Why not work with a regular email agency? 

You could always work with a regular email agency but not all email marketing agencies have the specific Klaviyo expertise that you're looking for. It's important to work with a digital marketing expert that has specific experience with this email platform and has helped other companies grow in your specific niche or industry.

What's a Klaviyo partner vs a Klaviyo master?

Klaviyo has a partnership program for its agency partners as well as individual Klaviyo specialists. Klaviyo Partners is the regular level of certification. Klaviyo Masters is a higher level of certification designed for agencies and consultants that provide superior services and deliver great results on a regular basis. 

What does a Klaviyo agency do? 

A Klaviyo agency usually consists of email copywriters, designers, and developers that create and optimize your email marketing campaigns in order to grow your business. That could be broken down into a few things.

Klaviyo setup and optimization

The first thing a Klaviyo email marketing agency would do for a new client is to make sure they have their Klaviyo account set up properly. That's the bulk of the work for Klaviyo experts. 

Then comes the campaign strategy which includes a content calendar for each email flow, setting up each email campaign, and the creation of email automation for each step of the customer journey.

This includes: 

• Monthly custom reports on all the email campaigns
• Monthly optimization, A/B testing, and analytics
• Design and development of campaigns
• Email marketing tactics (User-generated content + giveaways)
• Detailed email strategy designed to hit your business goals
• Marketing automation across the customer lifecycle (welcome flow, post-purchase flow)

Complimentary services include: 

• SMS services
• Push notifications
• Omnichannel marketing strategies
• Lead generation

Klaviyo consulting and management

Businesses that already have a robust email marketing strategy sometimes need a quick consultation to make sure they're optimizing and taking advantage of all the various features of the platform. A Klaviyo expert or agency could also recommend other changes that could improve the conversion rates of your emails or website as a whole.

Conversion rate optimization is certainly tied to how many leads you get and how big your email list is so it has a huge effect on email marketing revenue. The right Klaviyo expert could take a look at your customer data and recommend other marketing efforts you haven't thought of. 

12 questions to ask your Klaviyo agency

• What is your revenue model? (per project or commission)
• Have you helped other companies in my niche grow their revenue from email marketing?
• Which other marketing channels do you specialize in (influencer marketing, search engine optimization)? 
• Does your service include a monthly campaign calendar? And how many months do you plan in advance? 
• Would you handle the email design and content creation for each email campaign? 
• What type of campaign cadence would you recommend? 
• What would your automation strategy look like? 
• How often would you send reports of your progress? 
• Who will be my main point of contact at your agency? 
• How many Klaviyo customers do you have?
• What kind of strategy would you recommend for my business? 
• What type of email campaigns would you focus on (abandoned cart, welcome series, post-purchase flow)?
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