
Influencer Marketer
Looking for the best person to manage your influencer marketing campaigns? Look no further, find the perfect candidate through Mayple.
DOWNLOAD TEMPLATELooking for the best person to manage your influencer marketing campaigns? Look no further, find the perfect candidate through Mayple.
DOWNLOAD TEMPLATELooking for the best person to manage your influencer marketing campaigns? Look no further, find the perfect candidate through Mayple.
Looking for the best person to manage your influencer marketing campaigns? Look no further, find the perfect candidate through Mayple.
Welcome to Mayple, the NEW Way to Hire Expert Marketing Talent
Influencer marketing has grown to one of the most used and most powerful digital marketing channels out there. The market grew from $1.7 billion in 2016 to $13.8 billion in 2021, and it's expected to grow to $15 billion this year.
Oberlo did a survey where they found that 93% of marketers use influencer marketing. In terms of the ROI, brands can make $5.78 for every $1 they spend on an influencer campaign.
There are also more influencers available to work with because celebrities and macro-influencers are falling out of fashion and micro-influencers are dominating. Almost half (47.3%) of all influencers are micro-influencers and marketers are more interested in working with them than with celebrities.
An influencer campaign doesn't end when the influencer posts that image on social media. Brands have been increasingly using influencer images in their social media advertising. Video ads outperform all other ad types on Facebook and a lot of brands are re-purposing influencer videos and Instagram stories for their ad campaigns.
Another great use for influencer images is on your website. Ecommerce brands use both UGC (user-generated content) as well as influencer content as reviews on product and category pages.
Let's be honest, influencer shots look better than any branded content. When brands post images or videos from social influencers it improves engagement. It also brings more people to your site and helps with lead generation and user acquisition.
The biggest challenge in influencer marketing is finding the right influencers for your brand. That's always been the challenge, ever since man had first used a selfie camera.
It's challenging to find the right influencers because:
Successful influencer marketing campaigns take a lot of work. There are a lot of moving parts - influencer agreements, payment structure, creatives, copy approval, promotion, coordination between a group of influencers to get the best timing for a campaign. It gets more complex the more influencers you work with on each campaign.
Managing relationships with influencers is a full-time job. If you don't invest time and effort into developing a close relationship with each influencer you are going to have a hard time scaling your influencer program.
Influencer marketing involves a lot of social networking, public relations, building relationships, cross-promotion and it usually requires a full-time influencer marketer to manage all of it professionally.
How do you know if your influencer marketer is experienced enough? Well, here are 5 essential skills they should have.
An influencer expert has to know every social media channel like the back of their hand. They have no to know which social media content to post, how to optimize it to get the most impressions and engagement. They should also have a good understanding of how Facebook advertising works to be able to take influencer content and repurpose it as ads on Facebook and Instagram.
You can't manage a large-scale influencer program on a google sheet. You need to use an influencer marketing platform to be able to conduct influencer outreach, find the right influencers or content creators, approve the content, and manage contracts and payouts.
Top apps for influencer marketing include:
An influencer expert is like a social media marketer on steroids. They should be able to take on the job of your social team if they take a sick day. And they should also have a knack for design and be able to work with graphic designers to create the best content for your influencer campaigns.
They may also need to have some video editing chops to be able to work with youtube influencers and create promotional video content whenever it's needed.
An influencer marketer should be analytical and have experience analyzing the data and optimizing campaigns. They should be A/B testing everything and learning which audiences and copy are best for your business. It's similar to a paid social role just with more complexity.
Mayple is the best place to find your next marketer hire.
Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.
We don’t just your brand with an expert digital marketer, we monitor their progress and have regular calls to make sure that you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas to the experts and do everything we can to make sure you meet your ROI goals.
One of the greatest challenges of working with marketing agencies and consultants is that it’s hard to view all the data in one place. This is especially true in the world of influencer marketing.
Sometimes asking for a better dashboard or a site design change is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier for both the brand and for marketing experts to make the right decisions.
Influencer marketing agencies often charge an arm and a leg for influencer marketing and have a ton of other clients they are servicing. At Mayple, you can get an influencer marketer with proven industry experience at a fraction of the cost.
And you also get a dedicated member of the Mayple team to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.
Step 1 - you fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you are looking to achieve.
Step 2 - we match you with an expert influencer marketer.
Step 3 - Mayple’s marketing expert presents their marketing plan for your business.
Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.
Want to hire the top influencer marketer for your business? Get Started Today.
Vetted and backed by AI tracking
Avg. Growth of 380% in 6 months
Monthly subscription
3 min to marketing brief
1/3rd of typical agency costs
Work with Mayple to hire influence marketers that have a proven track record in your industry and are true experts in campaign management, influencer research, and other influencer strategies to maximize your ROI.
You also need someone with marketing experience in other areas of digital marketing - content writing, affiliate marketing, growth marketing, performance marketing, social media management, or marketing automation.
Your influencer marketing specialist needs to have all the skills for the job - data analytics, ability to multi-task, ability to build relationships with influencers, and optimize influencer campaigns.
You can find all of these qualities and more on our platform. Hire influencer managers of a different caliber here at Mayple. Get Started today!
A full-service influencer marketing agency can charge you anywhere from $5,000 to $20,000 for running one marketing campaign and it may or may not include the promotional budget for paying the influencers. Hiring an expert in-house or freelance influencer marketers could cost you $3,000-$5,000, and hiring an expert with Mayple would cost you only $2,260/mo.
Here are some of the things that brands should look for when picking an influencer to work with.
Influencer marketing marketers are responsible for managing a brand's influencer campaigns. They recruit new influencers, manage content creation, manage agreements and payout, and work with brand ambassadors. They also manage communications and coordinate with the rest of the marketing team to get the maximum impact for each influencer marketing campaign.
An effective influencer marketing specialist works with the paid media team and the social media manager to synchronize all influencer activity with the digital marketing strategy and social media strategy of the brand.
Here are some great tips for finding the ideal social influencer for your business.
There is a wide range of influencer marketing strategies that you can utilize. Pick a few that help you meet your marketing goals and continue optimizing and A/B testing as you go.
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One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.
Create your marketing brief.
Meet your perfect marketing team.
Get ongoing monitoring and strategic advice.
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