentum for the big day. Some brands do a sort of pre-sales event in preparation for their actual Black Friday sale.

Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now
Table of contents

10 Hottest Black Friday Marketing Ideas for 2022

DOWNLOAD TEMPLATE

Skip to What You Need

Black Friday is one of the most important days for retailers and it’s also the peak of the shopping season. Last year alone, over 154.5 million people in the US shopped online and in stores on the day, spending over $8.9 billion.

Every retailer wants to get a slice of that sweet Black Friday pie. This year, retail sales are set to be even higher.

Running a special Black Friday promotion and maximizing your advertising dollars can help you get massive traffic, increase conversion rates, and boost your bottom line.

Here are some of the hottest Black Friday marketing ideas for you to try this year.

What is Black Friday?

Black Friday happens on the day after Thanksgiving in the United States. Thanksgiving is celebrated on the fourth Thursday of November and Black Friday is the day after. It marks the start of the holiday shopping season.

Retailers use this opportunity to spread the word about their stores and drive down their prices to attract more customers on the biggest shopping day of the year.

Both eCommerce retailers and brick-and-mortar stores compete to provide better discounts and more attractive deals to holiday shoppers.

Black Friday vs Cyber Monday

Black Friday is an in-store and online shopping event that takes place the day after Thanksgiving. Cyber Monday is an online-only event that takes place on the Monday immediately after Black Friday.

Online retailers often extend these sales until Cyber Monday. Cyber Monday is the Monday after Black Friday, so in total, online shoppers get a four-day shopping extravaganza. They often have different online sales on each day of the extended shopping weekend. This helps them maintain interest in their stores and keeps the customers returning.

[Add Banner Here]

How did the Black Friday sales event start?

The United States officially marked Black Friday as the day after Thanksgiving at the start of the holiday shopping season in 1952. However, the custom originated some fifty years earlier.

In the first half of the 20th century, there was an unwritten rule that no retailer could start holiday promotions before the end of the Thanksgiving parade. Some retailers wanted to start the season earlier despite the rule.

So they lobbied Franklin D. Roosevelt and got him to issue a presidential proclamation in 1939, which moved Thanksgiving to the fourth Thursday of November, allowing retailers to start the holiday season early. Eventually, the Friday after Thanksgiving became known as Black Friday.

As decades passed, Black Friday grew in significance. It was once a uniquely American phenomenon, but it’s now getting traction worldwide. Stores started their sales increasingly early, and now they often begin as early as midnight.

Creative Black Friday marketing ideas

Black Friday is a big deal and you’re going to be up against some tough competition. A lukewarm and uninspired campaign won’t get you far.

Your marketing campaign must be creative and inspiring. Here are some of the hottest marketing ideas to help boost your Black Friday sales.

1. Plan out your marketing calendar

No marketing campaign can be successful if you improvise it. It’s important to build a solid eCommerce marketing strategy at least a month in advance.

Make sure that your copy, creatives, and other deliverables are ready before the Black Friday week starts. You can even automate social media posts and cart abandonment emails to make everything run smoother.

Create a marketing calendar to plan out everything in detail and ensure you know when everything happens. Your calendar should include all the tasks related to creating and sharing your content for the upcoming sale.

This includes the following things:

  • Creative and copy: Your copy and creatives for marketing emails (optimize those email subject lines), social media, website, and more must be completed in advance. Include the campaign ideas and a deadline for each task in your calendar.
  • Graphics and banners: It’s important to create a homepage banner for your Black Friday sale. You should also have all your video content and graphics ready to go.
  • Promotions: calculate what discounts you can offer and remember to factor in your advertising costs.
  • Social media posts: Prepare and plan your social media marketing strategy and schedule your posts ahead of time. Pay attention to your followers’ locations and time zones and target them with more personalized messaging.
  • Email marketing campaigns: An email campaign can help boost your sales. You should have an email list ready to send promotional emails as soon as your Black Friday campaign starts.
  • Blog posts & shopping guides: Create a Black Friday specific for your industry. Remember that if you want to promote it organically then you need to publish it 3-6 months in advance to give search engines ample time to index and rank it for your desired keywords.

Grab your copy of our marketing plan template to get your campaign off the ground.

[Add Banner Here]

2. Share a sneak peek

You should give your potential customers a taste of what they can expect. This is best done with images and teaser videos of your products and services. It’s a great way to create and maintain interest in your store and products in the days leading up to Black Friday and create that momentum.

It’s a good idea to get a professional photographer or videographer to make better images or videos for your campaign. The first impression counts, and the better your videos are the more more conversions and holiday purchases you could get.

Your promo videos should have music that goes along with the visuals. There’s plenty of royalty-free music online, so it’s not hard to find something that will boost the interest in your popular items.

The mattress brand Leesa sent out a September Black Friday sneak peek campaign. The campaign helped build hype and let their newsletter subscribers get special discounts before the holiday shopping frenzy.

leesa-black-friday-sale

3. Power up a wheel popup

Popups tend to be annoying, and most of us shrug them away without looking twice. Wheel popups are much more effective as they’re most interactive and engaging for shoppers.

Wheel popups are much better at collecting email addresses. They have a conversion rate of 13.23%, much higher than regular popups. You can use them to offer a discount code or a special offer.

The more you gamify your wheel popup for Black Friday, the better.

Source: Adoric

4. Create a gift guide

A gift guide is a great way to highlight some of your products and give your customers ideas on what to buy for their loved ones. For example, you can curate a selection of gifts centered around your product and a specific demographic.

You can do this by creating a collection in your online store or by creating a series of blog posts on your website. The latter option requires more work, but you can use it to create an effective Black Friday campaign.

For example, Converse released a special Black Friday gift guide sale. They curated a list of great items from their store and bundled them in a special guide.

converse-black-friday-holiday-gift-guide-items

5. Extend your sale from Black Friday to Cyber Monday

What’s better than a sale? An even bigger sale! Extend your Black Friday sale until Cyber Monday to get even more sales.

This has become the way to go for a lot of brands. Think about it: you’ve already invested in advertising for Black Friday, you won’t have to start another big campaign for Cyber Monday, just extend your sale and use similar graphics.

Some retailers extend the sales of all their products, while others only extend the sales of the most popular products. Look at your business goals and see which option is best for you.

The cosmetics brand Julep extended their Cyber Monday all the way into Tuesday. It gave their newsletter subscribers more time to shop for their products.

6. Launch a last-minute extended sale

You don’t have to end your online sales when Cyber Monday ends. Surprise your potential customers with a last-minute extension of your sales. It will encourage them to shop more.

This must be a surprise and last for a limited period. You can put up a banner on your website saying the sale will extend for 48 hours. Make sure you follow through with this and end the sale after 48 hours. Add a countdown timer, too.

A flash sale will allow your customers another shot at buying the products they missed out. It will also create a sense of urgency and draw their attention to your store.

For example, Mud Pie unexpectedly extended its Black Friday sale to include the entire weekend. This extension for sure brought them more customers.

7. Offer rewards for a minimum spend

You can incentivize your customers to spend more by setting a minimum amount and rewarding everybody that goes over it. You can offer a gift card, additional discounts, or even free shipping.

What’s even better is offering different tiers. You can set increasing amounts of money and offer better gifts for each tier, similar to a rewards or a referral program. This may incentivize your last-minute shoppers even further, leading to greater revenue.

For example, Kosas encouraged their shoppers by offering discounts for different tiers. They got a larger discount if they spent more.

kosas-holiday-wide-sale

8. Do a Facebook Live

Going live on Facebook is a great way to communicate with your customers, build genuine connections, and spark discussions. This drives up your engagement and brings you more conversions.

If you do this right, you can get some serious attention from potential customers and build massive hype for the shopping weekend. Not just that, but you’ll also get a long-term boost in brand awareness and it will help you build a loyal customer base.

The underwear company MeUndies ran a two-hour Facebook Live event with a DJ and a dance contest during Black Friday. As more people joined the party, the brand unlocked larger discounts.

meundies-black-friday-drawer-buster-event

9. Offer loyalty or VIP discounts

If you don’t already have a loyalty program, you should totally start one. Take your most active shoppers and offer them special discounts and exclusive access to products, and ensure the special offer is reserved only for those people.

This will help you boost customer retention, increase the customer lifetime value, improve customer experience, and help you create VIP customers for your business.

For example, BaubleBar ran this type of event to incentivize their loyal customers to shop more during the season.

10. Partner up with a TikTok influencer

Another killer idea is to partner with a TikTok or Instagram influencer. An influencer can promote your sales and products in a friendly and less intrusive way.

You can give them an exclusive discount code and have them promote your products on social media platforms. You can even have them host a live Black Friday event where they unbox your products and offer their audience exclusive deals.

Ulta Beauty partnered up with a TikTok influencer to promote their Black Friday sales on TikTok. The influencer recorded a series of videos using the products that were a part of the Black Friday sales event and got a lot of great engagement.

ulta-tiktok-influencer-campaign

11. Simplify your checkout process

Sometimes all it takes is not adding more promotions but removing the friction from the user experience. One of the best ways to do that is to simplify your checkout process.

Make it easy for online shoppers by removing any unnecessary steps and fields, fitting it all on one page, and adding some autocomplete features to make the whole experience a breeze. Also, add third-party payment options and mobile wallets like Google Pay, Paypal, and Apple Pay.

bolt-shopify-checkout
Source: Techcrunch

And finally, make sure that it’s optimized for mobile users, the last thing you want to have a user be unable to checkout because they have to zoom in on their tiny screen.

12. Increase your site speed

If your page doesn't load then the user is just going to move on to the next website. So you have to make sure that your load times are at 2 seconds or shorter. Test your site speed using a tool like Google's PageSpeed Insights and get your dev team to implement the changes.

google-pagespeed-insights

Loading time is not the only aspect of your site that you should optimize. You should also optimize your product descriptions, the various keywords on all your product and category pages as well as your long-form blog content to maximize your organic traffic from search engines.

13. Make sure your site is mobile friendly

Over 57% of the world's traffic comes from mobile devices so it's critical that you get your eCommerce store optimized for mobile users. Make sure that every aspect of your site such as - your product search, your product reviews, product images, and add-to-cart buttons - are visible and accessible on smaller screens.

14. Segment your emails

If you want your email marketing to be effective you need to target different customer segments with tailored messages. There are many different ways to segment your audience including:

  • Desktop vs mobile traffic
  • Send cross-sell or upsell emails to previous customers that have purchased a related product
  • Send special discounts to your most loyal customers
  • Send out an abandoned cart email sequence
email-segmentation
Source: Klaviyo

Segmenting your emails will increase engagement and drive more conversions.

15. Start advertising early

Don’t wait until the last minute to start promoting your products – start promoting well before Black Friday so customers know what’s coming. Power up your advertising campaigns well before the start of the holiday season (early November or late October) with small budgets and ramp up from there.

16. Pamper your VIP customers

Reward those loyal customers who keep coming back by offering them exclusive discounts or freebies – this will encourage repeat purchases during the sale period and increase your word-of-mouth and referral traffic.

lego-black-friday-vip-sale
Source: Lego

17. Rescue those abandoned carts

Use email automation tools to send out reminder emails about abandoned carts, giving customers an incentive to complete their purchase by offering a discount or free shipping on orders over a certain amount.

18. Use a buy now, pay later platform

A lot of customers can't afford to pay everything upfront but still want to buy something right away. So you should use an alternative payment option such as Buy Now Pay Later (BNPL) to help you capture more sales.

buy-now-pay-later-klarna
Source: Klarna

19. Run an email discount campaign

Sending out promotional emails with discounts is one of the best ways to draw attention to your store during Black Friday – but make sure that these emails are relevant and personalized to each customer segment.

So many eCommerce businesses send generic emails. Make sure that you optimize the offer, personalize the content, and send the email at the perfect time for each customer.

20. Upsell and cross-sell your products

Black Friday is one of the busiest times of the year for shoppers and a lot of them are going to make impulsive purchase decisions. So for each product you sell, display a wide range of related or complementary products under it (either on the product page, add to cart page, or the checkout process)

Most eCommerce platforms have built-in features or third-party plugins you could get to display your upsell and cross-sell offers.

product-upsell

You can display your upsell and cross-sell deals in your email campaigns, influencer promotions, and for new product launches. It will help you increase your average order value per customer and help grow your eCommerce business into the future.

How to prepare your store for Black Friday

1. Plan early

Start planning your Black Friday promotions early, so you have enough time to prepare and make sure everything runs smoothly. That includes all your marketing campaigns, checking to make sure your landing pages work, making sure your attribution is set up correctly and your email sequences are scheduled and turned on.

Studies show that 54% of consumers start shopping in October, so eCommerce sites should start displaying all their holiday sales early.

2. Check your inventory

Check what you have in stock and decide which items you’ll be offering discounts on. Make sure to plan for adequate supplies of popular products by looking at your data from last year's shopping season. Give yourself a buffer of 10%-20% just in case your marketing campaigns do extra well this year.

3. Audit your checkout process

Make sure that your checkout process is working smoothly. The last thing you want to provide a perfect shopping experience on your site and then have your checkout malfunction. So do yourself a big favor and check that all your payment gateways, fields, and discounts are working properly.

4. Boost your customer support

Make sure you have adequate customer service resources ready to handle inquiries and complaints during the sale. You don’t want customers getting frustrated because they can’t get their questions answered in a timely manner.

Boost Black Friday sales with the right marketing strategy

Black Friday is one of the most important shopping events of the year. If you want to promote your business, get ahead of the competition, and earn additional revenue, you absolutely must launch a Black Friday promotion.

What’s required to rock it out? Have a comprehensive eCommerce strategy in advance and fine-tune your campaign as you go along.

Need help thinking of a high-quality marketing campaign for this holiday season? Want to attract more customers this Black Friday and not sure where to start?

We have over 600 marketers and agencies at Mayple. We can match you with an expert with proven experience in your niche. Get started now!

No items found.

FAQs

When is Black Friday in 2022?

Black Friday is on November 25, 2022. It’s always on the day after Thanksgiving.

Why is Black Friday important?

Black Friday is symbolically seen as the start of the holiday shopping season. It’s the day that consumers expect the holiday sales to start and business owners need to deliver if they want to stand out in the marketplace.

It has also become the busiest shopping day of the year with the biggest online shopping deals and limited-time discounts at both physical stores and eCommerce stores. Retail sales have skyrocketed to enormous proportions during that BFCM weekend if you have an eCommerce site, don't miss out on this opportunity this year.

How do you market on Black Friday?

There are a lot of different things you can do on Black Friday. For example, you can create a strong social media campaign with engaging pictures and videos. You can also launch a persuasive email campaign to reach your customers and offer them amazing discounts directly.

You can even partner with an influencer to get more people interested in your Black Friday sales event. Just make sure that their audience is similar to your target audience. Other ideas include - creating a sense of urgency, creating a holiday calendar, and optimizing your website.

Examples of successful Black Friday campaigns

In 2021, Target extended its Black Friday sales for the whole week, slowly adding new discounts to increase the hype. IKEA used its Black Friday campaign for a good cause by accepting used furniture and giving vouchers for 50% of the value of the furniture.

How do I prepare my business for Black Friday?

Plan out your Black Friday marketing strategy in advance. Start promoting your holiday sales on time. Ensure you’re offering great discounts that your customers will find attractive. Study what your competitors have done in the past, stock up on your inventory, hire additional staff, and prepare all your marketing materials.

You should also use a variety of marketing tactics including SMS marketing, sending limited-time offers and special deals using your various social media accounts, improving your purchase process, automating email flows to improve your shopping cart abandonment rate, providing a stellar customer experience and much more.

Should you launch a new product on Black Friday?

Black Friday is a great time to launch a new product. You can get a lot of attention and engage with new and existing customers. Promote it on your blog, social media channels, and by partnering with industry influencers. You should also launch it natively on social commerce sites where you can sell directly (such as Instagram and Pinterest).

When should I start promoting Black Friday sales?

Make sure you start your marketing campaign early. If you start during the week of Black Friday, you will not have enough time to optimize it and make it effective. Create a sense of urgency early on and build momentum for the big day. Some brands do a sort of pre-sales event in preparation for their actual Black Friday sale.

Do You Want
More Sales ?
If you want my team to just do
your marketing for you
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get The Ultimate CRO Audit + Checklist Tool

Get Access Now

Get The Ultimate Marketing Strategy Template

Download Now

10 Hottest Black Friday Marketing Ideas for 2022

Here's the comprehensive guide on Black Friday. Learn the best marketing tactics & promotional ideas to maximize your sales and get your brand ready for growth.

No items found.

Black Friday is one of the most important days for retailers and it’s also the peak of the shopping season. Last year alone, over 154.5 million people in the US shopped online and in stores on the day, spending over $8.9 billion.

Every retailer wants to get a slice of that sweet Black Friday pie. This year, retail sales are set to be even higher.

Running a special Black Friday promotion and maximizing your advertising dollars can help you get massive traffic, increase conversion rates, and boost your bottom line.

Here are some of the hottest Black Friday marketing ideas for you to try this year.

What is Black Friday?

Black Friday happens on the day after Thanksgiving in the United States. Thanksgiving is celebrated on the fourth Thursday of November and Black Friday is the day after. It marks the start of the holiday shopping season.

Retailers use this opportunity to spread the word about their stores and drive down their prices to attract more customers on the biggest shopping day of the year.

Both eCommerce retailers and brick-and-mortar stores compete to provide better discounts and more attractive deals to holiday shoppers.

Black Friday vs Cyber Monday

Black Friday is an in-store and online shopping event that takes place the day after Thanksgiving. Cyber Monday is an online-only event that takes place on the Monday immediately after Black Friday.

Online retailers often extend these sales until Cyber Monday. Cyber Monday is the Monday after Black Friday, so in total, online shoppers get a four-day shopping extravaganza. They often have different online sales on each day of the extended shopping weekend. This helps them maintain interest in their stores and keeps the customers returning.

[Add Banner Here]

How did the Black Friday sales event start?

The United States officially marked Black Friday as the day after Thanksgiving at the start of the holiday shopping season in 1952. However, the custom originated some fifty years earlier.

In the first half of the 20th century, there was an unwritten rule that no retailer could start holiday promotions before the end of the Thanksgiving parade. Some retailers wanted to start the season earlier despite the rule.

So they lobbied Franklin D. Roosevelt and got him to issue a presidential proclamation in 1939, which moved Thanksgiving to the fourth Thursday of November, allowing retailers to start the holiday season early. Eventually, the Friday after Thanksgiving became known as Black Friday.

As decades passed, Black Friday grew in significance. It was once a uniquely American phenomenon, but it’s now getting traction worldwide. Stores started their sales increasingly early, and now they often begin as early as midnight.

Creative Black Friday marketing ideas

Black Friday is a big deal and you’re going to be up against some tough competition. A lukewarm and uninspired campaign won’t get you far.

Your marketing campaign must be creative and inspiring. Here are some of the hottest marketing ideas to help boost your Black Friday sales.

1. Plan out your marketing calendar

No marketing campaign can be successful if you improvise it. It’s important to build a solid eCommerce marketing strategy at least a month in advance.

Make sure that your copy, creatives, and other deliverables are ready before the Black Friday week starts. You can even automate social media posts and cart abandonment emails to make everything run smoother.

Create a marketing calendar to plan out everything in detail and ensure you know when everything happens. Your calendar should include all the tasks related to creating and sharing your content for the upcoming sale.

This includes the following things:

  • Creative and copy: Your copy and creatives for marketing emails (optimize those email subject lines), social media, website, and more must be completed in advance. Include the campaign ideas and a deadline for each task in your calendar.
  • Graphics and banners: It’s important to create a homepage banner for your Black Friday sale. You should also have all your video content and graphics ready to go.
  • Promotions: calculate what discounts you can offer and remember to factor in your advertising costs.
  • Social media posts: Prepare and plan your social media marketing strategy and schedule your posts ahead of time. Pay attention to your followers’ locations and time zones and target them with more personalized messaging.
  • Email marketing campaigns: An email campaign can help boost your sales. You should have an email list ready to send promotional emails as soon as your Black Friday campaign starts.
  • Blog posts & shopping guides: Create a Black Friday specific for your industry. Remember that if you want to promote it organically then you need to publish it 3-6 months in advance to give search engines ample time to index and rank it for your desired keywords.

Grab your copy of our marketing plan template to get your campaign off the ground.

[Add Banner Here]

2. Share a sneak peek

You should give your potential customers a taste of what they can expect. This is best done with images and teaser videos of your products and services. It’s a great way to create and maintain interest in your store and products in the days leading up to Black Friday and create that momentum.

It’s a good idea to get a professional photographer or videographer to make better images or videos for your campaign. The first impression counts, and the better your videos are the more more conversions and holiday purchases you could get.

Your promo videos should have music that goes along with the visuals. There’s plenty of royalty-free music online, so it’s not hard to find something that will boost the interest in your popular items.

The mattress brand Leesa sent out a September Black Friday sneak peek campaign. The campaign helped build hype and let their newsletter subscribers get special discounts before the holiday shopping frenzy.

leesa-black-friday-sale

3. Power up a wheel popup

Popups tend to be annoying, and most of us shrug them away without looking twice. Wheel popups are much more effective as they’re most interactive and engaging for shoppers.

Wheel popups are much better at collecting email addresses. They have a conversion rate of 13.23%, much higher than regular popups. You can use them to offer a discount code or a special offer.

The more you gamify your wheel popup for Black Friday, the better.

Source: Adoric

4. Create a gift guide

A gift guide is a great way to highlight some of your products and give your customers ideas on what to buy for their loved ones. For example, you can curate a selection of gifts centered around your product and a specific demographic.

You can do this by creating a collection in your online store or by creating a series of blog posts on your website. The latter option requires more work, but you can use it to create an effective Black Friday campaign.

For example, Converse released a special Black Friday gift guide sale. They curated a list of great items from their store and bundled them in a special guide.

converse-black-friday-holiday-gift-guide-items

5. Extend your sale from Black Friday to Cyber Monday

What’s better than a sale? An even bigger sale! Extend your Black Friday sale until Cyber Monday to get even more sales.

This has become the way to go for a lot of brands. Think about it: you’ve already invested in advertising for Black Friday, you won’t have to start another big campaign for Cyber Monday, just extend your sale and use similar graphics.

Some retailers extend the sales of all their products, while others only extend the sales of the most popular products. Look at your business goals and see which option is best for you.

The cosmetics brand Julep extended their Cyber Monday all the way into Tuesday. It gave their newsletter subscribers more time to shop for their products.

6. Launch a last-minute extended sale

You don’t have to end your online sales when Cyber Monday ends. Surprise your potential customers with a last-minute extension of your sales. It will encourage them to shop more.

This must be a surprise and last for a limited period. You can put up a banner on your website saying the sale will extend for 48 hours. Make sure you follow through with this and end the sale after 48 hours. Add a countdown timer, too.

A flash sale will allow your customers another shot at buying the products they missed out. It will also create a sense of urgency and draw their attention to your store.

For example, Mud Pie unexpectedly extended its Black Friday sale to include the entire weekend. This extension for sure brought them more customers.

7. Offer rewards for a minimum spend

You can incentivize your customers to spend more by setting a minimum amount and rewarding everybody that goes over it. You can offer a gift card, additional discounts, or even free shipping.

What’s even better is offering different tiers. You can set increasing amounts of money and offer better gifts for each tier, similar to a rewards or a referral program. This may incentivize your last-minute shoppers even further, leading to greater revenue.

For example, Kosas encouraged their shoppers by offering discounts for different tiers. They got a larger discount if they spent more.

kosas-holiday-wide-sale

8. Do a Facebook Live

Going live on Facebook is a great way to communicate with your customers, build genuine connections, and spark discussions. This drives up your engagement and brings you more conversions.

If you do this right, you can get some serious attention from potential customers and build massive hype for the shopping weekend. Not just that, but you’ll also get a long-term boost in brand awareness and it will help you build a loyal customer base.

The underwear company MeUndies ran a two-hour Facebook Live event with a DJ and a dance contest during Black Friday. As more people joined the party, the brand unlocked larger discounts.

meundies-black-friday-drawer-buster-event

9. Offer loyalty or VIP discounts

If you don’t already have a loyalty program, you should totally start one. Take your most active shoppers and offer them special discounts and exclusive access to products, and ensure the special offer is reserved only for those people.

This will help you boost customer retention, increase the customer lifetime value, improve customer experience, and help you create VIP customers for your business.

For example, BaubleBar ran this type of event to incentivize their loyal customers to shop more during the season.

10. Partner up with a TikTok influencer

Another killer idea is to partner with a TikTok or Instagram influencer. An influencer can promote your sales and products in a friendly and less intrusive way.

You can give them an exclusive discount code and have them promote your products on social media platforms. You can even have them host a live Black Friday event where they unbox your products and offer their audience exclusive deals.

Ulta Beauty partnered up with a TikTok influencer to promote their Black Friday sales on TikTok. The influencer recorded a series of videos using the products that were a part of the Black Friday sales event and got a lot of great engagement.

ulta-tiktok-influencer-campaign

11. Simplify your checkout process

Sometimes all it takes is not adding more promotions but removing the friction from the user experience. One of the best ways to do that is to simplify your checkout process.

Make it easy for online shoppers by removing any unnecessary steps and fields, fitting it all on one page, and adding some autocomplete features to make the whole experience a breeze. Also, add third-party payment options and mobile wallets like Google Pay, Paypal, and Apple Pay.

bolt-shopify-checkout
Source: Techcrunch

And finally, make sure that it’s optimized for mobile users, the last thing you want to have a user be unable to checkout because they have to zoom in on their tiny screen.

12. Increase your site speed

If your page doesn't load then the user is just going to move on to the next website. So you have to make sure that your load times are at 2 seconds or shorter. Test your site speed using a tool like Google's PageSpeed Insights and get your dev team to implement the changes.

google-pagespeed-insights

Loading time is not the only aspect of your site that you should optimize. You should also optimize your product descriptions, the various keywords on all your product and category pages as well as your long-form blog content to maximize your organic traffic from search engines.

13. Make sure your site is mobile friendly

Over 57% of the world's traffic comes from mobile devices so it's critical that you get your eCommerce store optimized for mobile users. Make sure that every aspect of your site such as - your product search, your product reviews, product images, and add-to-cart buttons - are visible and accessible on smaller screens.

14. Segment your emails

If you want your email marketing to be effective you need to target different customer segments with tailored messages. There are many different ways to segment your audience including:

  • Desktop vs mobile traffic
  • Send cross-sell or upsell emails to previous customers that have purchased a related product
  • Send special discounts to your most loyal customers
  • Send out an abandoned cart email sequence
email-segmentation
Source: Klaviyo

Segmenting your emails will increase engagement and drive more conversions.

15. Start advertising early

Don’t wait until the last minute to start promoting your products – start promoting well before Black Friday so customers know what’s coming. Power up your advertising campaigns well before the start of the holiday season (early November or late October) with small budgets and ramp up from there.

16. Pamper your VIP customers

Reward those loyal customers who keep coming back by offering them exclusive discounts or freebies – this will encourage repeat purchases during the sale period and increase your word-of-mouth and referral traffic.

lego-black-friday-vip-sale
Source: Lego

17. Rescue those abandoned carts

Use email automation tools to send out reminder emails about abandoned carts, giving customers an incentive to complete their purchase by offering a discount or free shipping on orders over a certain amount.

18. Use a buy now, pay later platform

A lot of customers can't afford to pay everything upfront but still want to buy something right away. So you should use an alternative payment option such as Buy Now Pay Later (BNPL) to help you capture more sales.

buy-now-pay-later-klarna
Source: Klarna

19. Run an email discount campaign

Sending out promotional emails with discounts is one of the best ways to draw attention to your store during Black Friday – but make sure that these emails are relevant and personalized to each customer segment.

So many eCommerce businesses send generic emails. Make sure that you optimize the offer, personalize the content, and send the email at the perfect time for each customer.

20. Upsell and cross-sell your products

Black Friday is one of the busiest times of the year for shoppers and a lot of them are going to make impulsive purchase decisions. So for each product you sell, display a wide range of related or complementary products under it (either on the product page, add to cart page, or the checkout process)

Most eCommerce platforms have built-in features or third-party plugins you could get to display your upsell and cross-sell offers.

product-upsell

You can display your upsell and cross-sell deals in your email campaigns, influencer promotions, and for new product launches. It will help you increase your average order value per customer and help grow your eCommerce business into the future.

How to prepare your store for Black Friday

1. Plan early

Start planning your Black Friday promotions early, so you have enough time to prepare and make sure everything runs smoothly. That includes all your marketing campaigns, checking to make sure your landing pages work, making sure your attribution is set up correctly and your email sequences are scheduled and turned on.

Studies show that 54% of consumers start shopping in October, so eCommerce sites should start displaying all their holiday sales early.

2. Check your inventory

Check what you have in stock and decide which items you’ll be offering discounts on. Make sure to plan for adequate supplies of popular products by looking at your data from last year's shopping season. Give yourself a buffer of 10%-20% just in case your marketing campaigns do extra well this year.

3. Audit your checkout process

Make sure that your checkout process is working smoothly. The last thing you want to provide a perfect shopping experience on your site and then have your checkout malfunction. So do yourself a big favor and check that all your payment gateways, fields, and discounts are working properly.

4. Boost your customer support

Make sure you have adequate customer service resources ready to handle inquiries and complaints during the sale. You don’t want customers getting frustrated because they can’t get their questions answered in a timely manner.

Boost Black Friday sales with the right marketing strategy

Black Friday is one of the most important shopping events of the year. If you want to promote your business, get ahead of the competition, and earn additional revenue, you absolutely must launch a Black Friday promotion.

What’s required to rock it out? Have a comprehensive eCommerce strategy in advance and fine-tune your campaign as you go along.

Need help thinking of a high-quality marketing campaign for this holiday season? Want to attract more customers this Black Friday and not sure where to start?

We have over 600 marketers and agencies at Mayple. We can match you with an expert with proven experience in your niche. Get started now!

Browse Agencies by Expertise

10 Hottest Black Friday Marketing Ideas for 2022

Here's the comprehensive guide on Black Friday. Learn the best marketing tactics & promotional ideas to maximize your sales and get your brand ready for growth.

Black Friday is one of the most important days for retailers and it’s also the peak of the shopping season. Last year alone, over 154.5 million people in the US shopped online and in stores on the day, spending over $8.9 billion.

Every retailer wants to get a slice of that sweet Black Friday pie. This year, retail sales are set to be even higher.

Running a special Black Friday promotion and maximizing your advertising dollars can help you get massive traffic, increase conversion rates, and boost your bottom line.

Here are some of the hottest Black Friday marketing ideas for you to try this year.

What is Black Friday?

Black Friday happens on the day after Thanksgiving in the United States. Thanksgiving is celebrated on the fourth Thursday of November and Black Friday is the day after. It marks the start of the holiday shopping season.

Retailers use this opportunity to spread the word about their stores and drive down their prices to attract more customers on the biggest shopping day of the year.

Both eCommerce retailers and brick-and-mortar stores compete to provide better discounts and more attractive deals to holiday shoppers.

Black Friday vs Cyber Monday

Black Friday is an in-store and online shopping event that takes place the day after Thanksgiving. Cyber Monday is an online-only event that takes place on the Monday immediately after Black Friday.

Online retailers often extend these sales until Cyber Monday. Cyber Monday is the Monday after Black Friday, so in total, online shoppers get a four-day shopping extravaganza. They often have different online sales on each day of the extended shopping weekend. This helps them maintain interest in their stores and keeps the customers returning.

[Add Banner Here]

How did the Black Friday sales event start?

The United States officially marked Black Friday as the day after Thanksgiving at the start of the holiday shopping season in 1952. However, the custom originated some fifty years earlier.

In the first half of the 20th century, there was an unwritten rule that no retailer could start holiday promotions before the end of the Thanksgiving parade. Some retailers wanted to start the season earlier despite the rule.

So they lobbied Franklin D. Roosevelt and got him to issue a presidential proclamation in 1939, which moved Thanksgiving to the fourth Thursday of November, allowing retailers to start the holiday season early. Eventually, the Friday after Thanksgiving became known as Black Friday.

As decades passed, Black Friday grew in significance. It was once a uniquely American phenomenon, but it’s now getting traction worldwide. Stores started their sales increasingly early, and now they often begin as early as midnight.

Creative Black Friday marketing ideas

Black Friday is a big deal and you’re going to be up against some tough competition. A lukewarm and uninspired campaign won’t get you far.

Your marketing campaign must be creative and inspiring. Here are some of the hottest marketing ideas to help boost your Black Friday sales.

1. Plan out your marketing calendar

No marketing campaign can be successful if you improvise it. It’s important to build a solid eCommerce marketing strategy at least a month in advance.

Make sure that your copy, creatives, and other deliverables are ready before the Black Friday week starts. You can even automate social media posts and cart abandonment emails to make everything run smoother.

Create a marketing calendar to plan out everything in detail and ensure you know when everything happens. Your calendar should include all the tasks related to creating and sharing your content for the upcoming sale.

This includes the following things:

  • Creative and copy: Your copy and creatives for marketing emails (optimize those email subject lines), social media, website, and more must be completed in advance. Include the campaign ideas and a deadline for each task in your calendar.
  • Graphics and banners: It’s important to create a homepage banner for your Black Friday sale. You should also have all your video content and graphics ready to go.
  • Promotions: calculate what discounts you can offer and remember to factor in your advertising costs.
  • Social media posts: Prepare and plan your social media marketing strategy and schedule your posts ahead of time. Pay attention to your followers’ locations and time zones and target them with more personalized messaging.
  • Email marketing campaigns: An email campaign can help boost your sales. You should have an email list ready to send promotional emails as soon as your Black Friday campaign starts.
  • Blog posts & shopping guides: Create a Black Friday specific for your industry. Remember that if you want to promote it organically then you need to publish it 3-6 months in advance to give search engines ample time to index and rank it for your desired keywords.

Grab your copy of our marketing plan template to get your campaign off the ground.

[Add Banner Here]

2. Share a sneak peek

You should give your potential customers a taste of what they can expect. This is best done with images and teaser videos of your products and services. It’s a great way to create and maintain interest in your store and products in the days leading up to Black Friday and create that momentum.

It’s a good idea to get a professional photographer or videographer to make better images or videos for your campaign. The first impression counts, and the better your videos are the more more conversions and holiday purchases you could get.

Your promo videos should have music that goes along with the visuals. There’s plenty of royalty-free music online, so it’s not hard to find something that will boost the interest in your popular items.

The mattress brand Leesa sent out a September Black Friday sneak peek campaign. The campaign helped build hype and let their newsletter subscribers get special discounts before the holiday shopping frenzy.

leesa-black-friday-sale

3. Power up a wheel popup

Popups tend to be annoying, and most of us shrug them away without looking twice. Wheel popups are much more effective as they’re most interactive and engaging for shoppers.

Wheel popups are much better at collecting email addresses. They have a conversion rate of 13.23%, much higher than regular popups. You can use them to offer a discount code or a special offer.

The more you gamify your wheel popup for Black Friday, the better.

Source: Adoric

4. Create a gift guide

A gift guide is a great way to highlight some of your products and give your customers ideas on what to buy for their loved ones. For example, you can curate a selection of gifts centered around your product and a specific demographic.

You can do this by creating a collection in your online store or by creating a series of blog posts on your website. The latter option requires more work, but you can use it to create an effective Black Friday campaign.

For example, Converse released a special Black Friday gift guide sale. They curated a list of great items from their store and bundled them in a special guide.

converse-black-friday-holiday-gift-guide-items

5. Extend your sale from Black Friday to Cyber Monday

What’s better than a sale? An even bigger sale! Extend your Black Friday sale until Cyber Monday to get even more sales.

This has become the way to go for a lot of brands. Think about it: you’ve already invested in advertising for Black Friday, you won’t have to start another big campaign for Cyber Monday, just extend your sale and use similar graphics.

Some retailers extend the sales of all their products, while others only extend the sales of the most popular products. Look at your business goals and see which option is best for you.

The cosmetics brand Julep extended their Cyber Monday all the way into Tuesday. It gave their newsletter subscribers more time to shop for their products.

6. Launch a last-minute extended sale

You don’t have to end your online sales when Cyber Monday ends. Surprise your potential customers with a last-minute extension of your sales. It will encourage them to shop more.

This must be a surprise and last for a limited period. You can put up a banner on your website saying the sale will extend for 48 hours. Make sure you follow through with this and end the sale after 48 hours. Add a countdown timer, too.

A flash sale will allow your customers another shot at buying the products they missed out. It will also create a sense of urgency and draw their attention to your store.

For example, Mud Pie unexpectedly extended its Black Friday sale to include the entire weekend. This extension for sure brought them more customers.

7. Offer rewards for a minimum spend

You can incentivize your customers to spend more by setting a minimum amount and rewarding everybody that goes over it. You can offer a gift card, additional discounts, or even free shipping.

What’s even better is offering different tiers. You can set increasing amounts of money and offer better gifts for each tier, similar to a rewards or a referral program. This may incentivize your last-minute shoppers even further, leading to greater revenue.

For example, Kosas encouraged their shoppers by offering discounts for different tiers. They got a larger discount if they spent more.

kosas-holiday-wide-sale

8. Do a Facebook Live

Going live on Facebook is a great way to communicate with your customers, build genuine connections, and spark discussions. This drives up your engagement and brings you more conversions.

If you do this right, you can get some serious attention from potential customers and build massive hype for the shopping weekend. Not just that, but you’ll also get a long-term boost in brand awareness and it will help you build a loyal customer base.

The underwear company MeUndies ran a two-hour Facebook Live event with a DJ and a dance contest during Black Friday. As more people joined the party, the brand unlocked larger discounts.

meundies-black-friday-drawer-buster-event

9. Offer loyalty or VIP discounts

If you don’t already have a loyalty program, you should totally start one. Take your most active shoppers and offer them special discounts and exclusive access to products, and ensure the special offer is reserved only for those people.

This will help you boost customer retention, increase the customer lifetime value, improve customer experience, and help you create VIP customers for your business.

For example, BaubleBar ran this type of event to incentivize their loyal customers to shop more during the season.

10. Partner up with a TikTok influencer

Another killer idea is to partner with a TikTok or Instagram influencer. An influencer can promote your sales and products in a friendly and less intrusive way.

You can give them an exclusive discount code and have them promote your products on social media platforms. You can even have them host a live Black Friday event where they unbox your products and offer their audience exclusive deals.

Ulta Beauty partnered up with a TikTok influencer to promote their Black Friday sales on TikTok. The influencer recorded a series of videos using the products that were a part of the Black Friday sales event and got a lot of great engagement.

ulta-tiktok-influencer-campaign

11. Simplify your checkout process

Sometimes all it takes is not adding more promotions but removing the friction from the user experience. One of the best ways to do that is to simplify your checkout process.

Make it easy for online shoppers by removing any unnecessary steps and fields, fitting it all on one page, and adding some autocomplete features to make the whole experience a breeze. Also, add third-party payment options and mobile wallets like Google Pay, Paypal, and Apple Pay.

bolt-shopify-checkout
Source: Techcrunch

And finally, make sure that it’s optimized for mobile users, the last thing you want to have a user be unable to checkout because they have to zoom in on their tiny screen.

12. Increase your site speed

If your page doesn't load then the user is just going to move on to the next website. So you have to make sure that your load times are at 2 seconds or shorter. Test your site speed using a tool like Google's PageSpeed Insights and get your dev team to implement the changes.

google-pagespeed-insights

Loading time is not the only aspect of your site that you should optimize. You should also optimize your product descriptions, the various keywords on all your product and category pages as well as your long-form blog content to maximize your organic traffic from search engines.

13. Make sure your site is mobile friendly

Over 57% of the world's traffic comes from mobile devices so it's critical that you get your eCommerce store optimized for mobile users. Make sure that every aspect of your site such as - your product search, your product reviews, product images, and add-to-cart buttons - are visible and accessible on smaller screens.

14. Segment your emails

If you want your email marketing to be effective you need to target different customer segments with tailored messages. There are many different ways to segment your audience including:

  • Desktop vs mobile traffic
  • Send cross-sell or upsell emails to previous customers that have purchased a related product
  • Send special discounts to your most loyal customers
  • Send out an abandoned cart email sequence
email-segmentation
Source: Klaviyo

Segmenting your emails will increase engagement and drive more conversions.

15. Start advertising early

Don’t wait until the last minute to start promoting your products – start promoting well before Black Friday so customers know what’s coming. Power up your advertising campaigns well before the start of the holiday season (early November or late October) with small budgets and ramp up from there.

16. Pamper your VIP customers

Reward those loyal customers who keep coming back by offering them exclusive discounts or freebies – this will encourage repeat purchases during the sale period and increase your word-of-mouth and referral traffic.

lego-black-friday-vip-sale
Source: Lego

17. Rescue those abandoned carts

Use email automation tools to send out reminder emails about abandoned carts, giving customers an incentive to complete their purchase by offering a discount or free shipping on orders over a certain amount.

18. Use a buy now, pay later platform

A lot of customers can't afford to pay everything upfront but still want to buy something right away. So you should use an alternative payment option such as Buy Now Pay Later (BNPL) to help you capture more sales.

buy-now-pay-later-klarna
Source: Klarna

19. Run an email discount campaign

Sending out promotional emails with discounts is one of the best ways to draw attention to your store during Black Friday – but make sure that these emails are relevant and personalized to each customer segment.

So many eCommerce businesses send generic emails. Make sure that you optimize the offer, personalize the content, and send the email at the perfect time for each customer.

20. Upsell and cross-sell your products

Black Friday is one of the busiest times of the year for shoppers and a lot of them are going to make impulsive purchase decisions. So for each product you sell, display a wide range of related or complementary products under it (either on the product page, add to cart page, or the checkout process)

Most eCommerce platforms have built-in features or third-party plugins you could get to display your upsell and cross-sell offers.

product-upsell

You can display your upsell and cross-sell deals in your email campaigns, influencer promotions, and for new product launches. It will help you increase your average order value per customer and help grow your eCommerce business into the future.

How to prepare your store for Black Friday

1. Plan early

Start planning your Black Friday promotions early, so you have enough time to prepare and make sure everything runs smoothly. That includes all your marketing campaigns, checking to make sure your landing pages work, making sure your attribution is set up correctly and your email sequences are scheduled and turned on.

Studies show that 54% of consumers start shopping in October, so eCommerce sites should start displaying all their holiday sales early.

2. Check your inventory

Check what you have in stock and decide which items you’ll be offering discounts on. Make sure to plan for adequate supplies of popular products by looking at your data from last year's shopping season. Give yourself a buffer of 10%-20% just in case your marketing campaigns do extra well this year.

3. Audit your checkout process

Make sure that your checkout process is working smoothly. The last thing you want to provide a perfect shopping experience on your site and then have your checkout malfunction. So do yourself a big favor and check that all your payment gateways, fields, and discounts are working properly.

4. Boost your customer support

Make sure you have adequate customer service resources ready to handle inquiries and complaints during the sale. You don’t want customers getting frustrated because they can’t get their questions answered in a timely manner.

Boost Black Friday sales with the right marketing strategy

Black Friday is one of the most important shopping events of the year. If you want to promote your business, get ahead of the competition, and earn additional revenue, you absolutely must launch a Black Friday promotion.

What’s required to rock it out? Have a comprehensive eCommerce strategy in advance and fine-tune your campaign as you go along.

Need help thinking of a high-quality marketing campaign for this holiday season? Want to attract more customers this Black Friday and not sure where to start?

We have over 600 marketers and agencies at Mayple. We can match you with an expert with proven experience in your niche. Get started now!

No items found.
No items found.


|

Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent

Top brands trust our marketers

prev
next

Dhariana L.

Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

Jamie S.

Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

Angel D.

Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

Jack Nelson - CRO

Jack led the CRO strategy for BeatBread, launched various conversion optimization campaigns, implemented advanced tracking & analytics, and exceeded KPI target by 75%.

Jason H.

Jason helped Vitamin Energy grow monthly email marketing revenue 6x in less than 6 months and increased attributed revenue from email to 40% of the total sales of the business.

Jay N.

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

Deepak S.

Deepak helped Rivalry to rank for 20k+ organic keywords in the US and over 70k+ keywords globally in under 12 months with an extensive on-page and off-page SEO strategy.

Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

Roman H.

Roman created seven email campaigns that led to this beauty brand's revenue to increase by 56% in just 6 months.

Kelly Beaudin Strategy

Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Brenna K.

Brenna led advertising campaigns at Jessica Simpson where she increased ROAS by 250% using Google Ads, Facebook & Instagram ads, and Google Shopping.

Katrina J.

Katrina led an influencer marketing & PR campaign for this tourism brand that resulted in a funding round of $3M.

Edwin Gan - CRO

Edwin helped CloudWaitress generate 2x conversions for 3+ consecutive months. They gained 10,000 new users and became one of Australia's fastest-growing startups with 700% growth.

Dorian Reeves SMM

Dorian grew Lenskart to over 10k followers and increased engagement by 50%.

Kelly Benson - Marketing manager & Growth marketer

Kelly developed a 6-month marketing strategy that included paid ads, SMM, mobile marketing, and marketing automation, resulting in an increase in ROI by 1200% in just 6 months.

Kelly Beaudin social media

Kelly grew Adobe's LinkedIn community by 97% and increased monthly engagement by more than 1,000% within one year. Adobe was recognized as one of the "Best LinkedIn Company Pages" for two years in a row. Kelly also grew Adobe Creative Cloud to 1M subscribers with a comprehensive social media strategy.

Marija T.

Marija grew Brightech's Instagram page to over 30k followers and its cumulative online presence to 200k followers using secondary accounts in just 12 months.

Dan W.

Dan created a strategic marketing plan for Mountain Dew and produced and executed 360 engagement platforms - Dare to Do, All Star Weekend, and others. These campaigns improved brand awareness, affinity and sentiment levels.

Igor Z.

Igor promoted NY Fashion Week events using Google Ads, increasing the number of attendees at events and decreasing the cost per lead by 50%.

Pete Opakunle - PPC

Pete increased ROAS for Gillette by 4.2X, increased CTRs by 40%-60%, achieved the desired CPA within 2 weeks of the campaign launch using Facebook, Snapchat and Instagram ads.

Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

Hire 10 Hottest Black Friday Marketing Ideas for 2022

Table of contents

Hiring with Mayple

Reliable

Vetted and backed by AI tracking

Scalable

Avg. Growth of 380% in 6 months

Flexible

Monthly subscription

Easy

3 min to marketing brief

Affordable

1/3rd of typical agency costs

FAQ

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Explore Our Services

Whether you’re looking to optimize your Sponsored Products or Sponsored Brands ads, improve your ROAS, or strategize for Prime Day, our experts can help.

Lindsay C.
Sergio F.
Camila K.

Hire

with data-backed results

The challenge of assessing social media manager is real. With Mayple you don't need to rely on reviews and fancy sales pitches.

No items found.

Hire 10 Hottest Black Friday Marketing Ideas for 2022

FAQs

When is Black Friday in 2022?

Black Friday is on November 25, 2022. It’s always on the day after Thanksgiving.

Why is Black Friday important?

Black Friday is symbolically seen as the start of the holiday shopping season. It’s the day that consumers expect the holiday sales to start and business owners need to deliver if they want to stand out in the marketplace.

It has also become the busiest shopping day of the year with the biggest online shopping deals and limited-time discounts at both physical stores and eCommerce stores. Retail sales have skyrocketed to enormous proportions during that BFCM weekend if you have an eCommerce site, don't miss out on this opportunity this year.

How do you market on Black Friday?

There are a lot of different things you can do on Black Friday. For example, you can create a strong social media campaign with engaging pictures and videos. You can also launch a persuasive email campaign to reach your customers and offer them amazing discounts directly.

You can even partner with an influencer to get more people interested in your Black Friday sales event. Just make sure that their audience is similar to your target audience. Other ideas include - creating a sense of urgency, creating a holiday calendar, and optimizing your website.

Examples of successful Black Friday campaigns

In 2021, Target extended its Black Friday sales for the whole week, slowly adding new discounts to increase the hype. IKEA used its Black Friday campaign for a good cause by accepting used furniture and giving vouchers for 50% of the value of the furniture.

How do I prepare my business for Black Friday?

Plan out your Black Friday marketing strategy in advance. Start promoting your holiday sales on time. Ensure you’re offering great discounts that your customers will find attractive. Study what your competitors have done in the past, stock up on your inventory, hire additional staff, and prepare all your marketing materials.

You should also use a variety of marketing tactics including SMS marketing, sending limited-time offers and special deals using your various social media accounts, improving your purchase process, automating email flows to improve your shopping cart abandonment rate, providing a stellar customer experience and much more.

Should you launch a new product on Black Friday?

Black Friday is a great time to launch a new product. You can get a lot of attention and engage with new and existing customers. Promote it on your blog, social media channels, and by partnering with industry influencers. You should also launch it natively on social commerce sites where you can sell directly (such as Instagram and Pinterest).

When should I start promoting Black Friday sales?

Make sure you start your marketing campaign early. If you start during the week of Black Friday, you will not have enough time to optimize it and make it effective. Create a sense of urgency early on and build momentum for the big day. Some brands do a sort of pre-sales event in preparation for their actual Black Friday sale.

The trusted growth partner for many startups, eCommerce brands, and Fortune 500 companies

Our community of 600+ vetted experts have worked with some of the biggest brands in the world. Want to be like these brands? We're your secret weapon.

Victoria’s_Secret
Capital_One
grove-wordmark-cream
T-Mobile
Stubhub
twitter
colgate
Lemonade,_Inc
Etoro
tiffany-co
Chime
Facebook
Magisto
Microsoft
Macys
Gillette
Ebay
Sprint_Corporation

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best social media experts for the job. VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Our Customers
Love Us

From SMBs to Fortune 500s, Here’s Why Businesses Choose Mayple

 

You can't get this level of service and care anywhere else. It makes my work much more effective.

Roee Arbel, Co-founder, CoreMasters
 

Mayple was able to help us choose the best marketer for our project. All the marketers are hand-picked and vetted by Mayple.

Deborah Herbet
 

Mayple truly restored my trust in digital marketing again.  I got the best PPC expert I've ever worked with.

Nicholas Taylor
 

Mayple paired us up with a marketing professional who took the time to understand me, my needs, and what I'm trying to do with my business.

Nicole Davies
Nitzan L.
4.9/5

I enjoyed the sales stage, as it seemed professional, attentive and not too pushy. Our sales manager - Sheila, listened and addressed all of our concerns and needs and helped in matching us with the best professional.

Read review on

Melaina B.
4.9/5

It was great getting industry knowledge from experienced professionals. We feel like we gained a ton of insight and created actionable plans to move forward with our strategy.

Read review on

Stephanie B.
4.9/5

They care and really listen to our needs as a company and continue to set calls to discuss future projects they can help with. Their customer service has been top notch

Read review on

Jordan R
4.9/5

They didn't stop until they found the right candidate for me. The best part is your aren't charged anything until you approve your expert.

Read review on

Nikolaus B.
4.9/5

Having the whole bureaucratic setup part handled in Mayple. It’s now a very simple process, which traditionally took multiple phone calls and numerous emails.

Read review on

Elhanan B.
4.9/5

Once we started working together, it was wonderful to sort of sit back and let the magic happen. We were able to see in real-time what was working and wasn’t, and Mayple offered optimization suggestions as well.

Read review on

Keith L.
4.9/5

Mayple connected me with a great marketing partner

Read review on

Yusuf U.
4.9/5

Mayple gave us access to top-performing PPC talent in our competitive market so we didn't waste time shopping around.

Read review on

Katia G.
4.9/5

We love the transparency. We can always keep an eye on how our campaigns in real-time. no more waiting around for a lengthy monthly report which is hard to understand.

Read review on

Find the Perfect Marketer For Your Project

Our easy-to-use platform can help you find the perfect marketer, with proven experience in your niche, and a successful track record. Skip the learning curve, no interviews, no headaches.

Create your marketing brief.

Tell us about your business

Answer a few basic questions.

Find a match

Find your marketer

Our AI picks the top 3 experts you should talk to in our community.

Grow your business

Launch your project

Start working together, and scale your business like never before. The relief is real.

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best experts for the job.
VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Find the Perfect Marketer
Get started

Thanks for checking out our blog.
I'm sure you're having a blast (I'm a bit biased, I wrote most of it..) Want to improve your marketing results though?
Let's match you with the perfect marketer for the job. Click on that button right there.
Schedule a call