The challenge that marketers and ecommerce business owners are seeing is that the ROI is not all there when it comes to influencer marketing. It’s really hard to be ROI positive in influencer marketing for 3 reasons:
Influencer marketing is not just another hat trick that you can throw money at and get good results every time.
The big brands out there like Nike and Adidas have extensive marketing teams, spend enormous amounts of money on some very large influencer databases like Klear or Grin, and pay their influencers thousands and thousands of dollars.
So what do you do if you don’t have the budget or the team to optimize these campaigns?
Here are a few ways that you can find influencers.
The first thing you should do is to look within your following and your connections and see if there are influencers that follow you already.
Then you should reach out to them and ask them if they would like to promote your product or service on social media.
Another great way to find influencers is to search for them on social media. You can search for a topic or by using a hashtag.
And then you could check out a few and find the top influencers that post using those hashtags.
If you are looking for a quick list of influencers on a topic you should use an influencer list.
That’s the fancy way of saying - just Google it! Search for “top home decor influencers” and you will find a few really good comprehensive lists of the top influencers.
That’s a good starting point if you are looking to identify microniches in your industry.
A database tool is a marketing tool like NinjaOutreach, that simply displays the influencers for you and grants you a way to message them all.
This isn’t a full-blown influencer marketing tool, it won’t let you manage campaigns, see the influencer sales and ROI stats, or message them directly through the platform.
But it’s a good start.
If you have the budget for it ($150-$1500/month), I would highly recommend using an influencer marketing tool.
Use these tools to do the following:
-Find the right influencers -Send out messages directly on the platform -Launch and manage campaigns -Approve pieces of content -Pay and track payments -Set up contracts and agreements
The best part is that a lot of these networks are invite-only, so you’re getting access to the top 1-5% influencers.
Here’s a list of influencer tools you should check out:
And that's just a short list, there are probably hundreds out there.