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10 Best Ways to Make Money Using Video in Email Marketing

Discover the top 10 strategies to boost your email marketing revenue with the power of video.

Jameela Ghann
By Jameela Ghann
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Edited by Mayple staff

Updated December 24, 2023.


Harnessing the power of video in email marketing isn't just a trend but a proven strategy for boosting engagement and revenue. In fact, 90% of marketers say video has helped them get more leads.

Unlocking the potential of video in your email marketing efforts offers a range of exciting possibilities, from showcasing your products to engaging your subscribers with personalized content.

By following these best practices and innovative approaches, you'll boost engagement and capitalize on videos' unique ability to convert leads into revenue.

10 ways to use video in email marketing

  • Product demos
  • Personalized video messages
  • Video testimonials and reviews
  • Product spotlights
  • How-to videos
  • Behind-the-scenes videos
  • Interactive videos
  • Customer success stories
  • Exclusive offers and promotions
  • Webinar invitations

Meet the expert

Jameela Ghann is a seasoned online store owner with over a decade of eCommerce experience. Apart from running Alora Boutique, she's also the marketing manager for Fera Product Reviews.

1. Product demos

Product demonstrations are a powerful way to give your audience a firsthand look at your offerings. They enable potential customers to see your products in action, gaining a better understanding of their functionality and benefits.

How to implement it

  • Create videos that display your products in practical scenarios.
  • Provide a clear explanation of your product and its key features.
  • Show how your product works, highlighting its unique selling points and benefits.
  • Use visuals and storytelling to share your product's story and improve engagement.
  • Ensure your video features a compelling call to action (CTA) that guides viewers toward purchasing or exploring further.

» Creating a new product? Here's how to launch products successfully with email marketing.

2. Personalized video messages

a screen shot of an email with a CTA button

Personalization is the key to making your audience feel valued and appreciated. You can create personalized videos by addressing subscribers by their names, locations, or individual preferences.

This tailored approach fosters a deeper connection between your brand and customers, enhancing customer engagement and building long-lasting brand loyalty.

How to implement it

  • Segment your email list based on factors like location or past purchase history.
  • Craft tailored video content that speaks directly to each segment's unique characteristics and preferences.
  • Address subscribers by name to personalize your videos and grab the recipient's attention.
  • Make product recommendations that align with each subscriber's unique style and preferences.
  • Ensure your CTA is explicit, encouraging viewers to explore further or make a purchase.

Pro tip: Want to keep your email subscribers from clicking away? Embed your video inside the email.

3. Video testimonials and reviews

Leverage testimonials and reviews from satisfied customers to establish trust and credibility. Real-life customer experiences are persuasive and can drive sales. You can use to automatically ask each customer for a video review a certain number of days after delivery. This can help boost your conversion rates and business growth.

How to implement it

  • Gather authentic video testimonials and reviews from satisfied customers on platforms like your website, social media, and third-party review sites.
  • Create short video clips featuring these testimonials, including visuals of the product or service for context.
  • Personalize the video content for your target audience, making it relevant to their interests.
  • Conclude each video with a clear CTA, guiding viewers to explore further or make a purchase.

4. Product spotlights

Create short and engaging videos that showcase your products or promotions. Provide information on discounts, unique selling points, and how to purchase. These videos can effectively drive conversions by capturing the viewer's interest and providing essential information.

How to implement it

  • Carefully choose a product aligned with your email marketing campaign goals and audience.
  • Craft an attention-grabbing subject line to engage recipients.
  • Use an appealing, responsive email template design.
  • Highlight key product benefits and unique selling points in the email content.

5. How-to videos

Develop educational videos that demonstrate how to use your products or offer valuable tips and insights related to your industry. This approach can establish your brand as an authority and provide added value to your subscribers, making them more likely to engage with your emails.

How to implement it

  • Develop concise video tutorials that show customers how to best use your products.
  • End each video with a clear CTA to encourage further engagement.
  • Segment your email list to target the right audience with relevant how-to videos.
  • Track video performance through metrics like open rates, click-through rates, and viewer engagement.

» Track your campaign's performance with these Microsoft Excel email marketing report templates

6. Behind-the-scenes videos

Give your audience a peek behind the curtain by showcasing what happens behind the scenes at your company. Highlight your team, production process, or the creation of your products. This can humanize your brand, connect with your audience, and drive interest in your offerings.

How to implement it

  • Plan and capture authentic moments behind the scenes, showcasing your team, processes, or product creation.
  • Craft engaging narratives within your videos to captivate your audience.
  • Use these videos to build trust by highlighting transparency in your operations.
  • Encourage audience interaction through questions, comments, and feedback.

7. Interactive videos

Incorporate interactive elements within your videos, such as clickable buttons or forms. These can collect user feedback, preferences, or contact information, enabling more personalized follow-up and increased revenue generation.

How to implement it

  • Start by designing compelling content that fits your audience and campaign goals.
  • Select a reliable platform that supports interactive features within videos. Several tools and software can help you achieve this, such as HapYak, Cincopa, or Playable.
  • Incorporate clickable elements within your videos. These could include buttons, links, or forms that viewers can interact with.
  • Strategically place CTAs within the video to guide viewers on their next steps.

8. Customer success stories

Customer success stories in email marketing provide compelling, real-life examples of satisfied customers benefiting from your products or services, inspiring trust and encouraging other subscribers to take action.

How to implement it

  • Collect customer stories showcasing product benefits and positive experiences.
  • Request detailed testimonials or success stories from satisfied customers.
  • Create engaging content, including written narratives or video interviews.
  • End each story with a clear CTA for the next step.

9. Exclusive offers and promotions

Use exclusive offers and promotions in your videos to entice and reward your email subscribers, driving engagement and sales.

How to implement it

  • Create compelling video content that highlights your exclusive offers and promotions.
  • Include a strong CTA that encourages viewers to take advantage of the offers.
  • Segment your email list to target subscribers who are most likely to be interested in these exclusive promotions.
  • Monitor the performance of your videos and exclusive offers, making data-driven adjustments as needed to optimize engagement and sales.

10. Webinar invitations

Use video to invite your email subscribers to exclusive webinars or events related to your industry or products. This can pique their interest, educate them, and potentially lead to revenue generation through future product purchases or subscriptions.

How to implement it

  • Create an engaging video invitation that highlights the value of the webinar and communicates event details.
  • Include a registration link or clear instructions for easy sign-up.
  • Encourage interaction by inviting questions or engagement before the webinar.
  • Follow up after the webinar with a thank-you email or video, along with additional information, offers, or opportunities for further engagement.

Here is an example from Hubspot:

a flyer for a new fashion show featuring a woman in a red dress

Harness the power of video in email marketing to beat the competition

Using the right videos in your email marketing campaigns requires a deep understanding of your target audience, well-defined and measurable goals, and a commitment to creating high-quality, engaging content tailored to their interests. Prioritizing the user experience, keeping up with the latest email marketing trends and technologies, and embracing a customer-centric approach are the keys to success.

At Mayple, we understand the power of email marketing and are dedicated to making it even more effective for you. We can connect you with a successful email marketing expert who can assist with setting budgets, building strong email lists, and expertly segmenting your audience.