10 Best Paid Advertising Agencies in 2024
Looking to improve your paid advertising campaigns? Need better ROAS? Lower CPC? Here are the best-paid advertising companies you should work with.
Updated January 25, 2024.
Let's be honest; paid advertising is often at the heart of any thriving marketing strategy. But, to stay ahead of the competition, you must partner with the best and leverage their experience and expertise to your advantage.
Here are the top 10 paid advertising agencies renowned for driving targeted traffic, maximizing ROI, and crafting innovative campaigns that set new industry standards.
Our top picks for the best paid advertising agencies
1. Cedarwood Digital - Best overall
2. Common Ground - Best for personalized ad management
3. Tale Digital - Best for results-focused online marketing
4. ThinkSocial.Media - Best for strategic digital marketing services
5. AdCore - Best for performance-driven PPC advertising
6. Sortino Marketing - Best for PPC management and SEO marketing
7. 360 Om - Best for customer-focused paid social advertising
8. Pixated - Best for specialist Facebook and Instagram advertising
9. Sensters - Best for results-oriented digital marketing
10. SEM Booster - Best for in-depth SEM marketing
What is a paid advertising agency?
Paid advertising agencies, also known as PPC or SEM agencies, specialize in creating and managing online ad campaigns targeting a broad audience. They excel at crafting compelling ad content, optimizing budgets, and maximizing ROI.
In essence, a paid advertising agency is a strategic partner for businesses looking to enhance their online presence and generate leads through various online advertising strategies. These strategies encompass platforms like Google Ads, social media advertising, and more, with the ultimate goal of increasing brand visibility and revenue through well-executed ad campaigns.
2
Search engine optimization | PPC | Paid social
Brief overview
Common Ground is known for helping businesses expand and increase their revenue by harnessing the organic potential of their websites. They also excel at display advertising, video ads and social media campaigns on Facebook, Instagram, Twitter and LinkedIn.
Their focus on enhancing visibility, driving web traffic, generating leads, and boosting conversions has earned them a reputation for consistently surpassing client expectations.
Why we chose Common Ground
Common Ground has a proven track record in crafting and executing campaigns across both organic and paid channels, consistently driving significant growth for their clients.
- Industry experience - Multiple industries
- Track record - 112% increase in organic conversions
- Services - Search Engine Optimization, PPC, Paid Social
Pros and cons
Business growth focus
They're committed to delivering impactful results
SEO excellence
Clients seeking a more comprehensive suite of marketing services may need to supplement their offerings with additional agencies
3
Google ads | Google shopping | PPC
Brief overview
Tale Digital is the go-to for managing paid search (PPC) campaigns on platforms like Google Ads and Microsoft Ads, to name but a few.
This means you've got a wide array of advertising channels to connect with your ideal audience, and that's where Tale Digital really shines.
Why we chose Tale Digital
Tale Digital has carved a niche for itself in skillfully managing paid advertising across diverse platforms.
They stand out as a top choice for businesses looking to enhance their online presence and maximize their advertising ROI.
- Industry experience - Multiple industries
- Track record - Operating since 2015, high client retention
- Services - Google Ads, Google Shopping, PPC
Pros and cons
Expertise in managing diverse advertising platforms
Local expertise for campaigns targeting specific regions
While Tale Digital offers a wide range of services, the cost of these services may be a consideration for some businesses, especially small enterprises
4
SM management | Marketing strategy | SM ads
Brief overview
ThinkSocial.Media is a dynamic digital marketing agency with a presence in Geneva, Switzerland, and London, UK.
Their mission is to enhance your success by delivering high-performing campaigns and cutting-edge digital marketing services.
Why we chose ThinkSocial.Media
What sets ThinkSocial.Media apart is their all-encompassing approach to digital marketing.
They get that reaching out to customers means covering all the bases—from social media to email and websites. Plus, their marketing campaigns are uniquely tailored to achieve more targeted results.
- Industry experience - Hospitality, fitness, and health, specialty contractors
- Track record - Over 20 years of experience in sales and marketing
- Services - Social Media Management, Marketing Strategy, Social Media Ads
Pros and cons
Offers a trusted advisor relationship with a highly experienced founder and partner
A holistic approach to digital marketing across various platforms
Personalized campaigns that cater to specific business requirements
While the agency's expertise is an advantage, it may come at a premium price point
5
PPC | Google shopping | Performance marketing
Brief overview
As the name implies, advertising is at the core of AdCore's mission. Their vision centers around "effortless marketing," with the agency shouldering the effort so clients can focus on their core business.
AdCore's success is driven by its technology-centric approach, leveraging cutting-edge tools for real-time analysis of digital activity, ensuring data-driven, performance-optimized campaigns.
Why we chose AdCore
With a team of seasoned experts, AdCore guides you from planning to successful execution. You'll also enjoy transparent communication, including weekly reports to keep you well-informed about campaign progress and performance.
- Industry experience - Multiple industries
- Track record - 40% year-on-year client growth, 74% of clients double ROAS in two months
- Services - PPC, Google Shopping, Performance Marketing
Pros and cons
Local with a global reach
Proven track record of delivering significant profits for clients
Transparent reporting and consistent communication
Heavy reliance on complex tools and algorithms may limit client autonomy, as they depend on AdCore for data analysis
6
PPC | CRO | SMM | SEO
Brief overview
Sortino is the go-to paid advertising agency for a wide range of businesses, from eCommerce to B2B. They're experts in creating effective PPC campaigns and boosting organic traffic through top-notch on-site and off-site SEO.
Plus, they can craft personalized dashboards that give you actionable insights every step of the way, so you're armed with actionable data.
Why we chose Sortino Marketing
What makes Sortino special is their dedication to personalized performance marketing. They offer custom PPC strategies that cater to your business's specific needs, covering digital channels and platforms like Google, Facebook, Native Ads, and more to ensure that the right visitors find their way to your website.
- Industry experience - Multiple industries, especially eCommerce
- Track record - Established track record dating back to 2012
- Services - PPC, Conversion Rate Optimization (CRO), Social Media Marketing, SEO
Pros and cons
Effective PPC campaigns for a wide range of businesses
Tailored performance marketing services across various platforms
Rapid organic traffic growth through SEO optimization
Data accuracy
No clear pricing data
7
PPC | Paid social | SEO
Brief overview
360 OM is your go-to for paid advertising, and they've got the skills, experience, and global reach to back it up. They bring a wealth of knowledge and experience to the table, making sure your advertising efforts are in safe hands.
They also have a track record of accelerating online performance for campaigns spanning national, European, and global markets.
Why we chose 360 OM
The 360 OM team is all about making your brand shine. They've got a bunch of specialties up their sleeve, like PPC, paid social, email marketing, SEO, Apple search ads, and Google App campaigns, which means they can customize their services to fit your unique needs and goals.
- Industry experience - Multiple industries
- Track record - They've led large scale campaigns for global brands
- Services - PPC, Paid Social, SEO
Pros and cons
Expertise in a variety of digital marketing specialties
Transparent reporting for a clear understanding of campaign performance
Ongoing strategy and planning sessions to keep campaigns fresh and effective
No clear pricing info
8
Amazon ads | Paid media | Web design
Brief overview
Pixated is all about the big picture. They dive deep into the important stuff like Revenue Per Email and List Growth Rate—the kind of metrics that really move the needle.
Their approach is all-encompassing, setting up automated sequences and campaigns that perfectly sync with your brand.
They have a lot of expertise in a variety of channels and a comprehensive suite of services so they can really propel your brand forward. They can execute everything from campaign optimization, content strategy, creative development, and even landing page optimization.
Why we chose Pixated
Pixated caters to all kinds of businesses, from startups to big brands. Plus, they have a holistic approach to paid media and web design, which ensures that you're not just getting one-time buyers; you're turning them into die-hard, loyal fans.
- Industry experience - Legal, finance, SaaS, accounting
- Track record - Operating since 2018
- Services - PPC, web design, branding, video, social media
Pros and cons
The agency's emphasis on growth indicators and automation ensures that no potential revenue goes unnoticed
Their approach focuses not just on bringing in traffic but on converting that traffic effectively
Pixated provides tailored services
No clear pricing info provided
9
PPC | Social media ads
Brief overview
Renowned for its results-oriented approach, Sensters offers a comprehensive range of services that cater to the ever-evolving landscape of digital advertising.
This agency's commitment to making sense of digital marketing, combined with its expertise in various areas like media planning, web analytics, display ads, PPC campaign management, design, strategy, copywriting, social media marketing (SMM), and project management, has positioned it as a leading player in the industry.
Why we chose Sensters
Sensters is committed to measurable results through data-driven strategies, web analytics, and performance tracking. Their access to additional resources makes them a reliable choice for clients with ambitious advertising goals.
- Industry experience - Government, media
- Track record - Established track record dating back to 2017
- Services - PPC, Social media ads
Pros and cons
Comprehensive service offering
Data-driven strategies
Proven track record and scalability
Clients may need to navigate a more intricate project management process
10
eCommerce ads | PPC & SM ads | LinkedIn Ads
Brief overview
SEM Booster is an agency that specializes in search engine marketing (SEM) services. They provide strategies and solutions to help businesses improve their online visibility and increase their website traffic and conversions through paid advertising campaigns, social media ads, as well as LinkedIn marketing.
Why we chose SEM Booster
Sem Booster specializes in SEM, meaning they have a deep understanding of how to create effective paid advertising campaigns on search engines and how to tailor marketing strategies and solutions for each client.
SEM Booster also specializes in conversion rate optimization (CRO), so they are able to help businesses achieve higher conversions and business growth.
Working with an agency that understands conversions and does paid advertising is one of the best ways to boost your business's online presence and profits.
- Industry experience - Multiple industries
- Track record - Operating since 2013
- Services - Social media ads, eCommerce advertising, PPC, LinkedIn
Pros and cons
Experienced and certified online marketers
Real data for tracking and reporting
Result-driven approach
Advanced reporting
No minimum time commitment or restrictions on account structure and ownership.
No clear pricing info provided
What do paid advertising companies do?
Paid advertising companies help businesses manage their paid campaigns on various platforms, including Google Ads, Facebook Ads, and Google Shopping, to name a few. They could also have experience in organic search (search engine optimization) and social media marketing. Most importantly, they help you reach potential customers and hit your business objectives.
Is paid advertising worth it?
Online paid advertising is extremely valuable as it helps businesses generate traffic, increase leads, boost brand awareness, and hit business goals. Advertising campaigns can vary across different social media platforms and online marketplaces.
Most importantly, it's a very efficient digital marketing strategy that helps businesses reach their target audience and acquire relevant traffic. Some business owners set up their own advertising campaigns, while others use a digital marketing agency or a specialized advertising agency to manage the campaigns for them.
What is the biggest form of advertising?
The biggest form of advertising is Google Ads. It takes a variety of forms, including Google Shopping campaigns, traditional Google Ad campaigns (Google Adwords), native advertising, and programmatic ads.
The second biggest is by far all the various social media ads, which include:
- Facebook Ads
- Instagram Ads
- Pinterest Ads
- TikTok Ads
- Twitter Ads
- LinkedIn Ads
- Snapchat Ads
Why should you use a paid advertising company to handle your campaigns?
There are so many benefits of using a digital agency to manage your advertising campaigns. Here are a few of the top ones:
Niche-specific expertise
Most ad management companies have specific expertise in particular niches. For example, through Mayple, you can find an ad management agency that has worked with other brands in your niche and has advertised similar products. If you're a shoe company, you want to work with PPC experts who know apparel like the back of their hand.
You don't want to work with a team of beginners who have never ran display ads in their life, right? You need a team of experts who have successfully ran digital marketing campaigns on search engines and social platforms for your exact niche.
Thorough knowledge of trends
Professional digital marketing companies stay current with all the latest trends and ever-changing advertising tactics. They can use a wide range of techniques to improve your marketing campaigns.
Proven experience
An experienced advertising agency knows the type of advertising campaigns you should launch and the best tactics to optimize them. They know how to improve your conversion rate to get you more clicks, which keywords you need to use, and how to attract high-converting customers.
How to choose the best online advertising company for your business
You don't need a well-known paid media agency, you just need the right one for your business. One that has experience working with similar brands in your niche and can take an innovative approach to help you crush your business goals.
Ask about their portfolio and results
Ask them which businesses they've worked with and what kind of results they've gotten. Always base your decisions on data; don't rely on their fancy reviews, sales pitches, or slide decks. Make sure to see the type of campaigns they've managed in the past.
Make sure they have experience in your niche
Make sure that they've worked with similar businesses in your niche and that they know the type of audience you're targeting. They don't need to have decades of experience, but having industry experience is super important.
Ask about specific campaign strategies they've run for similar clients, make sure they take a data-driven approach and that they are familiar with the customer journey of your ieal audience.
Get a marketing plan
It's always a good idea to give the PPC agency you're interviewing a test assignment. We would recommend having them write out a marketing plan for your account. Have them outline some of the advertising strategies they would use for your business, how they plan to improve your conversion rate, and how they plan to better match the offer with the needs of your prospective customers.
Questions to ask your paid advertising company
- How many clients do you have?
- What other digital marketing services do you offer?
- How will you help us meet our marketing goals?
- Which advertising platforms are you most experienced in?
- Which type of ads are you most familiar with? Google Ads? Google Shopping? YouTube Ads? Facebook Ads? Amazon Advertising?
- What would you change in our landing pages, creatives, and copy?
- What type of growth do you see us hitting in the next 3 to 6 months?
- Which key performance indicators will you be focusing on? The click-through rate?
- How will you build reports? Using Google Data Studio? Or your own BI tool?
- How big is your marketing team?
- Who will be our point of contact?
- Will you send us regular reports (weekly / monthly reports)?
How much do paid advertising companies charge?
Advertising companies charge based on the range of services they offer. Usually, it's a fixed fee plus the advertising spend (which is paid to the particular advertising platform they're using). If you need a consultation, then they would charge you an hourly rate or a consultation fee.
