Facebook Ads campaigns remain one of the most lucrative opportunities for eCommerce businesses. Studies show that 92% of social marketers use Facebook for advertising and 50% of consumers want to discover new products through Facebook stories.
Also, Facebook remains one of the largest platforms on the web. 36.8% of the world's population uses Facebook monthly, and 79% of its monthly users are active daily.
Yet, Facebook ads are notoriously difficult to set up. You have to know how to upload your customer list, connect your product catalog, create the right target audience, pick the right campaign objective, and have the right creative and copy. If you don't have an internal team of experts that can handle them for you, what do you do? You hire an eCommerce agency of course!
In this post, we break down what an eCommerce Facebook agency is, why you need one, and how to find the best one to increase your revenue from Facebook Advertising.
Reasons to hire a Facebook Ads Agency
You might think to yourself - "why not try to launch these ad campaigns by myself?" Well, there are a few reasons. Turns out that working with an eCommerce Facebook ads agency has a few really key advantages.
1. Have more effective campaigns from the get-go
Like with all advertising campaigns there is always a learning curve involved. Facebook advertising is no different. If you hire an internal marketer or a freelancer it may take them 3-6 months to start generating revenue from Facebook. And just because they know their way around Facebook's Ads Manager does not mean they have a success record, or that they've worked with similar brands in your niche.
2. Get better insights for improving your campaigns
Chances are that an experienced eCommerce Facebook ads agency with 4+ years of experience has a lot of data, A/B tests, and insights from running campaigns for other brands. And their job is to take all the knowledge and best practices they've tested and use it to improve your advertising program.
3. Get high-converting copy and creatives
No more cheesy stock photos or ineffective offers. Work with an experienced agency that can get you the results you're looking for. The goal is to get the most effective copy and creative combinations to maximize your advertising budget and get the most bang for your buck.
Hire an agency that can take all of your audience insights and campaign data and optimize your sales funnel to attract more ideal customers to your offering.
4. Scale your campaigns faster
Working with an agency can give you access to a larger, more experienced team, that has done a lot of different types of campaigns. They may know how to better use your customer testimonials and social proof in campaigns, how to offer the right discount coupons, set up remarketing campaigns for your business, or create lookalike audiences and dynamic product ads.
Use all that expertise to get better results, scale your campaigns faster, and get in front of more potential customers for your business.
5. Implement the right Facebook marketing strategies
An experienced digital marketing agency can take a look at your account and know which ads strategies you should implement next. These could include:
- Video ads
- Shopping cart retargeting campaigns for active users
- Awareness campaigns
- Retargeting specific segments of your email list or customer base
- Creating dynamic collection ads
- Optimizing specific areas of your conversion funnel
- Implementing advanced bid strategies to lower your advertising costs
- Repurposing your blog posts and organic posts on social platforms to turn visitors into buyers
How much does a Facebook ad agency charge?
The average Facebook ads agency costs $137 per hour, and Facebook ads specialists cost around $15-$40 per hour, but the best Facebook ads agencies charge a flat fee that's a small percentage of your ads budget.
How to find the best eCommerce Facebook agency for your business?
Check their experience
The first thing you need to do is to check that the agency has experience running Facebook Ads for a similar eCommerce business with a similar target audience. Also, check which eCommerce platforms they have experience advertising for. Do they have experience building campaigns for warm audiences or cold audiences? Do they have experience setting up custom audiences? How many current customers do they have? Ask for their customer list, look at their case studies, and even better - take a look at some of their past campaign data.
Ask about their process
Next, ask what their process is. How often would they be going into the Facebook Ads Manager and updating the bids? How often would they report the results back to you? How many people do they have on the team and who will you be communicating with?
Ask about their strategy
What kind of strategy would they recommend for your business to get in front of more potential customers? Would they use video ads? Facebook Live events? What colors, messaging, copy, and creatives would they be using? How big of an audience size does your business need to succeed? Do they recommend to change the account setup on the campaign level? And what are their goals long-term? Where do they see your cost per acquisition in 6-12 months?