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Top 10 Influencer Marketers to Hire for Viral Success in 2024

Gain your target audience's trust with an influencer marketing strategy designed for your business.

Dyllan Hopewell
By Dyllan Hopewell
Janet Barben editor profile photo
Edited by Janet Barben

Published March 6, 2024.

a woman sitting in front of a laptop computer

While conventional digital marketing techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing aim to reach consumers directly, influencer marketing takes a more indirect yet often more impactful route. By partnering with influencers who have cultivated a loyal following and established credibility within their niche, brands can tap into the power of authentic endorsements and word-of-mouth marketing.

Our picks for the top influencer marketers in 2024

1. Daniel J. - Best overall

2. Sally M. - Best for lead generation through influencers in B2B

3. Howard S. - Best for influencer marketing in eCommerce spaces

4. Yuri P. - Best for brand identity matched to influencers

5. Derek V. - Best for social media influencers and SEO success

6. Alesandro P. - Best for funnel conversions through tailored influencer campaigns

7. Simon F. - Best for audience captivation through influencers

8. Sandra S. - Best for influencer marketing in public relations and communities

9. David D. - Best for client success through influencers in biotech and cybersecurity

10. Michael K. - Best for influencer marketing in the automotive industry



What is influencer marketing?

Traditional digital marketing methods broadcast brand messages to a broad audience. In contrast, influencer marketing relies on the influencer's ability to create compelling, relatable content that resonates with their specific target audience. This personal connection and trust built between influencers and their followers can lead to higher engagement, increased brand awareness, and, ultimately, more effective marketing outcomes.

Moreover, influencer marketing campaigns can take various forms, from sponsored posts and product reviews to brand ambassadorships and event collaborations. This versatility allows brands to tailor their influencer marketing strategies to align with their specific goals, whether driving sales, enhancing brand reputation, or fostering community engagement.

Best overall

1


Exceptional
10
Daniel Johnson

Daniel J.

Expert influencer marketing consultant

Experience

8+ years


Country

UK


Industry focus

Gaming | Professional services | Finance | Education | Technology

Daniel aids startups in attaining their ambitious objectives by employing growth marketing strategies rooted in data-driven, first-principles methodologies.

  • Influencer marketing
  • Social ads
  • Search ads
  • Marketing strategy
  • Taboola
  • Google Shopping

Possessing considerable expertise in collaborating with some of the globe's swiftest-growing startups and corporations, Daniel discerns effective tactics for success in influencer marketing.

Best for lead generation through influencers in B2B

2


Outstanding
9.9
a woman wearing glasses and a black shirt

Sally M.

Influencer marketing consultant

Experience

8+ years


Country

UK


Industry focus

Beauty | Baby | Art & entertainment | Food & drink | Home & garden

Sally boasts extensive proficiency in managing Facebook ads and Google ads for a diverse array of eCommerce enterprises, as well as excelling in lead generation within the B2B sector.

  • Instagram Ads
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Influencer marketing

Sally's affinity for utilizing data to identify and address performance challenges is matched only by her fervor for crafting compelling copy and creative content to optimize outcomes. With an unwavering commitment to meeting targets, she thrives on delivering tangible results.

Best for influencer marketing in eCommerce spaces

3


Outstanding
9.8
Howard Standring

Howard S.

Freelance influencer marketer

Experience

16+ years


Country

UK


Industry focus

Health & wellness | Beauty | Pets | Sports, outdoors & fitness

Howard's extensive tenure in online marketing spans back to 2008, during which he has served as a full-time media buyer and marketing consultant for six years.

  • Influencer marketing
  • Tracking implementation
  • Social ads
  • Google Ads
  • Bing Ads

With a focus on eCommerce, he excels in leveraging paid advertising channels such as Facebook, Instagram, Google, YouTube, Bing, Pinterest, Snap, and TikTok to acquire new customers profitably.

Additionally, Howard possesses adeptness in influencer marketing strategies, further enhancing his ability to drive results for brands in the digital sphere.

Best for brand identity matched to influencers

4


Outstanding
9.7
Yuri Podolsky

Yuri P.

Influencer marketing and ads pro

Experience

7+ years


Country

Brazil


Industry focus

Health & wellness | Professional services | Finance | Food & drink | Education

Yuri's expertise extends beyond traditional digital marketing and eCommerce strategies to encompass influencer marketing.

  • Social ads
  • Marketing strategy
  • Outbrain
  • Influencer marketing
  • Branding
  • Growth marketing

With a strategic focus, Yuri leverages influencers to amplify brand reach and engagement, further enhancing the effectiveness of marketing campaigns. This multifaceted approach reflects Yuri's commitment to delivering comprehensive solutions that drive results and exceed client expectations.

Best for social media influencers and SEO success

5


Outstanding
9.6
a close up of a person with a beard

Derek V.

Transformative influencer marketing consultant

Experience

8+ years


Country

USA


Industry focus

Professional services | Health & wellness | Beauty | Technology | Baby | Real estate

Derek is a seasoned digital marketer renowned for his expertise in performance-based SEO, where success is assured or payment isn't required. With proficiency in Google and Facebook platforms, he crafts tailored strategies to maximize client outcomes.

  • SEO
  • Google Ads
  • Google Shopping
  • Influencer marketing
  • Instagram Ads
  • Facebook Ads

In addition to his mastery in SEO and digital marketing, Derek excels in influencer marketing, harnessing the power of social media influencers to amplify brand visibility and engagement.

Offering complimentary consultations and audits, Derek is dedicated to delivering tangible results and exceeding client expectations.

Best for funnel conversions through tailored influencer campaigns

6


Outstanding
9.5
a man sitting at a desk in an office

Alesandro P.

Professional influencer marketing guru

Experience

10+ years


Country

UK


Industry focus

Art & entertainment | Sports, outdoors & fitness | Home & garden | Style & fashion

Alesandro is a seasoned entrepreneur and marketer, specializing in PPC (Pay-Per-Click) and CRO (Conversion Rate Optimization). Over the past decade, he has immersed himself in eCommerce and online marketing, successfully scaling companies from inception to seven-figure revenue levels.

  • Influencer marketing
  • Google Shopping
  • Social ads
  • Search ads
  • Marketing strategy
  • SMS marketing

Notably, Alesandro recently spearheaded the development of a comprehensive business strategy for an eCommerce venture, leveraging funnels and paid traffic to surpass their funding goals. This endeavor culminated in a remarkable achievement, with the project raising over 15 million dollars on Kickstarter.

Alesandro's expertise extends to influencer marketing, where he harnesses the power of social media influencers to further enhance brand visibility and drive conversions.

Best for audience captivation through influencers

7


Outstanding
9.4
Simon Freeman

Simon F.

Influencer outreach profesisonal

Experience

15+ years


Country

UK


Industry focus

Health & wellness | Travel | Food & drink | Baby | Education

Simon, a seasoned digital marketing expert with over 15 years of experience, is ready to elevate your brand's online presence. He has a passion for crafting captivating influencer campaigns and ensures your brand stands out and captivates your audience.

  • Social ads
  • Search ads
  • Influencer marketing
  • Google Shopping

Simon's approach is personalized; he works closely with you or your team, and with influencers to gain a deep understanding of your brand, products, and most importantly, your customers. With Simon's guidance, your brand is poised to shine brightly in the digital landscape.

Best for influencer marketing in public relations and communities

8


Outstanding
9.3
a woman with long dark hair wearing a white shirt

Sandra S.

Innovative freelance influencer marketer

Experience

8+ years


Country

Canada


Industry focus

Style & fashion | Technology | Art & entertainment | Finance | Beauty

Sandra is dedicated to empowering businesses to thrive and excel through strategic digital marketing initiatives executed with creativity and integrity.

  • Growth hacking
  • Public relations
  • Community management
  • Social and search ads
  • Content and copywriting
  • Influencer marketing
  • SMM
  • Marketing strategy

With a successful track record as the owner of a 7-figure eCommerce business and multiple ventures, Sandra comprehends the challenges faced by business owners on their growth journey.

She excels in leveraging influencer marketing strategies to amplify brand reach and engagement, further enhancing her ability to drive sustainable growth for her clients day after day.

Best for client success through influencers in biotech and cybersecurity

9


Outstanding
9.2
David Dubrino

David D.

Engagement-focused influencer marketer

Experience

8+ years


Country

USA


Industry focus

Health & wellness | Art & entartainment| Technology | Finance

David is a results-driven digital marketer with years of experience managing six-figure ad spends per month across various sectors, including software, biotech, cybersecurity, and legal lead generation.

  • Google Ads
  • Instagram ads
  • Social ads

Renowned for consistently delivering high ROI for his clients, David also possesses adeptness in influencer marketing strategies. Leveraging influencers to amplify brand reach and engagement, David further enhances his ability to drive success in digital marketing campaigns.

His proactive approach and comprehensive skill set underscore his commitment to delivering tangible results and maximizing client success.

Best for influencer marketing in the automotive industry

10


Outstanding
9.1
a man in a blue shirt is smiling

Michael K.

Influencer outreach and marketing

Experience

12+ years


Country

USA


Industry focus

Automotive

Michael, an experienced digital marketer specializing in influencer marketing, boasts over 12 years of industry expertise, underpinned by a robust analytics background.

With a demonstrated track record, he excels in driving efficient growth through innovative and creative solutions.

  • Search ads
  • Social ads
  • Influencer marketing
  • Branding
  • Google Shopping
  • Apple Search Ads

Michael's proficiency extends to full-cycle campaign management, encompassing meticulous planning, seamless implementation, ongoing optimization, and comprehensive post-mortem analysis.

Continuously staying abreast of industry trends, Michael is committed to iterating strategies for enhanced results, ensuring that his clients remain ahead of the curve in the dynamic landscape of digital marketing.



The power of influencer marketing 

Influencer marketing has become one of the most used and powerful digital marketing channels out there. The market grew from $1.7 billion in 2016 to $13.8 billion in 2021, expected to grow to $15 billion this year.

Oberlo did a survey where they found that 93% of marketers use influencer marketing. In terms of ROI, brands can make $5.78 for every $1 they spend on an influencer campaign.

There are also more influencers to work with because celebrities and macro-influencers are falling out of fashion, and micro-influencers dominate. Almost half (47.3%) of all influencers are micro-influencers, and marketers are more interested in working with them than celebrities. 

Influencers supercharge your advertising

An influencer campaign doesn't end when the influencer posts that image on social media. Brands have been increasingly using influencer images in their social media advertising. Video ads outperform all other ad types on Facebook, and many brands are re-purposing influencer videos and Instagram stories for their ad campaigns. 

Influencer content adds social proof and increases your conversions

Another great use for influencer images is on your website. eCommerce brands use both UGC (user-generated content) and influencer content as reviews on product and category pages. 

Influencers improve your social media marketing

Let's be honest: influencer shots look better than any branded content. When brands post images or videos from social influencers, it improves engagement. It also brings more people to your site and helps with lead generation and user acquisition. 

Why should you hire an influencer marketer?

Influencer discovery is a full-time job

The biggest challenge in influencer marketing is finding the right influencers for your brand. That's always been the challenge ever since man first used a selfie camera. 

It's challenging to find the right influencers because: 

  • You have to check the engagement rate: a lot of influencers have fake followers, and you need to manually check the number of likes and genuine comments that influencers get for each of their posts. So don't look for someone with thousands of followers; look for someone whose audience matches your target audience. 
  • It's hard to match the target audience: an influencer may look good, but it's hard to know the type of audience that they get. You have to look at their data, audience demographics, email subscribers, and blog traffic (if they have a blog). If you work with an influencer whose audience doesn't match your customer persona, you won't get the ROI you want. 
  • There are several types of influencers: you can't work with a nano-influencer and a micro-influencer and expect to get the same results. You have to know the type of influencers you need to work with, and finding them is quite a challenge. 
  • There are many social media channels to consider: influencers on each social media platform have different engagement metrics and different types of content they post. Sometimes, one influencer can use several social channels, and you have to research and see which audience would yield the best results for the campaign. 

Influencer campaigns are hard to manage & coordinate

Successful influencer marketing campaigns take a lot of work. There are a lot of moving parts - influencer agreements, payment structure, creatives, copy approval, promotion, and coordination between a group of influencers to get the best timing for a campaign. It gets more complex the more influencers you work with on each campaign.

It takes time to manage influencer relationships

Managing relationships with influencers is a full-time job. If you don't invest time and effort into developing a close relationship with each influencer, you are going to have a hard time scaling your influencer program. 

Influencer marketing involves a lot of social networking, public relations, building relationships, and cross-promotion, and it usually requires a full-time influencer marketer to manage all of it professionally. 

Every influencer expert needs to have these skills 

How do you know if your influencer marketer is experienced enough? Here are 5 essential skills they should have:

Deep knowledge of every social media platform

An influencer expert has to know every social media channel like the back of their hand. They have to know which social media content to post or how to optimize it to get the most impressions and engagement. They should also have a good understanding of how Facebook advertising works to be able to take influencer content and repurpose it as ads on Facebook and Instagram. 

Experience working with influencer marketing tools

You can't manage a large-scale influencer program on a Google sheet. You need to use an influencer marketing platform to conduct influencer outreach, find the right influencers or content creators, approve the content, and manage contracts and payouts. 

Top apps for influencer marketing include: 

Talent for content creation and graphic design

An influencer expert is like a social media marketer on steroids. They should be able to take on the job of your social team if they take a sick day. They should also have a knack for design and be able to work with graphic designers to create the best content for your influencer campaigns. 

They may also need to have some video editing chops to work with youtube influencers and create promotional video content whenever needed.

Ability to analyze data and optimize campaigns

An influencer marketer should be analytical and have experience analyzing the data and optimizing campaigns. They should be A/B testing everything and learning which audiences and copy are best for your business. It's similar to a paid social role, just with more complexity.

Take all the guesswork out of working with influencers

Mayple is the best place to find your next marketer hire.

Extensive vetting process

Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.

Unbiased monitoring

We don’t just match your brand with an expert digital marketer; we monitor their progress and have regular calls to ensure you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas to the experts, and do everything we can to make sure you meet your ROI goals.

Full visibility & transparency

One of the greatest challenges of working with marketing agencies and consultants is that it’s hard to view all the data in one place. This is especially true in the world of influencer marketing.

Sometimes, asking for a better dashboard or a site design change is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place, making it easier for the brand and marketing experts to make the right decisions.

A fraction of the cost of a marketing agency

Influencer marketing agencies often charge an arm and a leg for influencer marketing and have many other clients they are servicing. At Mayple, you can get an influencer marketer with proven industry experience at a fraction of the cost.

And you also get a dedicated member of the Mayple team to monitor your project and ensure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.

Mayple makes it easy to find the perfect influencer marketer

Our onboarding process is very simple.

Step 1: You fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done, and what you want to achieve.

Step 2: We match you with an expert influencer marketer.

Step 3: Mayple’s marketing expert presents their marketing plan for your business.

Step 4: Once you approve the plan, we get to work. Sit back and watch the magic happen.

Want to hire the top influencer marketer for your business? Get Started Today.