Amazon Influencers: Best Ones to Work With + 5 Easy Ways to Find them 
Discover some of the top Amazon influencers to partner with for your next campaign + tips to find the best ones and strategies to maximize your ROIDOWNLOAD TEMPLATE
Who is the oldest influencer in the history of the world?
According to a Quora thread, it’s a tie between Socrates and Buddha, who were using their fame and wisdom to influence the society around them.
The notion of Influencers is not new. Influencers and their impact on consumer behavior have been around for a long, long time. Sure, “consumerism” didn’t look like a click of a few buttons and a "box too big to make sense for what you ordered" at your door 2 days later, but it was there in some form or another over centuries.
Today it does look like that, though. And the reality is that Amazon has shaped our lives more than we care to admit. In a great way, it has opened up doors for small and individual businesses to sell more on demand.
And some 2423 years later, Amazon influencers seek to use their fame and wisdom to influence the virtual society around them. In this post, we break down what an Amazon influencer is, and how to find the right one for your brand.
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What is an Amazon influencer?
An Amazon influencer is a content creator, blogger, or social media influencer that is also a member of Amazon’s Influencer Program. They provide inspiration and recommendations to help shoppers find the best products and brands on Amazon.
Amazon Influencers are able to set up a storefront where they feature products from different brands that sell on Amazon. They earn commissions on purchases made through their storefronts.
Why should brands work with Amazon influencers?
Amazon influencers can help increase your sales by promoting your product to their audience, build trust with consumers, improve the buying journey, and reduce your ACOS. Think about it: one click on an Instagram story or TikTok video can bring your potential customer straight to your Amazon store.
Amazon has built a reputation as a trustworthy destination to find whatever you need. When your customers search for a product they do in-depth research of reviews. And Amazon is one of the first websites they check out when they are digging for reviews.
So because shoppers already trust Amazon, pairing up with an Amazon Influencer adds a layer of trust. It can also improve your Amazon Ads efforts.
According to Influencer Marketing Hub and HubSpot:
- 72% of Gen Z and Millennials follow influencers on social media. That’s a growing buying market with disposable income to come!
- 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months. Can you say that a third of your customers purchased products based on your personal recommendation? (ads don’t count).
- 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities. Half of your Millennial customer base listens to influencers. That’s big!
What kind of influencer campaigns can you do on amazon?
There are several ways you can maximize your Amazon Influencer Partnerships and capitalize on the Amazon Influencer program. For example:
- Product reviews
- Featured on must-have lists
- Discount codes exclusive to Amazon shoppers
6 Mistakes companies make in hiring influencers
Before we dive into how to find the right Amazon Influencers, let’s talk about how to execute a great influencer campaign.
You may have tried to run influencer campaigns in the past (Amazon or otherwise) that brought you little to no results. That’s because influencer campaigns are not always as simple as “here’s my product, make me money”. Sometimes they are, but you still have to kiss quite a few frogs to get to that influencer princess.
OR you can follow our playbook and skip that part.
Many factors can negatively affect the performance of an influencer marketing campaign. Here are the main mistakes to avoid:
- Selecting influencers who aren’t aligned with your brand, or wouldn’t normally use your product
- Not evaluating the influencer’s target audience alignment before partnering up
- Pushing a rigid script on the influencer, rather than collaborating on a creative approach they feel will resonate with their fans
- Failing to set clear terms and timelines for your agreement
- Publishing blatantly promotional, hard-selling content that turns off fans
- Not setting up proper tracking, URLs, or landing pages beforehand
The fact is, when executed correctly, influencer marketing works for a wide range of companies—and it can work beautifully for your brand.
5 ways to find Amazon influencers and their storefronts
You can find anything on Amazon, even influencers. No, they don’t come to your door within 1-2 business days. No, not even with your Prime membership.
They can however help you sell more to your ideal target audience and they’re easy to find once you know what to look for.
Finding the right Amazon influencers can take some research, just like every other partnership does. Below are five fast and sure-fire ways to find the right amazon influencers for your brand.
1. Search for creators and influencers on Amazon
One way to find Amazon influencers is to see who is live streaming on Amazon Live. Influencers often stream live shows and interact with their audience. The good thing about this is that you can see how much real engagement they have in real-time so you can vet them on the spot.
Amazon features live events on its Amazon Live Homepage. Grab some popcorn, have a peek and see if any of them would fit your brand.
2. Use the #FoundItOnAmazon hashtag
Another way to find influencers on Amazon is to use the hashtag #founditonamazon to see a curated collection of influencer photos. You can select various product categories to narrow your search.
The hashtag #founditonamazon doesn’t stop on Amazon, though. It has 459k posts on Instagram and you can find the top creators that used it by filtering “top” posts.
If you want to take it a step further you can search for related hashtags on Instagram (and other platforms). For example, the hashtag #amazoninfluencer shows up in 326k posts on Instagram.
On TikTok, #founditonamazon has 4.7B views, #amazoninfluencer has 568M views, and #ifounditonamazon has 22M views.
Once you start searching for these hashtags, both of these platforms will populate a list of related hashtags. They’re worth exploring in search of the right partner.
3. Discover who your audience likes
A good influencer is one that has the same audience as you. So what better way to find out what your customer persona likes than going straight to the source?
An easy way to find the right Amazon influencers for your campaigns is to drill down into your ideal target audience and find out what they like + who they follow.
Pay careful attention to your social media analytics (most platforms offer great insights into your audience and their behaviors), and see which segment of your audience engages with you most. From there, take a look at who is following you and what influencers they follow.
I can’t stress this enough: your target audience and your influencer’s audience have to match. Don’t let yourself be charmed by the hundreds of thousands or millions of followers an influencer has. If they’re not followed by your ideal customers, they’re not a good match for you.
4. Use an influencer marketing tool or platform
Finding influencers doesn’t have to involve guesswork. If you like the fast and systemized way of doing things, there are dozens of great tools specifically designed for researching, vetting, and finding influencers.
Use influencer marketing tools for:
- Influencer discovery: many of these platforms list most (if not all) influencers on social profiles like Instagram, TikTok, and YouTube. They are waiting for you to find them!
- Get audience data: not every influencer will be the right fit and that’s ok. You can determine which ones are the right fit even before you start working with them, however. An influencer tool will help you gain performance data like engagement rate, real audience, % of the audience in your target location, demographics, and what their audience is talking about. All before you even interact with them.
- Access to influencers’ contact information: whether you’re running big or small campaigns, you’ll have to contact your ideal influencers. With social media restrictions and messages ending in the “other” inboxes, having their email information can speed up the process.
- Tracking and monitoring: many of these tools have great campaign tracking and monitoring in place for full campaign transparency, minimizing your risk of going into business with influencers that don’t have your best interest at heart.
5. Hire an Amazon marketing agency
This all sounds great but… If you like the idea of ramping up your influencer efforts but don’t want to dive into the project yourself you don’t have to.
There are many experts and agencies that have created great systems to do all of this for you. Many of these agencies have already established relationships with influencers that they trust and have shown results in previous campaigns. That means you can get a head start and free up your time to scale with this new revenue source.
One good bet to find the right team is to look into Mayple’s Amazon experts and micro-agencies. We have curated a list of the top Amazon agencies in 2023 that are vetted by Mayple’s internal team.
5 Top Amazon influencers to work with this year
Wondering what the top Amazon Influencers are this year? Here are some of our favorites.
1. Leticia Gardner
Niche: fitness, home décor, health & beauty, fashion, pet products
Amazon: Leticia Gardner
Leticia has $1.7M followers on TikTok, over 400k on Instagram, and 14k subscribers on YouTube, which makes her a mega influencer. She mainly creates content for the fitness, fashion, and lifestyle industries and owns Totalbody21, a fitness lifestyle brand.
2. Holland Smith Paterno
Niche: Fashion, Beauty, Home
Amazon: Holland Smith Styling
Holland Smith Paterno is a blogger and micro-influencer. She has 58k followers on TikTok and 19k followers on Instagram. She posts lifestyle content and her engaged audience loves her beautiful and recognizable aesthetic.
3. Laura Fuentes
Niche: Health & Wellness, Kids & Baby, Kitchen & Cooking
Laura promises to post and endorse everything you need to make healthy family meals, including meal prep and getting organized in the kitchen.
4. Ashley Marquez
Amazon: Teach Create Motivate
Niche: Education, lifestyle, fashion, and beauty
Ashley’s content shows her passion for education and teaching. She is a top Amazon influencer and usually partners up with brands that work on improving the teaching and learning process in schools and homes.
5. Felicia Day
Amazon: Felicia Day
Niche: books, baby products
Felicia Day is a well-known actress and creator of a web series with over 4 million followers online. She is a member of the Amazon Influencer Program’s Hall of Fame and posts about sci-fi, books, and baby products.
6. Brennen Bailey
Website: Brennen Bailey
Brennen is a photographer turned micro-influencer whose work appears on a variety of famous feeds and social media accounts.
7. Kirsten Titus
Amazon: Kirsten Titus
Niche: tech, fashion, gadgets, jewelry, beauty
Kirsten is an Amazon influencer that covers many different types of products. She likes to post about tech, fashion, and everything in between.
Ready to dive into Amazon influencer marketing? Your customers want you to. And with most consumers today trusting the voice of influencers and brand ambassadors more than advertisements run by brands, your profit margins will thank you too.
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