Top 10 PPC Specialists to Hire for Organic Click Traffic in 2024
Drive clicks, quality traffic, and sales with a pay-per-click campaign adapted to your business.
Updated March 28, 2024.
The one acronym that has become a cornerstone for businesses seeking to drive targeted traffic and amplify their online presence is—PPC, or Pay-Per-Click advertising. This powerful online advertising model allows companies to strategically place their ads on various platforms, such as search engines, social media sites, and websites, and pay a fee only when potential customers click on their advertisements.
Our picks for the top PPC specialists in 2024
1. Josh R. - Best overall
2. Nadia L. - Best for optimizing SEM through PPC campaigns
3. Simon F. - Best for creating refined, targeted PPC ads
4. Dvora P. - Best for PPC and SEO combined expertise
5. Gershon A. - Best for lucrative PPC campaigns
6. Maxime G. - Best for holistic PPC ads driving maximum effect
7. Alesandro P. - Best for growth-focused PPC campaigns
8. Lindsay A. - Best for high ROAS PPC campaigns
9. Rob W. - Best for trendy PPC marketing strategies
10. Mihai T. - Best for leveraging PPC and SEM for max results
What is a PPC specialist?
A PPC specialist is an advertising expert in charge of planning and optimizing online advertising campaigns in order to generate more leads, sales, and brand awareness through pay-per-click (PPC) advertising. They can specialize in a number of different types of advertising, including Google Ads, Google Shopping Ads, Amazon PPC, or run native ads on Google Display Network.
A PPC expert usually has a mix of analytical and creative skills and can build campaigns that put your business in front of potential customers, to raise awareness and improve your conversion rates.
1
Josh R.
Expert SEM specialist
Experience
12+ years
Country
USA
Industry focus
Technology | Finance | Health & wellness | Real estate | Professional services
Brief overview
Josh is a seasoned digital marketing professional with a strong focus on driving business growth through PPC strategies. With 12 years of experience in the field, he has honed his skills as a results-driven PPC expert.
Specialties
- PPC
- Growth hacking
- Social ads
- Search ads
- Tracking implementation
Why hire Josh?
Josh is passionate about pushing the boundaries of business growth through innovative techniques like growth hacking. His expertise lies in optimizing PPC campaigns to maximize ROI and achieve tangible results.
If you're looking to boost your business through digital marketing, Josh is the go-to person to help you achieve your goals. Feel free to ask him about growth hacking strategies to take your business to the next level.
2
Nadia L.
Pro PPC marketer for SEM
Experience
8+ years
Country
UK
Industry focus
Finance | Education | Automotive | Travel | Style & fashion
Brief overview
Nadia is a meticulous PPC expert known for her attention to detail and extensive experience in analyzing processes to implement innovative solutions. With a keen eye for optimization, she excels in managing complex tasks with superior multitasking skills while ensuring timely project completion within budget constraints.
Specialties
- PPC
- Social ads
- Search ads
Why hire Nadia?
Nadia's commitment to conducting insightful and thorough analysis not only saves time and costs but also drives impactful results for her clients. Thriving in high-pressure environments, she remains calm and focused, leveraging her expertise to deliver exceptional outcomes.
Nadia's dedication to excellence and efficiency makes her a valuable asset for any project requiring precision and strategic thinking in the realm of PPC marketing.
3
Simon F.
Tailored PPC ads specialist
Experience
15+ years
Country
UK
Industry focus
Travel | Health & wellness | Baby | Food & drink | Education | Beauty | Home & garden
Brief overview
Simon, a seasoned digital marketing expert with over 15 years of experience, is dedicated to helping your brand shine online. With a passion for creating campaigns that captivate and engage customers, he is committed to taking your brand to the next level.
Specialties
- PPC
- Google Shopping
- Social ads
- Search ads
Why hire Simon?
Simon's personalized approach involves working closely with you or your team to understand your brand, products, and, most importantly, your target audience. By leveraging his expertise and insights, Simon crafts tailored strategies that resonate with your customers and drive meaningful results.
If you're looking to make a lasting impact in the digital space, Simon is the partner you need to create campaigns that truly amaze and elevate your brand presence online.
4
Dvora P.
PPC and SEO guru
Experience
8+ years
Country
Israel
Industry focus
Technology | Health & wellness | Art & entertainment | Finance | Education | Real estate
Brief overview
Dvora is a skilled SEO & PPC Specialist with extensive experience in international B2B B2C, tech, and startup marketing. Her proven track record of delivering results in various industries showcases her expertise in planning and executing effective online marketing campaigns.
Specialties
- PPC
- Google Shopping
- Social ads
- Search ads
- Marketing strategy
- SEO
Why hire Dvora?
Dvora's passion for helping businesses maximize their online presence and reach their targets is evident in her approach. She is committed to leveraging the available online marketing resources to increase traffic and drive growth for her clients.
With her wealth of knowledge and experience, Dvora is the ideal partner for businesses looking to optimize their online presence and achieve their marketing goals.
5
Gershon A.
Experienced PPC professional
Experience
13+ years
Country
Israel
Industry focus
Style & fashion | Automotive | Electronics | Heath & wellness | Travel | Beauty
Brief overview
Gershon, a seasoned Senior PPC Expert in the digital marketing industry for over 13 years, brings a wealth of experience to the table. Having worked on diverse projects spanning various industries in countries like Israel, US, Canada, Russia, and more, he possesses a global perspective on PPC strategies.
Specialties
- PPC
- Social ads
- Search ads
- Google Shopping
Why hire Gershon?
Gershon's expertise lies in managing all types of Google Ads and Facebook ads with a high level of professionalism. He excels in implementing dynamic long-term strategies tailored to suit the unique needs of different clients and campaigns.
Gershon's ability to adapt and optimize campaigns based on client requirements sets him apart as a versatile and results-driven PPC specialist. If you're seeking a professional with a proven track record of success in optimizing PPC campaigns across different industries and regions, Gershon is the expert to collaborate with for achieving your digital marketing goals.
6
Maxime G.
Holistic and experienced PPC pro
Experience
8+ years
Country
Belium
Industry focus
Health & wellness | Finance | Travel | Style & fashion | Food & drink | Education
Brief overview
Maxime offers more than just strong skills in Digital Marketing; he provides a holistic approach and expert guidance to elevate your projects. With a focus on helping you invest wisely in the right media and target audience, Maxime ensures that your resources are optimized for maximum impact.
Specialties
- PPC
- SMM
- Social ads
- Search ads
- SEO
- CRO
Why hire Maxime?
Msxime's commitment to transparency and honesty is evident in his approach - if he has reservations about your strategy or expected results, he will communicate openly and collaborate with you to find effective solutions. His dedication to ensuring the success of your digital marketing endeavors sets him apart as a trusted partner who is invested in your growth and success.
Collaborating with Maxime means gaining a strategic ally who will work tirelessly to help you achieve your goals through informed decision-making and tailored strategies.
7
Alesandro P.
Dedicated growth and PPC specialist
Experience
10+ years
Country
UK
Industry focus
Technology | Sports, outdoors & fitness | Home & garden | Art & entertainment | Beauty
Brief overview
Alesandro is an Entrepreneur Marketer, known for his expertise in PPC and CRO. With a decade of experience dedicated to eCommerce and online marketing, he has successfully scaled companies from inception to over 7 figures.
Specialties
- PPC
- SMS marketing
- Social ads
- Search ads
- Marketing strategy
Why hire Alesandro?
Alesandro's track record exemplifies his ability to drive substantial growth and success for businesses through strategic marketing initiatives. His proficiency in leveraging PPC and CRO strategies makes him a wizard in optimizing online campaigns for maximum impact and results. Collaborating with Alesandro means gaining access to a seasoned professional who can propel your E-commerce ventures to new heights of success.
A notable achievement includes assisting an eCommerce business in developing a comprehensive business strategy utilizing funnels and paid traffic to meet their funding goals, resulting in over $15 million raised on Kickstarter.
8
Lindsay A.
Expert PPC marketer
Experience
8+ years
Country
Canada
Industry focus
Professional services
Brief overview
Lindsay is a strategic, laser-focused, and creative digital advertising and marketing professional with a proven track record of success. With strong client-facing skills and technical expertise, she excels in scaling digital advertising efforts for brands on both local and global scales.
Specialties
- PPC
- Google Shopping
- Social ads
- Search ads
Why hire Lindsay?
Lindsay's ability to execute large-scale digital media campaigns has consistently driven measurable growth, resulting in millions in sales every quarter. Notably, she has achieved impressive Return on Ad Spend (ROAS) metrics, generating up to 44 ROAS on Google Ads and 14 ROAS on Facebook Ads.
Lindsay's results-driven approach and knack for delivering high ROAS make her a valuable asset for brands looking to maximize their digital advertising efforts and achieve significant growth. Collaborating with Lindsay means gaining access to a seasoned professional who can drive impactful results through innovative and effective digital marketing strategies.
9
Rob W.
Modern PPC marketing specialist
Experience
8+ years
Country
UK
Industry focus
Finaance| Professional services | Style and fashion | Travel | Electronics
Brief overview
Rob is an experienced PPC professional with a ten-year background in digital marketing. With a strong understanding of the industry and its dynamics, he has honed his skills to deliver exceptional results for his clients.
Specialties
- PPC
- Social ads
- Search ads
Why hire Rob?
Rob's expertise lies in leveraging PPC strategies to drive business growth and optimize online campaigns for maximum impact. His commitment to staying ahead of the curve and adapting to the evolving digital landscape makes him a valuable asset for businesses looking to excel in the competitive digital market.
If you're seeking a seasoned professional who can help you navigate the complexities of PPC marketing and achieve your digital marketing goals, Rob is the expert to partner with.
10
Mihai T.
SEM and PPC marketing expert
Experience
10+ years
Country
UK
Industry focus
Home & garden | Art & entertainment
Brief overview
Mihai is a Digital Marketing & PPC specialist with over a decade of experience in various areas of the business. His expertise extends to SEO, SEM, Social Media, PPC, Web Development, Email Marketing, Web Analytics, and Conversion Rate Optimization.
Currently, his primary focus is on pay-per-click advertising, including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
Specialties
- PPC
- SEO
- Social ads
- Search ads
Why hire Mihai?
Mihai's comprehensive understanding of the digital marketing landscape and his ability to adapt to the evolving industry make him a valuable asset for businesses looking to expand their online presence and achieve their marketing goals.
Collaborating with Mihai means gaining access to a seasoned professional who can help you navigate the complexities of PPC marketing and drive impactful results for your business.
The role of a PPC specialist
A PPC specialist is a key member of your digital marketing team, and they work to tailor campaigns to your target audience and business goals. They also need to have in-depth knowledge of keyword research and selection, text ads optimization, PPC metrics analysis, and bid management strategies.
Some of the more common tasks of a PPC specialist include the following:
Keyword research
Just like when you're doing search engine optimization and trying to rank for organic search terms, PPC keyword research lies at the very foundation of your digital marketing efforts.
Search PPC campaigns are a popular way to reach people looking for specific search queries (in Google Ads, Bing Ads, etc.). Advertisers need to run PPC search campaigns first to conduct in-depth keyword research to identify suitable campaign opportunities. Thus, a PPC expert's job will almost always include some form of keyword research (which includes negative keywords as well).
Campaign creation
Settling up campaigns is one of the core tasks of any PPC specialist. This means creating multiple campaigns, ads, and ad groups based on previously identified keywords to target the right audience. Proper campaign planning and organization are crucial to running successful campaigns because it helps you stay on top of your budget and optimize for the best performance.
Audience targeting
Some PPC campaigns are not based on keyword targeting but on audience targeting. For instance, in Google Display Ad campaigns, you can target users based on demographics and interests. This means a PPC specialist needs to make sure their campaigns target the perfect audience
Landing page design
The success of any PPC campaign depends mainly on the quality and relevance of the landing page. A good landing page should attract visitors and convince them to take action (for example, buy a product or subscribe to a service).
Plus, a good landing page will increase your Google Ads Quality Score which will consequently lower PPC costs too. A PPC specialist needs to be able to design and optimize effective landing pages for each campaign.
Ad optimization
PPC is not a build-it-then-leave-it kind of thing. You should perform regular ad and campaign optimizations, as it will directly improve the performance of your campaigns. Search marketers must keep a close eye on campaigns, analyze data, and make decisions based on those insights.
Must-have skills for a PPC specialist
If you're looking for a PPC specialist, you want to ensure you hire the right one. After all, they will work with your ad budgets and influence your revenue, so it's essential to make the right decision. Here is a list of must-have skills for a PPC specialist:
- Analytical skills: PPC specialists work with data. You can't do that properly if you don't have a good understanding of how to analyze the information in front of your eyes. Your chosen search engine marketing or SEM expert should have excellent analytical thinking. They should know how to work with Google Analytics with their eyes closed, use additional digital marketing tools to assess the performance of their PPC campaigns and come up with new campaign ideas.
- Technical expertise: PPC marketers need to have some technical expertise too. They don't need to know how to code, but they should understand how to work with tracking codes, pixels, and the technicalities of different PPC platforms.
- Consumer understanding: Behind every successful PPC campaign, the target audience should be deeply understood. Digital marketers need to know how to run campaigns and understand the kind of people they are targeting. If you don't have enough data on your potential customers, you can't spend your PPC money wisely—it's as simple as that.
- Niche experience: If you're running a business in a specific niche, it's a good idea to look for someone with experience in that area. Sure, there are many universal aspects of PPC marketing, but there are also industry-specific approaches that only a person with experience in that niche can understand.
- Creativity: Creativity is one of the essential skills for any PPC marketer. It's not enough to follow other people's campaigns and copy their ideas. You need to come up with unique, never-before-seen ads that can stand out in the crowded space of PPC platforms.
- Graphic design: Although graphic design isn't a core competency for PPC experts, some may be required to work with images and create banners. If you're looking for someone to handle your campaigns, looking for someone with some design experience is always a good idea. Even if they don't have to deal with the actual designs, they will still need to speak "designer language" to collaborate efficiently.
- Communication: Speaking of collaboration, communication is also an essential soft skill for any PPC specialist. They need to be able to explain their ideas, back up their decisions, and work with others - like writers, product managers, and graphic designers.
- Teamwork: PPC experts rarely work alone, so they need to be team players. They should be able to share ideas, cooperate with other team members, and have good problem-solving skills.
- Organization and time management: Organization and time management skills are essential for any PPC marketer. They need to be able to manage their day-to-day tasks as well as coordinate activities with other team members.
- Knowledge of the latest trends: PPC is a fast-moving space, and marketers need to stay up to date with the latest trends and technologies. They shouldn't necessarily jump on board with every new trend that comes along, but they should be aware of all the best practices and industry changes.
Questions to ask your PPC expert before hiring them
OK, say you're set on hiring a PPC expert, and you get 300 submissions on your job (insert here heavy sigh). You can probably narrow your list to maybe 10 or 20 candidates that look like a good fit based on their applications.
At this point, asking the right questions is crucial, as it will help you determine who to hire. Here are the most important questions you should ask.
What is your process for running keyword research? How about keyword expansion?
Your PPC consultants should have a well-established strategy for keyword research. It shouldn't be a random, ad-hoc process but a transparent, repeatable, and scalable one. They should also be experienced keyword expansion (the process of adding new keywords to an existing set).
What will you do to improve our Quality Score?
You can't change the industry or how your target audience reacts to your ads. You can only change things you're in control of. And in PPC, the Google Ads Quality Score is precisely one of those things. It measures how "relevant" your ads are to the keywords, audience, and landing pages you're targeting. A Google Ads expert will know how to improve your quality score and will be able to give you a plan of action.
Should I remarket my PPC campaigns - and if yes, why?
PPC remarketing is a great way to target people who have already interacted with your ads or website. Think of remarketing as a quick reminder for people who showed interest in your products before. When you remarket them, you remind them you exist.
An experienced PPC marketer should be able to suggest some remarketing tactics and explain to you why they're a good fit for your campaigns.
How do you test your ad copy?
A/B testing is a crucial element of PPC optimization. It's the only way to determine which ad copy truly resonates with your audience and delivers the best return on investment. When interviewing potential PPC experts, make sure to ask them how they go about testing their campaigns. They should have a systematic approach to testing individual variables across multiple ad variants, measuring the results, and iterating on lessons learned.
Should I change anything about my landing pages - and if yes, why?
Your landing pages should be an extension of your PPC campaigns. They should have the same look and feel, the same message, and similar imagery. Your expert should be able to review your landing pages and suggest some changes that could help improve their performance.
What's your experience with social media ads?
Social media ads are a great way to reach new audiences, target more precisely, and get better results. An experienced marketer should have a good understanding of how to optimize for different social media platforms, like Facebook or LinkedIn.
It is worth noting that social media advertising is a specialization in its own right. Social media advertising platforms have their own rules, algorithms, and best practices for lowering cost per click and cost per conversion. Few PPC experts offer services across the entire range of platforms (search engines, programmatic, social media, and so on).
Have you worked with Amazon ads before?
If you're planning to advertise on Amazon, your new hire must have specific experience in this area. Amazon ads have their own rules, ecosystem, and algorithms, so your expert needs to be well-versed in the specifics of this platform. Keep in mind, however, that if you don't plan to run Amazon ads, you don't have to hire someone who has worked with them before.
Do you have experience with Microsoft Ads/ Bing Ads?
More and more people are turning to Microsoft Ads or Bing Ads and your candidate should understand the nuances of this platform and be able to optimize for them. They should also have a good understanding of how these platforms interact with other marketing channels, and how to get the most out of them.
When's the best time to analyze a PPC campaign's performance?
It's important to regularly analyze Google Ads and other PPC campaigns to optimize them and get the best ROI. An experienced PPC marketer should know how to use data and analytics to measure campaign performance, as well as when it's best to analyze your ads to get the most accurate results.
What's your suggested minimum monthly ad spend?
The best PPC / Google Ads experts will understand that your budget and goals determine the amount you spend. However, they should be able to suggest a minimum monthly ad spend that can help you get started and maximize your return on investment. This question will help you see if you and the specialist you're interviewing are a good match from the perspective of how much you want to invest in your campaigns.
How do you handle low click-through rates or high bounce rates?
Low click-through rates and high bounce rates can be a major problem in online advertising campaigns. A good PPC specialist should have strategies to address these issues, such as split-testing different ad copy or targeting more specific audiences. They should also be able to explain why certain strategies would work better than others and back up their statements with data.
What is your experience with account structure (including the use of ad groups, campaigns, ad sets, keywords)
PPC account structure and organization get frequently overlooked. A proper setup can help you optimize your campaigns and get the best ROI because it will make it easier for your PPC manager to stay on top of all your paid efforts.
Your candidate should have a good understanding of how to create ad groups and organic your account structure to maximize performance. They should also be able to explain why specific strategies are better than others.
Do you have experience using scripts or APIs to automate and optimize Google AdWords campaigns?
Scripts and APIs can help you automate and optimize your ad campaigns and save time and money. Experienced marketers should have experience with APIs and be able to explain how they can help you maximize ROI. They should also be able to give examples of when specific scripts or APIs are more beneficial than others.
FAQs
How do you hire a PPC specialist?
If you want to hire a PPC or Google AdWords specialist, you should first assess what your PPC needs and advertising budget are. Then, you should look for someone who fits your requirements. You can look on job boards, social media, or through recruitment companies. Once you have a list of potential candidates, make sure to interview them and ask them questions about:
- Their expertise with different PPC channels and types of campaigns (e.g. Google Display, Google Shopping, Bing, Meta, Amazon, etc.)
- How they handle various PPC tasks (like campaign optimization, improving the Google AdWords Quality Score, and running A/B tests)
- How they overcome challenges in PPC
- How knowledgeable they are in using different tools (including Google Analytics, scripts, and APIs)
- What their minimum budget is to be able to bid on higher keywords
- How do they handle data analysis for PPC campaigns
Is PPC a good career?
Yes, PPC can be a very good and lucrative career, especially as PPC advertising is an integral element in most business growth programs. In the US, PPC marketers make between $46,000 and $174,000 a year. Additionally, PPC professionals can benefit from having access to the latest tools as well as a wide range of work opportunities—both as in-house professionals and as freelancers.
How do you write a PPC specialist job post?
If you want to write the perfect PPC specialist job post, you should make sure to be very specific about:
- The PPC platforms you need to be managed
- The tasks you need to be completed (like campaign optimization, budget management, or ad testing)
- Your expected salary range
- Your expected experience level
- Your desired location
- The timeline for the job (full-time or part-time)
- Your key performance indicators
- Any other specific requirements you have (e.g. if you need to see the results applicants have had with other companies)
How to become a PPC Specialist
To become a PPC specialist, you need to have a good understanding of how paid search works and how to optimize campaigns. This can be gained through practice and research. Start by reading up on PPC basics and then try to get hands-on experience managing campaigns.
You can do this by taking on free projects or through internships. Once you have good foundational knowledge, you can focus on learning more advanced techniques and tools that will help you optimize your PPC campaigns. You can also attend courses and conferences to stay up-to-date with the latest trends in the industry.
