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Top 10 Pinterest Marketers to Help You Stand Out in 2024

Get more attention from your target audience with Pinterest marketing.

Ben Kazinik
By Ben Kazinik
Octavia Drexler
Edited by Octavia Drexler

Published April 10, 2024.

a couple of women sitting at a table with notebooks

Feeling lost in the sea of pins? With over 400 million monthly active users, Pinterest is a powerful platform for reaching new audiences and driving traffic to your website. But with so much content vying for attention, how can you make your pins stand out?

The answer lies in partnering with one of the top Pinterest marketers in 2024. These experts understand the platform's nuances and know how to create compelling visuals, write effective descriptions, and utilize strategic keywords to get their content seen. This way, you can transform your Pinterest presence and achieve your marketing goals.

Our top picks of the best Pinterest marketers to hire

1. Isabella W. - Best overall

2. Aggie M. - Best for implementing Pinterest campaigns from scratch

3. Angela J. - Best for optimizing Pinterest accounts

4. Tierra M. - Best for creating Pinterest content

5. Martina L. - Best for establishing brands on Pinterest

6. Sonia B. - Best for eCommerce brands

7. Carissa S. - Best for startups

8. Ashley P. - Best for fashion and apparel brands

9. Jake M. - Best for customer acquisition on Pinterest

10. Tomasz S. - Best for managing big Pinterest marketing budgets



What is a Pinterest marketer?

A Pinterest marketer is a social media specialist who focuses specifically on the Pinterest platform. They help businesses and individuals achieve their marketing goals on Pinterest through various strategies. Their core responsibilities include content creation, profile optimization, campaign management, and analytics and tracking.

In essence, a Pinterest marketer acts as a bridge between a brand and its target audience on the Pinterest platform. Their goal is to leverage the platform's visual discovery power to increase brand awareness, drive traffic, and ultimately achieve the client's marketing objectives.

Best overall

1


Outstanding
9.9
Isabella W.

Isabella W.

Holistic Pinterest marketer

Experience

6+ years


Country

United Kingdom


Industry focus

Baby | Beauty | Electronics | Education | Finance | Health & wellness | Home & garden | Real estate | Sports, outdoors & fitness | Style & fashion | Travel | Food & drink | Art & entertainment | Professional services | Technology

Isabella is a Meta (Facebook), TikTok, and Pinterest digital ads specialist who is passionate about building and implementing campaign strategies that drive engagement, leads, and sales. She has over six years of experience working with major clients across the service, eCommerce, B2C, and B2B industries.

  • Pinterest Ads
  • Content
  • Facebooks Ads
  • TikTok Ads

Isabella is more than just a manager. She's a seasoned marketing pro with 6+ years across platforms like Facebook, TikTok, and, of course, Pinterest. This translates into data-driven strategies for your specific goals, whether it's boosting brand awareness or targeting a niche audience. Even in crowded spaces, she's helped brands like Lamington Socks navigate entry challenges. Isabella goes beyond managing your profile to deeply understanding your business and uses Pinterest strategically to propel you forward.

Best for implementing Pinterest campaigns from scratch

2


Outstanding
9.8
Aggie M.

Aggie M.

Pinterest marketing expert

Experience

10+ years


Country

United Kingdom


Industry focus

Art & entertainment | Baby | Beauty | Food & drink | Home & garden

Aggie has over 10 years of experience in sales and marketing. She's worked with eCommerce brands across different niches, including homewares, baby products, toys, gifting, and subscriptions.

  • Pinterest Ads
  • Facebook Ads
  • TikTok Ads
  • Instagram Ads

With over 10 years of marketing experience, Aggie crafts data-driven Pinterest strategies that get results (think 5X monthly return for clients!). She can even revamp your existing social media ads (Facebook, Instagram) to include a winning Pinterest strategy, maximizing your reach and exceeding expectations. Her collaborative approach ensures your brand voice shines through, while her proactive management keeps your campaigns optimized for a changing market. Let Aggie navigate the complexities of Pinterest marketing so you can focus on growth.

Best for optimizing Pinterest accounts

3


Outstanding
9.8
Angela J.

Angela J.

Pinterest account manager

Experience

10+ years


Country

United States


Industry focus

Art & entertainment | Beauty | Finance | Food & drink | Health & wellness | Electronics | Home & garden | Professional services | Pets | Sports, outdoors & fitness | Style & fashion | Technology | Travel

Angela's primary focus is on optimization and KPIs. She's able to fully integrate her vast experiences with both B2C and B2B campaigns to outperform clients' expectations.

  • Pinterest Ads
  • Facebook Ads
  • LinkedIn Ads
  • Instagram Ads
  • TikTok Ads
  • Copywriting
  • Tracking implementation
  • Growth hacking

Angela's a data-driven whiz who optimizes Pinterest accounts for maximum impact. She's got a proven track record of boosting key metrics like ROAS (think 10% increase!), clicks (up 539%!), and lowering costs (12% less CPA!). Angela goes beyond Pinterest too, with success stories on platforms like Facebook and Instagram.

Best for creating Pinterest content

4


Outstanding
9.7
Tierra M

Tierra M.

Pinterest content creator

Experience

10+ years


Country

United States


Industry focus

Art & entertainment

Tierra is a social media management expert with digital content production and editing experience. She uses social media to identify top trending stories and take digital storytelling to the next level.

  • Pinterest
  • Social media management
  • Community management
  • Branding
  • Content
  • Video

Tierra weaves magic with written content, stunning images, and captivating videos. Her sharp eye for trends and storytelling skills turn Pinterest boards into brand magnets—she's even doubled watch time on platforms like YouTube and grown engagement for major brands. Tierra crafts impressive visuals that capture your brand's essence and spark audience interest.

Best for establishing brands on Pinterest

5


Outstanding
9.7
Martina L.

Martina L.

Branding and Pinterest expert

Experience

10+ years


Country

United States


Industry focus

Art & entertainment | Education | NPOs & government | Professional services | Social & community | Technology | Gaming

Martina is a creative digital marketer who combines data-driven decision-making with creative thinking, strong communication skills, adaptability, collaboration, and a commitment to ongoing learning to guide clients to the best possible outcomes.

  • Pinterest
  • Branding
  • Design
  • Content
  • Web design
  • Email marketing
  • CRM implementation

Martina's a branding whiz who builds Pinterest empires. She blends data with creativity to craft unique brand stories on Pinterest. Think 350% increase in social engagement and 75% more email subscribers! Martina helps businesses stand out and get noticed, driving sales and establishing a strong presence.

Best for eCommerce brands

6


Outstanding
9.7
Sonia B.

Sonia B.

eCommerce and Pinterest specialist

Experience

10+ years


Country

Canada


Industry focus

Beauty | Home & garden | Style & fashion | Travel | Food & drink

Sonia is a Facebook and Google-certified paid media and SEO expert with 10+ years of experience working with brands and agencies in the eCommerce industry.

  • Pinterest Ads
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Instagram Ads
  • Bing Ads
  • YouTube Ads
  • TikTok Ads
  • Snapchat Ads
  • SEO
  • Tracking implementation

Sonia's your secret weapon for eCommerce domination on Pinterest and beyond. This certified pro has over 10 years of experience driving results for online stores. She's a master of paid media magic, helping brands like Stakora weather storms (iOS 14.5, anyone?) and La Maison du Savon de Marseille reach new heights.

Sonia's not just about the clicks, though. She helped Rachel (sustainable fashion) and Maison Jacynthe (skincare & makeup) expand their reach and boost ROAS. Sonia gets you results that last.

Best for startups

7


Outstanding
9.6
Carissa S.

Carissa S.

Startup and Pinterest professional

Experience

12+ years


Country

United States


Industry focus

Baby | Beauty | Education | Finance | Health & wellness | NPOs & government | Professional services | Sports, outdoors & fitness | Style & fashion | Technology | Travel

Carissa is a growth marketing professional with expertise in social media advertising for high-growth, series-funded startups. She specializes in campaign management, creative strategy, influencer relations, and marketing analytics. She's driven over $100M in revenue for my clients across Pinterest, Facebook, Instagram, LinkedIn, Snapchat, and TikTok.

  • Pinterest Ads
  • Facebook Ads
  • Instagram Ads
  • Snapchat Ads
  • TikTok Ads
  • LinkedIn Ads
  • Copywriting
  • Influencer marketing
  • Growth hacking

This social media whiz has driven over $100M in revenue for startups across platforms. Carissa's a master of creative campaigns and data analysis, slashing costs and boosting clicks (think 4x CTR).

Carissa helped Anya (postpartum solutions) crush agency benchmarks and Glowforge (consumer tech) skyrocket sales by 54%. She tackles challenges like high CPMs and limited testing, making her perfect for budget-conscious startups.

Best for fashion and apparel brands

8


Outstanding
9.6
Ashley P.

Ashley P.

Fashion and Pinterest expert

Experience

9+ years


Country

United States


Industry focus

Style & fashion

Ashley is a results-driven digital advertiser with expertise in social media strategy and community management. From start-up companies to household names, she's been driving sales and revenue primarily for fashion and apparel brands.

  • Pinterest Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Snapchat Ads
  • Social media management
  • Community management
  • Copywriting
  • Design

Ashley's a fashion marketing guru who turns Pinterest into a sales machine for apparel brands. This social media whiz has a knack for driving sales with creative campaigns (think Olivela's $100k raised in a flash). She overcame challenges like tight budgets and niche audiences for ENO and Olivela, proving she can handle anything the fashion world throws her way.

Best for customer acquisitions on Pinterest

9


Outstanding
9.5
Jake M profile pic

Jake M.

Customer acquisition specialist

Experience

7+ years


Country

United States


Industry focus

Health & wellness | Style & fashion | Technology | Professional services | Home & garden | Finance

Jake is a resident growth and digital marketing expert. He focuses on lead generation and eCommerce strategy and execution through Pinterest Ads, Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, SEO, funnel conversion rate optimization, digital analytics, and more.

  • Pinterest Ads
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Bing Ads
  • YouTube Ads
  • Instagram Ads
  • TikTok Ads
  • Tracking implementation

Jake's a customer acquisition maestro who turns Pinterest into a lead magnet. This growth marketing pro with7+ years of experience in startups has a knack for finding new customers across platforms. He recently expanded a brand's reach with YouTube, TikTok, Pinterest & Snapchat, boosting ROAS and conversions.

Best for managing big Pinterest marketing budgets

10


Outstanding
9.5
Tomasz S

Tomasz S.

Freelance Pinterest marketer

Experience

15+ years


Country

United Kingdom


Industry focus

Health & wellness | Automotive | Pets | Food & drink | Technology | Baby

Tomasz is a professional media buyer with Pinterest Ads, Facebook Ads, Google Ads, and Snapchat Ads experience. He's worked with multi-million dollar budgets, on average spending between 1 and 1.5 million USD per month.

  • Pinterest Ads
  • Facebook Ads
  • Instagram Ads
  • Snapchat Ads
  • Tracking implementation

Tomasz is your million-dollar Pinterest magician. This media buying maestro manages massive budgets (think $1M+ for PetLab Co.), maximizing ROI and driving sales across industries. He's a master of campaign planning, creativity, and optimization, ensuring every penny gets results.



What does a Pinterest marketer do?

A Pinterest marketer has a broad range of roles in creating, managing, and promoting a brand's account on Pinterest. Pinterest specialists are responsible for setting up a Pinterest page that encapsulates the brand's ethos, values, and aesthetics while fostering a sense of community among its followers and helping the overall marketing plan.

What's more, Pinterest marketers are adept at social media advertising and analytics, employing a well-thought-out marketing strategy with the ultimate goal of boosting awareness and reach.

In short, Pinterest marketing can include:

  • Setting up a Pinterest account that accurately reflects a brand’s mission and values.
  • Analyzing a brand's target market to craft relevant content.
  • Creating and curating high-quality visuals for pins and boards.
  • Distributing content (including blog posts) across multiple social media platforms (Facebook, Instagram etc.) to increase Pinterest account visibility.
  • Engaging with followers by responding to comments and messages.
  • Monitoring audience engagement and Pinterest analytics to optimize results.
  • Implementing growth strategies to boost website traffic and sales from Pinterest referrals.
  • Creating and managing Pinterest Ads campaigns for to boost visibility and marketing reach.

Why hire a Pinterest marketer?

If you want to make the most out of your presence on the platform, hiring a Pinterest marketer is the best way to leverage its full potential. A Pinterest marketer can:

  • Provide key insight into Pinterest social media marketing best practices, allowing you to tap into key audiences, inspiring them, and driving them to make purchases with the help of compelling content.
  • Create a cohesive brand image through custom posts, pin-worthy designs, and interest-attracting boards.
  • Create content calendars, streamline your posting schedule, and develop successful ad campaigns, ensuring that your pins are seen by the right audience segments that match your brand.
  • Understand how to use tools like Tailwind Queue or Ahalogy to optimize posts for maximum engagement, which, in turn, will help draw your ideal clients to your profile.

Ultimately, through their unique ability to strategize, analyze data, and tap into your target, Pinterest marketers can help you reach potential customers, convert them, and broaden your customer base. 

What to look for in a Pinterest expert

When you’re looking for the perfect Pinterest expert, there are certain skills and qualifications you should look for in a candidate.

Advanced Pinterest experience

Pinterest-centric experience is essential for this position. Your Pinterest marketer should have experience creating content, managing brand accounts, and seeing advertising campaigns through—and have the data to back it up. You want someone who will bring results, so make sure you ask them to demonstrate that they've done so in the past.

As with all social media, the Pinterest ecosystem is a fast-changing one. Your new hire should have a deep understanding of the current trends in their field and analytics tools to measure performance. 

Basic graphic design skills

A good Pinterest marketer should have basic graphic design skills to create visually appealing pins. This includes working with text, choosing colors, and incorporating images or videos into the design.

Understanding SEO best practices

A Pinterest expert should understand how to optimize pins for search engine visibility. Additionally, they should know how to use keywords in descriptions and titles and incorporate links into their pins to make them easily discoverable by your target audience to create ongoing engagement and brand loyalty.

Experience with advertising

If you want to advertise on Pinterest, ensure your candidate has experience setting up and managing campaigns that generate results. Make sure you go into detail about their past achievements to ensure they can deliver on your goals.

Finding a great Pinterest expert can take effort, but it’s worth it in the long run. With the right candidate in your corner, you can unlock new opportunities to reach customers and amplify your brand’s presence on Pinterest.

How much does a Pinterest freelancer cost?

As with every professional, Pinterest experts' rates are determined by several factors, including their level of expertise and availability. As a rule of thumb, hiring a Pinterest account manager and marketing specialist could cost you around $15/hour on average, but that rate can be a lot higher when working with a seasoned professional in your niche.

For example, a Pinterest pro with marketing strategist skills will charge more, especially if they have a proven track record of helping digital marketing teams achieve their goals. 

How to hire the perfect Pinterest expert

Hiring the perfect Pinterest expert can seem daunting, but with the right approach, you can find exactly what you’re looking for.

Step 1: Decide on your goals

Before you kickstart the recruitment process, it's essential to map out your Pinterest marketing goals. For example, will you need a Pinterest expert to handle organic pinning, ads, or eCommerce integration? Knowing this will allow you to zero in on specific skills in your candidates' qualifications and make your search much easier and faster.

Step 2: Write a job description

Once you know what you’re looking for, create a job listing that clearly defines your ideal candidate's qualifications and outlines the position's responsibilities. A well-crafted ad will help narrow down the applicant pool, making it easier for you to find the right person to join your team and enhance your Pinterest marketing efforts.

Step 3: Advertise online

There's no better place to find a social media marketing expert than online. Wherever your target market is most likely to be, post the job description there. Share it on social media, job boards, and freelance websites to get the word out that you’re hiring.

Step 4: Reach out to your network

Leverage your network to help spread the word that you’re looking for a Pinterest expert. Ask people you know if they can recommend anyone for the job, and see if they can recommend a Pinterest social media marketing expert they've already worked with. 

Step 5: Hire with Mayple

Mayple takes the guesswork out of the recruitment process and helps you connect with a qualified professional to meet your needs and requirements. Our talented headhunters and broad network allows us to evaluate a host of skilled Pinterest experts from around the globe and match you with the one that will meet your needs. 

These steps give you the blueprint for the hiring process. With just a little effort, and some tweaking to your custom parameters, you can hire someone who can take your brand’s presence on Pinterest to new heights!



Questions to ask your Pinterest manager

When interviewing potential Pinterest experts, it's important to ask the right questions to help you assess their experience and skills to make an informed decision when hiring.

Experience and skills

  • What experience do you have managing Pinterest accounts?
  • Do you have experience working in our niche (e.g., lifestyle blog, mommy blog, fashion blog, business coaches blogs, etc.)?
  • Have you experience in promoting blog content on Pinterest or other visual search engines?
  • Is your experience focused on B2C or B2B audiences?
  • Can you give us an example of a campaign you ran that helped your clients reach their business goals?
  • Do you have experience building Awareness and Consideration Campaigns on Pinterest?
  • Do you have experience working directly with business owners?

Strategy and optimization

  • Can you explain your process for creating and optimizing pins?
  • How will you measure success when working on our account?
  • What strategies do you use to improve visibility and engagement on Pinterest?
  • Do you have experience setting up and running Pinterest advertising campaigns?
  • How do you use different tools to draw audience insights for your Pinterest marketing efforts?
  • How do you write an engaging Pinterest board description?
  • How do you stay up to date on the latest trends and tools in the industry?
  • How does social media marketing integrate with other digital marketing efforts?
  • What are your favorite marketing tools for Pinterest?
  • Do you have experience working with influencers or brand ambassadors?
  • How will you collaborate with our other marketing teams to ensure continuity across platforms?
  • What are your favorite techniques for engaging potential customers on Pinterest?
  • How do you know how to target the ideal customer on Pinterest?

Unlock Pinterest growth by hiring a top marketer today

In today's competitive online environment, it can be challenging to navigate the Pinterest landscape. But you don't have to go it alone. By partnering with one of the top Pinterest marketing agencies and marketers on this list, you can unlock the platform's true potential for your business.

These experts possess a wealth of experience and proven strategies specifically designed to achieve your goals, whether it's boosting brand awareness, driving website traffic, or increasing sales.

So, take the first step towards Pinterest success today—reach out to one of these talented marketers and watch your business flourish on the world's leading visual discovery platform.



FAQs

What does a Pinterest marketing manager charge?

A Pinterest manager can charge as low as $10-15 per hour and up to $1,850 per month, or even more. Several factors determine their rates, such as location, experience, and niche, so make sure you evaluate all of them before hiring.

What skills should I look for in a Pinterest marketing manager?

A Pinterest manager should be capable of auditing an existing Pinterest account and developing a growth strategy based on your business objectives. They should also be able to fully utilize rich pins, understand how to interpret data from Pinterest Analytics, and be skilled at optimizing existing pins for search results.

What tools do Pinterest experts use?

Pinterest experts use various tools to create pins, manage posting and SEO, and leverage analytics.

Some of them include:

- Adobe Express

- Canva

- Crello

- Hootsuite

- PicMonkey

- Stencil

- Tailwind & Tailwind Create

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