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Jacob Elbaum
Jacob Elbaum

Jacob Elbaum

Jacob is the CEO & Founder of Shivook, an eCommerce Conversion Rate Optimization Agency focused on helping stores 2X conversion rates & scale ad spend. He's been in the digital marketing field for over 9 years.

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When to Start Conversion Rate Optimization?

When should you start creating your CRO strategy? And how do you know if it's the right time? We've got all the details for you.

CRO

July 31, 2022

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What is a Conversion Rate Optimization Strategy?

Everything you need to know about creating your conversion rate optimization strategy. How to create a hypothesis, make an A/B test, and analyze the results.

CRO

July 31, 2022

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How Do You Calculate Conversion Rate?

Here are the best ways to calculate your conversion rate and why sometimes it's not as accurate as you think. Read on.

CRO

July 31, 2022

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How Do You Analyze Conversion Rate?

What are the different types of conversion rate? And how do you analyze them all? Here's a post that will teach you how to just that.

CRO

July 31, 2022

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How to Hire the Perfect Conversion Rate Optimization (CRO) Agency

This is a comprehensive guide on how to find, hire, and manage the best CRO Agency for your business. Learn what a CRO agency does to improve conversions.

CRO

April 12, 2022

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How to Grow the Ultimate Marketing Team from Scratch

The Ultimate Guide on growing your Marketing Team, which roles you should hire for, which skills you need, and how to know when to expand.

Marketing

March 31, 2022

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The Ultimate Guide to A/B Testing for Ecommerce

Learn how to set up an A/B test for your eCommerce site, which tools to use, and some of the best testing strategies + get a [FREE Testing Template]

Ecommerce

December 13, 2021

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