10 Best Paid Search Agencies to Hire in 2024
Looking to improve your paid search campaigns? Increase your ROAS? Get a higher conversion rate? Work with one of the top paid search companies in the world.
Updated January 16, 2024.
Achieving online success requires a strategic approach, and partnering with the right paid search agency can make all the difference. The following paid search agencies have the skills and resources to help maximize your return on investment (ROI) and unleash your business's full potential.
Speaking of ROI, here's how to accurately calculate yours.
Our top picks for the best paid search agencies
1. AdCore - Best overall
2. Sortino Marketing - Best for results-based performance marketing
3. SnapAdvantage - Best for data-driven social media marketing
4. Three Beacon Marketing - Best for fast-scaling eCommerce brands
5. Kaliber Performance Marketing - Best for intent-based advertising
6. Zonder Marketing - Best for strategic eCommerce optimization
7. MindAd Media - Best for fast-scaling eCommerce stores
8. Terrific Digital - Best for fast-growing startups
9. Casa Media - Best for creative digital marketing solutions
10. Hop Skip Media - Best for data-driven PPC advertising
What is a paid search agency?
Paid search agencies are experts in steering and optimizing paid advertising campaigns on search engines. They've got the skills to keep your campaigns finely tuned, from honing in on the right keywords to crafting compelling ads and utilizing smart strategies. Essentially, a paid search agency is a strategic partner for businesses in digital commerce, helping you boost visibility and achieve stellar results through impactful paid search campaigns.
2
SEO Agency | PPC | CRO | SMM
Brief overview
Sortino is a team of results-driven experts who are dedicated to achieving impressive metrics through performance marketing. Established in 2012, they have effectively collaborated with startups and large enterprises across various niches.
Why we chose Sortino Marketing
What makes Sortino special is their dedication to personalized performance marketing. They offer custom services that cater to your business's specific needs, covering platforms like Google, Facebook, Native Ads, and more to ensure that the right visitors find their way to your website.
- Industry experience: Multiple industries, especially eCommerce
- Track record: Established track record dating back to 2012
- Services: SEO Agency, PPC, CRO, SMM
Pros and cons
Rapid organic traffic growth through SEO optimization
Tailored performance marketing services across various platforms
Data accuracy
No clear pricing guidelines may indicate expensive services
3
eCommerce Marketing | Paid Media | SMM
Brief overview
SnapAdvantage is dedicated to fostering business growth through creative and integrity-driven digital marketing strategies. Overall, they've got a knack for smart, creative, and honest digital marketing that really works.
Why we chose Snap Advantage
We chose SnapAdvantage for its strong emphasis on emerging influencer-style marketing and its extensive expertise in social media marketing.
- Industry experience: Multiple industries with a main focus on SMM
- Track record: 20-40x ROI every month, impressive client retention rate
- Services: eCommerce Marketing | Paid Media | SMM
Pros and cons
They employ data-driven processes
Provide influencer-style marketing
Great offerings on e-mail marketing
No transparent pricing on website
4
Three Beacon Marketing
Google Ads | Facebook Ads | SEO | Email Marketing
Brief overview
Three Beacon Marketing is a full-service online marketing agency that helps brands create and use content across multiple channels. They're especially good at creating holistic content marketing strategies that sync well with any paid ads or email marketing campaigns you may be running.
Why we chose Three Beacon Marketing
3BM stands out for its long-standing, proven track record, which is underpinned by extensive experience in the marketing industry. This makes them the perfect match for businesses looking for a trustworthy and savvy partner to navigate the ever-changing world of marketing trends and strategies.
- Industry experience: Multiple industries
- Track record: 10x profit increases for various clients, 23 years of experience
- Services: Google Ads | Facebook Ads | SEO | Email Marketing
Pros and cons
Proven track record
Focus on paid ads and e-mail marketing
A boutique marketing agency means personalized attention to detail
No guidelines on pricing
5
Kaliber Performance Marketing
Performance Marketing | Google Ads
Brief overview
Kaliber is a group of performance marketing experts boasting over US$500M in performance advertising experience. Beyond performance, their core values include a strong emphasis on transparency, effective communication, user-centric approaches, and a commitment to expertise. They're all about crafting meaningful paid media experiences that connect brands with consumers on a deeper level.
Why we chose Kaliber Performance Marketing
What sets this agency apart is its extensive experience and success collaborating with prominent global brands, showcasing a level of expertise that speaks volumes about the quality they bring to the table.
- Industry experience: Multiple industries
- Track record: 70% increase in sales + revenue, 297% increase in overall revenue
- Services: Performance Marketing | Google Ads | Content Marketing
Pros and cons
Strong data-driven tactics
Recognized track record
Millions of capital raised for clients
No transparent pricing options may indicate expensive services
6
Zonder Marketing
SEM | Social Media Ads | SEO
Brief overview
Zonder Marketing is known for its multi-channel marketing strategies, bringing extensive expertise in SEM, paid social, and SEO. Specializing in driving revenue and leads, their approach revolves around a data-driven and results-focused strategy.
Why we chose Zonder Marketing
The Zonder Marketing team is adept at evaluating all aspects of your marketing strategy and identifying opportunities for optimizing your budget and time allocation. They'll meticulously assess the effectiveness of your Facebook, Instagram, Snapchat, and TikTok ads, ensuring they reach your most valuable audiences.
- Industry experience: Multiple industries
- Track record: 20–30% increase in client revenue
- Services: SEM and shopping, paid social, advertising, social media ads, SEO, CRO
Pros and cons
They offer a wide range of services covering various aspects of digital marketing
Utilize various marketing channels
Focus on revenue generation
Lack of pricing information
7
MindAd Media
Facebook Ads | Google Ads
Brief overview
MindAd Media specializes in optimizing the technical aspects of your sales journey and developing thoughtful growth plans to enhance it. With a keen focus on eCommerce, their expert team adeptly navigates challenges, ensuring your store realizes its full potential.
Why we chose Mind Ad Media
We chose Mind Ad Media for its use of proprietary technology to optimize campaigns, boost revenue, and precisely target audiences. Their commitment to HubSpot services and data-driven marketing strategies also aligns perfectly with supporting business growth.
- Industry experience: Multiple industries
- Track record: Boasts a 15-year track record
- Services: Marketing, advertising, shop audits, PPC campaigns, Facebook ads, Google ads
Pros and cons
Offers customizable online dashboards
Over 15 years of experience
Global reach
Limited information on pricing plans and team members
8
Terrific Digital
PPC | Google Shopping | Social Media Ads
Brief overview
Terrific Digital specializes in data-driven marketing across platforms like Facebook, Instagram, Google Ads, Outbrain, LinkedIn, and more. They'll attune themselves to your business needs and create solutions that'll expand your business in their proprietary hyper-growth style.
Why we chose Terrific Digital
Terrific Digital's experience with giant brands and their focus on KPIs make them a truly reliable partner. With sharp targeting and compelling narratives, they craft a 360° solution designed to maximize your influence and reach.
- Industry experience: Multiple industries
- Track record: Proven experience with large global brands
- Services: PPC | Google Shopping | Social Media Ads
Pros and cons
Offers available for startups
Experience with large global brands like Logitech and Unicef
Offers B2B marketing execution from start to finish
Lack of pricing information online
9
Casa Media
eCommerce Marketing Agency | PPC | SEO
Brief overview
Casa Media is a creative digital marketing agency from Montreal, Canada, whose focus is on facilitating brand evolution by optimizing ROI. They take prospects on a personalized ad journey through user-friendly design, engaging marketing, and effective PPC strategies, transforming them from spectators into satisfied customers.
Why we chose Casa Media
What makes Casa Media stand out is its fresh approach to marketing. They'll prepare a personalized digital marketing plan that aligns seamlessly with your needs and they have everything in-house to amp up your paid advertising.
- Industry experience: Multiple industries
- Track record: 6 years of experience and over $1M in advertising spend
- Services: eCommerce Marketing Agency | PPC | Search Engine Optimization | Social Media Ads
Pros and cons
Offer comprehensive digital marketing
Marketing available in multiple languages
Prioritize results-driven campaigns
No available pricing
10
Hop Skip Media
Performance Marketing | Google Ads | Facebook Ads
Brief overview
Hop Skip Media is passionate about helping you achieve record-breaking ROI through PPC advertising. The team prioritizes transparency and communication, consistently sharing valuable insights driven by data to enhance your advertising strategies.
Why we chose Hop Skip Media
Hop Skip Media truly excels at maximizing the effectiveness of Google ads. Their approach involves continuous keyword research, crafting high-converting ads, and actively managing PPC campaigns. However, what sets them apart is their commitment to constant measurement and perpetual optimization, ensuring top-notch performance and delivering the results you're aiming for.
- Industry experience: Multiple industries
- Track record: Over 500% ROI, 9 years of experience
- Services: Performance Marketing | Google Ads | Facebook Ads
Pros and cons
Strong focus on PPC
Regular open communication
Fast and effective
No clear pricing structure
How to find the perfect paid search company
You can't just hire Jo Shmo off the street and expect to get the results you're looking for. Great search specialists are rare and you have to make sure to work with the right one for your business.
The right paid search agency should have a few key elements:
Proven expertise in your niche
The advertising agency should have proven expertise in your particular niche. For example, if you're a real estate business, you need to work with an advertising agency that has worked with other real estate firms and has a proven success record.
Robust marketing strategy
How do you identify real talent? You ask your advertising agency to create a marketing strategy before you hire them. The strategy should include:
- Tactics they recommend for your business (including ad types, campaign strategies, and high-level landing page design tips)
- What they plan to do to hit your marketing goals
- Key performance indicators (KPIs) they will be tracking
- Search trends that would apply to your business
Transparent reporting
Even if you're an analytics wiz you still need accurate reporting
What are paid search services?
Paid search refers to the online ads companies run on search engine results. When you type something into Google you get a list of search results that are both organic and paid (search ads).
The organic search results are optimized through search engine marketing (or search engine optimization) while the paid results are ad campaigns that companies launch using Google Ads or Bing Ads. You can launch search campaigns on all the major search engines as well as online platforms like Amazon.
Essentially, paid search services include things like Google Ads, Bing Ads, Amazon Ads, Google Shopping, Native Ads, and remarketing or retargeting campaigns. It's a crucial omnichannel marketing strategy for businesses looking to boost online visibility and profitability, as exemplified by Ilva, a Danish furniture dealer. They achieved a notable 30% increase in return on ad spend and a 20% rise in offline sales using omnichannel bidding and conversion value rules.
Audience, keyword, and competitive research
Before starting any new advertising campaigns, we perform thorough market research, keyword discovery, competitor analysis, and ROI calculations. Using these insights, we develop an effective plan that aligns with your overall marketing strategy and helps you achieve your business goals.
Bid management
Paid advertising involves paying for ads on Google and other platforms. You need to bid for them in real-time so you don't get outbid by competitors. Search engine advertising agencies are tenacious and never quit in their quest to deliver the best results for your company and meet all of your KPIs.
Conversion strategies
With the right tools, we can track conversions and see which parts of your site are converting well and which aren't. Our experts can then use this information to improve your user interface and content to increase conversions.
Conversion Rate Optimization
We don't know what we don't measure; through CRO and experimentation, we're able to continuously monitor and improve the performance and effectiveness of your paid media marketing campaign in real time.
CRO also allows us to test different copy and designs for our paid ads with specific audiences, and then switch them in and out depending on which one works best.
Custom reporting
Each paid advertising campaign is different, and so should your reporting. We create customized reporting that lays out your entire campaign from a holistic perspective so you can easily understand the results of each aspect of your campaign.
We will meet with you at least once per month to review your current performance and discuss any adjustments needed for future campaigns.
Work with an award-winning paid search company
Don't waste months of your time sitting through sales pitches, looking at pitch decks, reading fancy testimonials, and getting no results. Work with a search marketing agency that has experience in your niche, has proven results, and can quickly diagnose your problem and get you on the right growth trajectory.
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