The US job market has become inundated with talented freelancers, rendering the age-old question of whether to hire in-house or outsource, pretty much irrelevant. Instead, today’s businesses must focus on how to maximize the returns of their outsourcing labors for increased efficiency, productivity and ROI. So, how’s a modern-day business to find and hire the best freelancers to fill their open job positions? Read on to learn more.
The best candidates are less likely to apply
Sad, but true. The fact is, American men and women are shifting towards freelance work. In fact, over 35% of the American workforce was comprised of freelancers in 2018. Many expect this number to jump even higher in 2020 and cross the 50% threshold. Working 9 to 5 is no longer the desired career path and, as such, a job at your place of business may not even be on their radar...
Yet, even though business know that there are over 57 million freelancers available for contract work, they continue to struggle to adopt the outsourcing trend and take advantage of it to the best of their abilities. How are businesses to know which freelancers are top talents, and which lack the talent needed to drive their marketing campaigns’ success?
These and other questions are all natural parts of any shift in business, recruitment and operational practices, and a learning curve is to be expected, especially when technology has a hand at how people make a living, lowering the desire for people to work in “regular day jobs.” You’ll need to think out of the box and get creative, but that’s exactly what you’d expect of any new marketing hire, so it seems only fair.
Managers and recruiters need to know where to look
A few guiding principles should inform every search and hire. First, does the candidate have what it takes to create, manage and optimize successful marketing campaigns? Second, will the candidate be a loyal guardian of the brand, it’s image, mission and content? And third, will the candidate be flexibly available to provide the services your business needs? Once your team knows to follow these principles, they can start the talent search process.
Don’t be fooled: though they may apply less for standard office jobs, the talents you need have far from disappeared; you just need to know where to look. And that means investing time and effort into training your managers and recruiters to think strategically when it comes to hiring freelancers.
These days, the access recruiters have to talents is in the midst of a revolution. One traditional way is to rely on personal recommendations. Other ways include searching through marketplace platforms such as Fiverr and Upwork. Note that a downfall of the modern recruitment process via platforms is that it can be a challenge to discern true talent from the talentless, as well as identifying those prepared for a long-term partnership from amid the many freelancers looking for the odd “gig.”
Fishing for top talents from within a sea of “good enough”
If you’re looking for “good enough” marketers, Fiverr, Upwork, Taskrabbit, and PeoplePerHour will get the job done. But you deserve better. You deserve outstanding talent - and by balancing control, redefining your measurements of success and extending a call for help from people who know where and how to snare the “biggest whales” of the marketing world, you can get all that and more.
Mayple is on a mission to help CMOs manage their high-performing marketing needs and activities. We create exceptional success by enabling access to the best marketing freelancers out there, ones you can trust and partner with for longer than a “gig” or two. Using Mayple, you can track freelancers by more than the odd (and often meaningless) review, but instead by the metrics that matter: conversions, clicks, and results.
What’s more, Mayple empowers and liberates CMOs by bettering their overall performance by using the most talented online marketers out there. This allows CMOs to be more focused on what really matters: building their brand, making it more relevant, building and executing their marketing strategy and enjoying great performance results from all online marketing channels such as Google, Facebook, Linkedin, Twitter, Taboola and Outbrain. Outsourcing the right (i.e. best) talents a-la Mayple Method, is what will truly enable your marketing team to reap maximum results and allow your CMO, and by extension, your entire brand, to shine.
For more information, visit mayple.com.