How to find the perfect paid search company
You can't just hire Jo Shmo off the street and expect to get the results you're looking for. Great search specialists are rare and you have to make sure to work with the right one for your business.
The right paid search agency should have a few key elements:
Proven expertise in your niche
Your advertising agency should have proven expertise in your particular niche. If you're a real estate business you need to work with an advertising agency that has worked with other real estate firms and has a proven success record.
Robust marketing strategy
How do you identify real talent? You ask your advertising agency to create a marketing strategy before you hire them. The strategy should include:
- Tactics they recommend for your business (including ad types, campaign strategies, and high-level landing page design tips)
- What they plan to do to hit your marketing goals
- Key performance indicators (KPIs) they will be tracking
- Search trends that would apply to your business
Even if you're an analytics wiz you still need accurate reporting
What is an example of paid search?
Paid search services include things like Google Ads, Bing Ads, Amazon Ads, Google Shopping, Native Ads, and remarketing or retargeting campaigns.
What are paid search services?
Paid search refers to online ads companies run on search engine results. When you type something into Google you get a list of search results that are both organic and paid (search ads).
The organic search results are optimized through search engine marketing (or search engine optimization) while the paid results are ad campaigns that companies launch using Google Ads or Bing Ads. You can launch search campaigns on all the major search engines as well as online platforms like Amazon.
Audience, keyword, and competitive research
Before starting any new advertising campaigns, we perform thorough market research, keyword discovery, competitor analysis, and ROI calculations. Using these insights, we develop an effective plan that aligns with your overall marketing strategy and helps you achieve your business objectives.
Paid advertising involves paying for ads on Google and other platforms. You need to bid for them in real-time so you don't get outbid by competitors. Search engine advertising agencies are tenacious and never quit in their quest to deliver the best results for your company that meet all of your KPIs.
With the right tools, we can track conversions and see which parts of your site are converting well and which aren't. Our experts can then use this information to improve your user interface and content to increase conversions.
Conversion Rate Optimization
We don't know what we don't measure; through CRO and experimentation, we're able to continuously monitor and improve the performance and effectiveness of your paid media marketing campaign in real-time.
CRO also allows us to test different copy and designs for our paid ads with specific audiences, and then switch them in and out depending on which one works best.
Each paid advertising campaign is different, and so should your reporting be. We create customized reporting that lays out your entire campaign from a holistic perspective so you can easily understand the results of each aspect of your campaign.
We will meet with you at least once per month to review your current performance and discuss any adjustments needed for future campaigns.