Top 10 Video Marketers to Improve Your Marketing Campaigns in 2024
Boost engagement, sales, and brand awareness with these video marketing masters.
Updated April 14, 2024.
Video isn't just trending anymore—it's dominating the marketing landscape. In 2023, video ad spending came to $176.63 billion. That's a staggering statistic, and it's no wonder. Forbes reported that viewers retain 95% of a message conveyed through video compared to just 10% of text.
The key to success in this competitive space lies in crafting compelling video content that resonates with your target audience. But with so much information (and misinformation) out there, it can be overwhelming to navigate video marketing.
That's where the magic of following industry experts comes in. Here, we list this year's top 10 video marketing gurus, each with a unique approach and expertise that can elevate your marketing campaigns and propel you towards achieving your business goals.
Top picks of the best video marketers to hire
1. Jonny R. - Best overall
2. Ashley G. - Best for getting videos to rank
3. Bill A. - Best for building brands through video
4. Tierra M. - Best for video marketing on social media
5. Gabe H. - Best video marketer for PPC
6. Matthew Y. - Best for incorporating videos into websites
7. Tammy G. - Best for data-driven video marketing
8. Maryana S. - Best video marketer to improve ROAS
9. Jon C. - Best video marketer for eCommerce
10. Justin G. - Best video marketer to help startups
What is a video marketer?
Video marketing is a type of content marketing that uses videos to inform, educate, and entertain a target audience to promote a product or service. Video marketers will use different strategies and techniques to build successful marketing campaigns, across various channels and formats, such as your website, social media marketing, advertising channels, and more.
1
Jonny R.
Holistic video marketer
Experience
12+ years
Country
United Kingdom
Industry focus
Style & fashion | Art & entertainment | Baby | Education | Health & wellness | Pets
Brief overview
Jonny is the founder of The Story Club, a video marketing agency. His experience includes video content, social media, branding, ROI management, and PPC.
Specialties
- Video
- Social media management
- Influencer marketing
- Facebook Ads
Why hire Jonny?
Jonny is your secret weapon for mastering video marketing. He brings a unique blend of experience across industries, crafting captivating content and strategic campaigns specifically designed to launch businesses into the online stratosphere.
Jonny understands that it's not just about fancy videos—it's about storytelling that connects. He's honed his expertise from years of success, guiding businesses on everything from video production to on-camera confidence. Whether you need a coach or a full video partner, Jonny's got your back (and budget) covered.
2
Ashley Glazer
SEO and video marketing expert
Experience
9+ years
Country
United States
Industry focus
Travel | Technology | Food & drink
Brief overview
Ashley has a strong background in digital marketing expertise, honed through both in-house and agency roles. Her skillset spans search engine marketing, social advertising, display advertising, and video advertising.
Specialties
- Video
- SEO
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
- Bing Ads
Why hire Ashley?
Ashley is your go-to for videos that rank. She's a digital marketing veteran with a superpower: marrying SEO with video marketing. This means Ashley crafts videos that not only resonate with viewers but also climb search engine results pages.
Her experience working with giants like IBM and her deep understanding of SEO make Ashley the perfect choice to get your videos seen by the right audience, organically boosting your brand visibility.
3
Bill A.
Video and branding specialist
Experience
15+ years
Country
United States
Industry focus
Education | Gaming | Finance | Food & drink | NPOs & government
Brief overview
Bill is a creative director and brand consultant who works with companies and their marketing partners to conceptualize, create, and produce meaningful products and narratives in broadcast, mobile, print, social, and web.
Specialties
- Video
- Branding
- Design
Why hire Bill?
Bill is your brand whisperer who uses video to turn stories into sales. This award-winning creative director makes sure your videos not only grab attention but build lasting connections with your audience.
From startups to Fortune 500 companies (think American Express and Pepsi), Bill has a proven track record of using video to elevate brands across industries. He'll help you translate your brand's unique story into captivating content that resonates with your target audience.
4
Tierra M.
Video and social media expert
Experience
10+ years
Country
United States
Industry focus
Art & entertainment
Brief overview
Through her work editing and producing digital content and managing social media, Tierra has become a marketing and video expert. She utilizes social media to identify top trending stories and take digital storytelling to the next level.
Specialties
- Video
- Social media management
- Branding
- Content
- Community management
Why hire Tierra?
Tierra is your social media and video marketing powerhouse. She's a master at crafting viral content that grabs attention and builds communities across platforms like TikTok and Instagram.
Tierra's worked with Blavity Inc. and VICE Media, proving she can tailor trendy videos to any brand voice. Let her expertise spark conversations and drive engagement for your next video marketing campaign.
5
Gabe H.
Paid advertising professional
Experience
7+ years
Country
United States
Industry focus
Professional services | Art & entertainment | Food & drink | Real estate | Technology | Beauty
Brief overview
Gabe is a paid social creative and ad management expert. He has 7 years of experience managing budgets of over 350K per month for clients, including Zenefits, Hugo (acquired by Calendly), and Modumate.
Specialties
- Video
- Marketing strategy
- Facebook Ads
- Instagram Ads
- TikTok Ads
Why hire Gabe?
With over 7 years of experience, Gabe promotes videos that not only grab attention but drive conversions. He's slashed CPAs by 50% and lowered acquisition costs by 70% with a single video—all thanks to his expertise in PPC and video marketing. Let Gabe's growth hacking mindset turn viewers into customers for your brand.
6
Matthew Y.
Website development expert
Experience
10+ years
Country
United States
Industry focus
Home & garden | NPOs & government | Professional services | Travel | Health & wellness | Beauty | Sports, outdoors & fitness | Style & fashions
Brief overview
Matthew is well-versed in SMM, SEM, SEO, and content marketing. He uses WordPress and Adobe's creative software to create videos and other marketing material like flyers and gifs.
Specialties
- Video
- Facebooks Ads
- Google Ads
- Google Shopping
- Instagram Ads
- YouTube Ads
- Bing Ads
- Tracking implementation
Why hire Matthew?
Need help weaving video magic into your website? Matthew's your guy. This website development and video marketing whiz knows how to craft engaging videos that not only captivate visitors but drive results. From product demos to brand stories, Matthew can optimize your website for video content, boosting user experience and engagement. He's worked with startups and established companies alike, making him a perfect fit for any business looking to leverage video marketing on their website.
7
Tammy G.
Analytics and video strategist
Experience
8+ years
Country
Israel
Industry focus
Education | Automotive | Style & fashion | Food & drink | Health & wellness
Brief overview
Tammy is an online marketing expert with experience managing online advertising campaigns on display, social, and video. This includes providing data-driven insights to clients and recommending areas for improvement.
Specialties
- Video
- Facebook Ads
- Instagram Ads
- Pinterest Ads
- Taboola
- Outbrain
Why hire Tammy?
With over 8 years of experience and certifications from Facebook, Mixpanel, and more, Tammy is an analytics expert who can transform video views into real results.
She doesn't just create videos—she optimizes them based on data to ensure they resonate with your target audience and drive product growth. Her experience managing multi-million dollar campaigns means she can handle any video marketing project with precision and effectiveness.
8
Maryana S.
Video advertising expert
Experience
5+ years
Country
Israel
Industry focus
Style & fashion | Art & entertainment | Baby | Education | Home & garden | Beauty
Brief overview
Maryana is a seasoned senior media buyer with over 5 years of experience. She thrives on crafting winning media strategies that not only meet but exceed client expectations, including optimizing campaigns to deliver exceptional ROAS (Return On Ad Spend).
Specialties
- Video
- Social media management
- Facebook Ads
- Instagram Ads
- Pinterest Ads
- VK Ads
- Taboola
- Outbrain
Why hire Maryana?
Maryana is your video marketing ROAS rockstar. She's a pro at crafting video ad campaigns that drive real results, and her relentless focus is on maximizing ROAS.
Maryana doesn't just create videos, she optimizes them to get you the most bang for your buck. Whether you want brand awareness, conversions, or sales, she'll craft video campaigns that resonate with your audience and deliver measurable results.
9
Jon C.
Video and eCommerce expert
Experience
15+ years
Country
Canada
Industry focus
Beauty | Baby | Education | Pets | Style & fashion | Professional services | Electronics | Health & wellness | Art & entertainment | Technology | Home & garden | Food & drink
Brief overview
Jon is a digital marketing and brand strategist with experience in story-driven and conversational marketing for eCommerce. He specializes in video marketing, email marketing, multi-channel ads, social media, copywriting, and on/off-site SEO.
Specialties
- Video
- Design
- Content
- Copywriting
- Web development & design
- Email marketing
- SMS marketing
- Branding
Why hire Jon?
Jon's your go-to for turning video into sales for your eCommerce store. With 15+ years of experience, he creates video marketing magic that drives traffic, engagement, and sales. He speaks eCommerce fluently, crafting video campaigns that resonate with your audience. He also uses his tech chops to build cutting-edge platforms for a seamless customer experience.
10
Justin G.
Freelance video marketer
Experience
5+ years
Country
United States
Industry focus
Health & wellness | Beauty | Baby | Style & fashion
Brief overview
Justin leverages his 5+ years in startups and agencies to craft video marketing strategies for eCommerce and SaaS companies. At his agency JG Labs, he uses paid advertising and data analysis to drive impressive results, like a 4.51 ROAS for a DTC brand.
Specialties
- Video
- Copywriting
- Facebook Ads
- Google Ads
- Google Shopping
- Instagram Ads
- LinkedIn Ads
Why hire Justin?
With over 5 years of experience, he creates video marketing campaigns that get results for tech startups and eCommerce businesses. He's a growth marketing pro, having helped companies achieve a 4.51 ROAS and secure million-dollar contracts. Leverage Justin's expertise to scale your startup with video marketing that drives sales and brand awareness.
How effective is video marketing?
Video marketing is very effective—so much so that 96% of marketers think videos help users better understand their products or services. What's more, 87% of marketers believe video marketing has a direct, positive impact on their overall results.
And why not? Internet users worldwide spend a whopping 19 hours a week watching online videos. That's almost a full day!
Here's why video marketing is so effective:
- Videos can explain complex concepts in a few seconds
- They help build trust
- They're easy to consume
- They make information memorable
- They feel like a more human relationship
If you want to ride the new tide of internet content consumption, hiring a video marketing specialist to help you out is the best thing you can do for your business. Millions of people are watching—and you need to be on the other side of the screen.
What not to do in video marketing?
For all its advantages, video marketing can also be tricky to pull off. Here are a few things you should avoid when creating content for your business:
Don't over-edit
The key to creating engaging video content is to keep it natural while still being polished. Too much editing can be distracting and make it hard for viewers to focus on the main message.
Don't rely too heavily on stock footage or overused visuals
Using too much stock footage can make your videos look generic and unoriginal. Instead, try to generate unique and creative content that stands out from the crowd.
Don't forget to promote your videos
Creating great content is just the first step. You need to promote your videos ff you want people to actually see them. Try using social media, paid ads, search engine optimization (SEO), and email marketing to get the word out about your content—that way, you can reach more people and increase your chances of success.
A high-quality video marketer knows this, plus how to drive the best tactics for your specific use case. Hire someone you can work with and trust, and your business will be set up for success.
Why should you hire a social video marketer?
Hiring a social video marketer can benefit your business in a number of ways. Here are some of the most important ones:
Increased brand awareness
Humans are exponentially more likely to retain visual information than written content. In fact, 90% of the information sent to the brain is visual, showing a natural inclination to pay more attention to visuals than text.
By creating and distributing engaging video content, you can increase your brand recognition and create an emotional connection with viewers.
Improved engagement
Social video marketers use creative strategies to engage a target audience, which can lead to more engagement and, eventually, more leads and better conversion rates. It's easy to see why: human brains process visual information 600,000 times faster than written content, so your target audience is more inclined to actually consume video content. As such, they're also more likely to like, comment, engage, and share your videos with their peers.
Increased reach & performance
A professional video marketer will help you promote your videos across multiple social media channels, reaching more people. They'll also help you optimize each video's performance by leveraging data analytics, industry trends, and the latest best practices to make sure every minute of video content you create reaches its maximum potential.
Building a comprehensive content strategy
Most people think "content" is all about blogs. However, video is also an important part of any content strategy. A social video marketer can help you create an integrated approach that leverages both written content and videos. This way, you can reach more people and get a better ROI on your content efforts.
Plus, embedding videos in your website content is also likely to influence your SEO efforts. Because videos add extra context and information, search engine algorithms frequently see them as a quality signal for your website content—so video marketing can also help you drive more traffic to your website.
How much do video marketing experts cost?
Video marketing experts typically charge an average of $30/ hour. The exact rate will depend on their expertise, experience, and the specifics of the project. For example, you may find that video marketers and video editors are two different jobs. Some video marketers don't shoot or edit videos, while others do—which will also influence the final price you pay for video marketing services. As a general rule, you can expect to pay around $800 for a high-quality, three-minute video ad.
While definitely not cheap, the cost of a video marketer can pay off in returned investments and in the valuable time hiring a pro will save you.
How to hire the perfect video marketer
If you've decided a video marketer specialist will help your business, here are some tips to make sure you hire the best one for the job:
1. Decide on your goals & channels
Decide on the specifics of the role you're hiring for, such as:
- How many videos you want to produce
- How long you want each video to be
- Whether you want video animations or live footage
- If you want your video marketer to distribute and promote them
- If you want your video marketer to run ads with your videos as well
- What channels you want to create videos for (TikTok, YouTube, your website, etc.)
Once you have a solid idea of what you're looking for, you can start your recruitment process.
2. Write a job description
Your video marketer job description needs to communicate your expectations clearly. Because "video marketer" can mean a lot of things (and a pretty large skillset,) make sure you specify what skills, experience, and expertise the ideal candidate should have.
Moreover, include details about what you offer. Company information, benefits, job location, salary range, and other details will help you attract the right applicants, making the recruitment process a lot easier.
3. Advertise online
Advertising your open position online is a straightforward way of finding candidates. You can post the job description on platforms like LinkedIn or Indeed (if you're looking for a full-time video marketing expert) or Guru, UpWork, and Fiverr (if you're looking for a freelance or contract video marketing specialist.)
However, the downside here is that you'll have to sift through a lot of applications and profiles. If you're tight on time, you may want to consider one of the other two options below.
4. Ask your network
The next best thing is asking your network for recommendations. There are many advantages to doing this, not the least of which is that you can get a better sense of the candidate.
If your peers have already worked with their recommended candidate, they can also give you more details about their experience and performance. So, instead of walking blindly into a working relationship with someone you don't actually know, you'll start things off on the right foot by working with someone you can trust from the get-go.
5. Work with Mayple
If you want to hire a an expert YouTube channel manager with a proven track record of success, rely on Mayple to help you find the perfect candidate. Contact us today, let's discuss your needs, and we'll match you with the perfect candidate in a matter of days so you can get down to working on all those amazing Youtube video ideas you have for your business.
Questions to ask video marketers when hiring them
Video Marketing Expertise
- What is your experience creating videos for digital marketing purposes?
- What is your experience with video production?
- Do you have experience creating videos for social media platforms?
- Have you ever built an end-to-end digital marketing campaign that had a video at its core?
- Can you describe a video content marketing campaign that drove an excellent return on investment?
- Do you have experience building video marketing strategies? Can you give me an example?
Technical Skills and Measurement
- Do you know how to work with Google Analytics? If yes, how can you use it to create better videos?
- Do you have a method for tracking the efficiency of your video marketing campaigns (e.g., do you connect your activity to customer acquisition with these changes)?
Strategic Thinking and Industry Trends
- In your opinion, how do videos influence marketing efforts?
- Do you think videos can influence search marketing?
- In your opinion, which social media channel will grow more popular over the next year or two?
- If you hadn't chosen video as your marketing channel, what else would it be?
- Have you ever produced videos for growth marketing purposes?
- How do you connect video marketing and the marketing pillars?
- Do you have other content/video marketers in your marketing team?
- Do you prefer working in B2B or B2C marketing?
Your video marketing journey begins now
Video marketing is constantly evolving, with new trends and platforms emerging at breakneck speed. By partnering with these top video marketers, you'll gain a competitive edge and stay ahead of the curve.
Remember, successful video marketing isn't just about creating pretty visuals—it's about storytelling, building connections, and igniting emotions. So, get inspired, learn from the best, and unleash the power of video to transform your marketing efforts this year and beyond.
Bonus tip: Don't be afraid to experiment! The beauty of video marketing lies in its versatility. Note the different styles and formats influencers use and test what resonates with your audience. You want to build a community, so encourage engagement with your videos, respond to comments, and foster a two-way conversation.
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