What does a digital ad company do?
Digital ad companies are responsible for increasing a brand's online presence through pay-per-click advertising (PPC) or social media advertising. That could include ads on search engines, social media platforms, or online publishers. A digital agency will typically start by creating a digital marketing strategy for the specific advertising channel you're looking to grow. They would then manage the entire campaign from start to finish.
Why choose a digital ad company through Mayple?
We have some of the world's best digital marketing agencies, with decades of experience, and a proven track record in your specific niche. They are also available to manage a wide range of channels including - digital strategy, content marketing, email marketing, video marketing, search engine marketing (SEM), and conversion rate optimization (CRO). We've made our customers over $164M in ad revenue.
Is a digital advertising company right for your business?
How do you know that working with a digital marketing company is right for you? What if you already have an internal online marketing team? Here are a few criteria to help you make your decision.
Audit your marketing department
Sometimes it's really hard to know if your marketing team is doing a good job. They may be working really hard but the results are just not there. That's when you should hire a full-service digital marketing agency to take a look at your digital strategy and the specific tactics you're using and see what you could improve on.
Sometimes all you need is to tweak your strategic approach, introduce a new type of content, or jump on a trend to give you that extra boost.
Expand to new channels
Let's say your team of digital marketers is doing really well and you want to expand to a new channel or digital platform but don't have the internal resources to do so. Or perhaps, you just want to test the waters first before hiring someone full-time. One way to test new channels is to hire an expert advertising agency that offers the specific digital marketing service you're looking for and let them run with it for 3-6 months.
Boost your organic traffic
Another advantage of digital advertising is that it can supercharge your organic efforts (like social media marketing and content marketing) and help you get more organic traffic. If you're actively posting on social media channels and haven't tried boosting your posts or running a few brand awareness campaigns then you may be missing out on a large chunk of traffic. For example, any expert Google Ads agency will tell you that running ads to your blog pages improves your organic search rankings.
Unlock hyper growth
Working with a top-notch digital advertising agency can unlock incredible growth for your business. If the agency has proven results in your niche and has experience working with a similar marketing budget, and a similar target audience, then it could put you miles ahead of your competition.
Why settle for less? Make sure you have the world's best experts working on your digital marketing campaigns.
Are you really ready for advertising?
Digital advertising is not for everybody. You need to have the right product-market fit, a good product, happy customers, and a very specific target audience. Some companies are not ready for digital advertising. Get a consultation from one of our expert digital ad agencies to get a better view of whether you are ready for running digital marketing campaigns, and which channels you should go expand into.
How to find the best digital advertising company for your business?
Look for proven success in your niche
Don't fall for pretty case studies, customer reviews, or even a well-presented digital marketing strategy. Work with agencies that have proven results in your specific niche. So if you are a shoe company that wants to expand to social media channels like TikTok and Snapchat you should work with a digital advertising agency that has launched successful online campaigns for other apparel companies on those social networks.
Look for expertise in your channel
Look, every digital marketing company could have experience in a wide range of channels. You need to hire the one that has the best expertise in your particular channel. Don't let your digital marketing efforts go to waste by working with a generalist. Find a digital advertising agency that has proven success in your specific channel.
Work with Mayple
Mayple is the best of both worlds. We help you find the best digital marketing agency for your specific project and we then handle all the back-office stuff (payment, monitoring that the work is being done, strategic advice, etc.).
Our have over 600+ vetted agencies that specialize in everything from content marketing, digital marketing strategy, social media marketing, sales funnel optimization, managing online campaigns of all types and sizes, and all aspects of digital growth.
Questions to ask your digital ad company
- How many projects are you currently working on?
- Which industries do you have experience in?
- Have you worked with similar brands from my industry?
- What kind of growth can you predict for us in the 3-6 months?
- Which social networks or digital platforms would you recommend us to advertise on first?
- What does your process look like?
- How big is your team? How many digital marketers do you have?
- Who will be my point of contact?
- How often will you report on the results?
- How will you suggest tweaking my audience targeting?
- What are your strategies for reaching our potential customers?
- Can you create a digital marketing strategy before we sign up?
- Do you also have experience in organic social media marketing?
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