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Influencer Marketer

Looking for the best person to manage your influencer marketing campaigns? Look no further, find the perfect candidate through Mayple.

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Influencer Marketer
Rakefet Yacoby From
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Updated on 
May 30, 2022
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 min read
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Influencer Marketer

Rakefet Yacoby From

CMO at Mayple.

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Hire the Top Influencer Marketer

Looking for the best person to manage your influencer marketing campaigns? Look no further, find the perfect candidate through Mayple.

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Influencer Marketer

Looking for the best person to manage your influencer marketing campaigns? Look no further, find the perfect candidate through Mayple.

Rakefet Yacoby From
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Updated on 
May 25, 2022
·
 min read
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Hire the Top 5% of Influencer Marketing Experts

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Jamie helped build American Eagle Outfitter's online community to 15M+ followers and was integral in setting up the award winning Live Your Life influencer marketing campaign.

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Kelly created a partnership with BuzzFeed, launched a financial BootCamp for customers, and created viral content using influencers and UGC. The campaign resulted in a +6.5% lift in awareness and a +25% increase in customers' perception of the brand, helping to drive loyalty and sales.

Jay Neyer

Jay executed a comprehensive SEO strategy that increased organic traffic by 98%, increased top 10 keywords by 190% and total keywords by 262%.

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Angel led influencer marketing campaigns for Keen and helped them grow to over 200k+ followers on Instagram and become one of the most loved apparel brand in the world.

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Dhariana grew Remy's Instagram account to 10k+ followers, increased leads from social media (LinkedIn and Instagram) by 120% and increased organic views on Linkedin by 310%.

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Gustavo Morais

Gustavo took Amaz, a Yerba Mate sparkling drink brand, from $0 to $50k sales per month in just a few months by designing and launching their eCommerce website and executive a comprehensive SEO strategy.

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Marija Todorovic

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Katrina Julia

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Kelly Beaudin social media

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Ashna Rana CRO

Ashna was the lead CRO manager for PrettyLitter, a subscription product, where she optimized the marketing funnel and was able to increase the conversion rate 35% test after test. As a result, the company was able to expand to Pinterest Ads, Facebook ads, and affiliate marketing.

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Limor grew our email list by 200% and took our email program from $0 to $6k/month in just a few months using popups + email flows + email marketing automation.

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Table of contents

The power of influencer marketing 

Influencer marketing has grown to one of the most used and most powerful digital marketing channels out there. The market grew from $1.7 billion in 2016 to $13.8 billion in 2021, and it's expected to grow to $15 billion this year.

Oberlo did a survey where they found that 93% of marketers use influencer marketing. In terms of the ROI, brands can make $5.78 for every $1 they spend on an influencer campaign.

There are also more influencers available to work with because celebrities and macro-influencers are falling out of fashion and micro-influencers are dominating. Almost half (47.3%) of all influencers are micro-influencers and marketers are more interested in working with them than with celebrities. 

Influencers supercharge your advertising

An influencer campaign doesn't end when the influencer posts that image on social media. Brands have been increasingly using influencer images in their social media advertising. Video ads outperform all other ad types on Facebook and a lot of brands are re-purposing influencer videos and Instagram stories for their ad campaigns. 

Influencer content adds social proof and increases your conversions

Another great use for influencer images is on your website. Ecommerce brands use both UGC (user-generated content) as well as influencer content as reviews on product and category pages. 

Influencers improve your social media marketing

Let's be honest, influencer shots look better than any branded content. When brands post images or videos from social influencers it improves engagement. It also brings more people to your site and helps with lead generation and user acquisition. 

Why should you hire an influencer marketer?

Influencer discovery is a full-time job

The biggest challenge in influencer marketing is finding the right influencers for your brand. That's always been the challenge, ever since man had first used a selfie camera. 

It's challenging to find the right influencers because: 

  • You have to check the engagement rate - a lot of influencers have fake followers and you need to manually check the number of likes and genuine comments that influencers get for each of their posts. So don't look for someone with thousands of followers, look for someone whose audience matches your target audiences. 
  • It's hard to match the target audience - an influencer may look good, but it's hard to know the type of audience that they get. You have to look at their data, audience demographics, email subscribers, and blog traffic (if they have a blog). If you work with an influencer whose audience doesn't match up your customer persona then you won't get the ROI you're looking for. 
  • There are several types of influencers - you can't work with a nano-influencer and a micro-influencer and expect to get the same results. You have to know the type of influencers you need to work with and finding them is quite a challenge. 
  • There are many social media channels to consider - influencers on each social media platform have different engagement metrics and different types of content that they post. Sometimes one influencer can use several social channels and you really have to do your research and see which audience would yield the best results for the campaign. 

Influencer campaigns are hard to manage & coordinate

Successful influencer marketing campaigns take a lot of work. There are a lot of moving parts - influencer agreements, payment structure, creatives, copy approval, promotion, coordination between a group of influencers to get the best timing for a campaign. It gets more complex the more influencers you work with on each campaign.

It takes time to manage influencer relationships

Managing relationships with influencers is a full-time job. If you don't invest time and effort into developing a close relationship with each influencer you are going to have a hard time scaling your influencer program. 

Influencer marketing involves a lot of social networking, public relations, building relationships, cross-promotion and it usually requires a full-time influencer marketer to manage all of it professionally. 

Every influencer expert needs to have these 5 skills 

How do you know if your influencer marketer is experienced enough? Well, here are 5 essential skills they should have. 

Deep knowledge of every social media platform

An influencer expert has to know every social media channel like the back of their hand. They have no to know which social media content to post, how to optimize it to get the most impressions and engagement. They should also have a good understanding of how Facebook advertising works to be able to take influencer content and repurpose it as ads on Facebook and Instagram. 

Experience working with influencer marketing tools

You can't manage a large-scale influencer program on a google sheet. You need to use an influencer marketing platform to be able to conduct influencer outreach, find the right influencers or content creators, approve the content, and manage contracts and payouts. 

Top apps for influencer marketing include: 

  1. Grin
  2. Klear 
  3. NinjaOutreach
  4. Hypeauditor
  5. Heepsy

Talent for content creation + graphic design

An influencer expert is like a social media marketer on steroids. They should be able to take on the job of your social team if they take a sick day. And they should also have a knack for design and be able to work with graphic designers to create the best content for your influencer campaigns. 

They may also need to have some video editing chops to be able to work with youtube influencers and create promotional video content whenever it's needed.  

Ability to analyze data and optimize campaigns

An influencer marketer should be analytical and have experience analyzing the data and optimizing campaigns. They should be A/B testing everything and learning which audiences and copy are best for your business. It's similar to a paid social role just with more complexity. 

Take all the guesswork out of working with influencers

Mayple is the best place to find your next marketer hire.

Extensive vetting process

Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.

Unbiased monitoring

We don’t just your brand with an expert digital marketer, we monitor their progress and have regular calls to make sure that you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas to the experts and do everything we can to make sure you meet your ROI goals.

Full visibility & transparency

One of the greatest challenges of working with marketing agencies and consultants is that it’s hard to view all the data in one place. This is especially true in the world of influencer marketing.

Sometimes asking for a better dashboard or a site design change is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier for both the brand and for marketing experts to make the right decisions.

A fraction of the cost of a marketing agency

Influencer marketing agencies often charge an arm and a leg for influencer marketing and have a ton of other clients they are servicing. At Mayple, you can get an influencer marketer with proven industry experience at a fraction of the cost.

And you also get a dedicated member of the Mayple team to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.

Mayple makes it easy to find the perfect influencer marketer

Our onboarding process is very simple.

Step 1 - you fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you are looking to achieve.

Step 2 - we match you with an expert influencer marketer.

Step 3 - Mayple’s marketing expert presents their marketing plan for your business.

Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.

Want to hire the top influencer marketer for your business? Get Started Today.

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FAQ

How do I hire an influencer marketer? 

Work with Mayple to hire influence marketers that have a proven track record in your industry and are true experts in campaign management, influencer research, and other influencer strategies to maximize your ROI.

You also need someone with marketing experience in other areas of digital marketing - content writing, affiliate marketing, growth marketing, performance marketing, social media management, or marketing automation. 

Your influencer marketing specialist needs to have all the skills for the job - data analytics, ability to multi-task, ability to build relationships with influencers, and optimize influencer campaigns. 

You can find all of these qualities and more on our platform. Hire influencer managers of a different caliber here at Mayple. Get Started today! 

How much do influencer marketers charge? 

A full-service influencer marketing agency can charge you anywhere from $5,000 to $20,000 for running one marketing campaign and it may or may not include the promotional budget for paying the influencers. Hiring an expert in-house or freelance influencer marketers could cost you $3,000-$5,000, and hiring an expert with Mayple would cost you only $2,260/mo. 

What do brands look for in influencers? 

Here are some of the things that brands should look for when picking an influencer to work with. 

  1. Good engagement - the influencer should have good engagement and a real audience. You shouldn't pick an influencer solely based on their follower count. 
  2. Authentic content - there should be authentic and relevant content for each audience on each social platform. 
  3. Clear brand identity - the social media influencer should have a clear brand identity, they should have a uniform style to their images and a visual identity that makes sense. 
  4. Engagement doesn't depend on ads - you don't want to work with an influencer that gets most of their engagement from advertising. You want to see that they get authentic engagement on their organic content. 
  5. Active on other platforms - the influencer should be active on other social networks. So if they are a TikTok influencer they should also have some sort of presence on Facebook, Instagram, Twitter, or YouTube (if they do videos). This isn't required but it's usually a good indicator of the quality of the influencer. 
  6. Organically spoken about the brand or other brands in the industry - ideally, the influencer should already be organically mentioning your brand or a similar brand in the industry. They should already have an interest in your niche before you even approach them. 

What does an influencer marketer do? 

Influencer marketing marketers are responsible for managing a brand's influencer campaigns. They recruit new influencers, manage content creation, manage agreements and payout, and work with brand ambassadors. They also manage communications and coordinate with the rest of the marketing team to get the maximum impact for each influencer marketing campaign. 

An effective influencer marketing specialist works with the paid media team and the social media manager to synchronize all influencer activity with the digital marketing strategy and social media strategy of the brand.

How to find the perfect social media influencers

Here are some great tips for finding the ideal social influencer for your business.

  1. Look within your own followers - look at your own audience and see if any of them happen to be an influencer on Instagram or any other social media channel. You can find a lot of potential influencers this way, regular people that already have a following and a great engagement rate. 
  2. Look at influencers that other brands use in your industry - you can do that by visiting the other brands' social pages or by looking at their social proof on their site. 
  3. Find influencers that share your eaudience - there is a feature on certain social media platforms that displays the type of influencers that your audience follows. 
  4. Look at brands that an influencer has worked for - look through the influencers that you respect (they could be completely out of your reach and have millions of followers) and see what brands they've collaborated in the past. Then look at the type of influencers those brands use. 
  5. Use an influencer marketing platform - use a platform for influencer research to help you find the best influencers for your business. 
  6. Work with influencer agencies - this could be regular marketing agencies that offer influencer marketing services or a dedicated influencer agency. They usually have a community of influencers on a variety of platforms and they could help you set up influencer partnerships very easily. You could also use a marketing consultant in-house or on a freelance basis to manage your campaigns.
  7. Use hashtags - you can easily find Instagram influencers by searching for relevant hashtags in your niche. The top images of any hashtag search usually have a few posts from influencers. 
  8. Top influencer lists - Google "top + INDUSTRY + influencer" and check out some of the influencers on those lists. You might not find a lot of micro-influencers on the list but they could give you inspiration for what kind of people to look for. 
  9. Work with Mayple - you can find and hire the top influencer marketers in the world through Mayple. We have over 600+ marketing experts that are vetted by us and perfectly matched to your business. 

There is a wide range of influencer marketing strategies that you can utilize. Pick a few that help you meet your marketing goals and continue optimizing and A/B testing as you go. 

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