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Amazon Influencers: Best Ones to Work With + 5 Easy Ways to Find them [2024]

Discover some of the top Amazon influencers to partner with for your next campaign + tips to find the best ones and strategies to maximize your ROI

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By Sandra Stepan
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Edited by Mayple staff

Updated January 11, 2024.

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Who is the oldest influencer in the history of the world?

According to a Quora thread, it’s a tie between Socrates and Buddha, who used their fame and wisdom to influence society.

The notion of influencers is not new. Influencers and their impact on consumer behavior have been around for a long, long time. Sure, back then, “consumerism” didn’t look like clicking some buttons and a "box too big to make sense for what you ordered" at your door 2 days later.

Today it does look like that, though. And Amazon has had a huge role to play in this: it has opened the doors for small and individual businesses to sell more, on demand. Moreover, it has opened the doors for a whole new niche of influencers too -- people who buy on Amazon and use their wide reach to help other people make better buying decisions.

Tapping into the power of Amazon influencers can be a complete game changer for you as a store owner. But if you feel overwhelmed by the propensity of options you have when you look up “Amazon influencers,” it’s totally understandable.

We’re here to help you out. In this article, we have gathered the top Amazon influencers in 2024 (and what makes them a great choice for your business.)



What is an Amazon influencer?

An Amazon influencer is a content creator, blogger, or social media influencer who is also a member of Amazon’s Influencer Program. They provide inspiration and recommendations to help shoppers find Amazon's best products and brands.

Amazon Influencers are able to set up a storefront where they feature products from different brands that sell on the platform. They earn commissions on purchases made through their Amazon storefronts.

Why should brands work with Amazon influencers?

Amazon influencers can help increase your sales by promoting your product to their audience, build trust with consumers, improve the buying journey, and reduce your ACOS. Think about it: one click on an Instagram story or TikTok video can bring your potential customer straight to your Amazon store.

Amazon has built a reputation as a trustworthy destination to find whatever you need. When your customers search for a product they do in-depth research of reviews. And Amazon is one of the first websites they check out when they are digging for reviews.

amazon-influencer-program


So because shoppers already trust Amazon, pairing up with an Amazon Influencer adds a layer of trust. It can also improve your Amazon Ads efforts.

According to Influencer Marketing Hub and HubSpot:

  • 72% of Gen Z and Millennials follow influencers on social media. That’s a growing buying market with disposable income to come!
  • 33% of Gen Z-ers have bought a product based on an influencer's recommendation in the past three months. Can you say that a third of your customers purchased products based on your personal recommendation? (ads don’t count).
  • 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities. Half of your Millennial customer base listens to influencers. That’s big!

And Amazon is one of the only marketplace among its competitors that has an established influencer program.

What kind of influencer campaigns can you do on amazon?

There are several ways you can maximize your Amazon Influencer Partnerships and capitalize on the Amazon Influencer program. For example:

  • Product reviews
  • Unboxing
  • Featured on must-have lists
  • Discount codes exclusive to Amazon shoppers
brian-macduff-influencer


6 Mistakes companies make in hiring influencers

Before we dive into how to find the right Amazon Influencers, let’s talk about how to execute a great influencer campaign.

You may have tried to run influencer campaigns in the past (Amazon or otherwise) that brought you little to no results. That’s because influencer campaigns are not always as simple as “here’s my product, make me money”. Sometimes they are, but you still have to kiss quite a few frogs to get to that influencer princess.

OR you can follow our playbook and skip that part.

Many factors can negatively affect the performance of an influencer marketing campaign. Here are the main mistakes to avoid:

  1. Selecting influencers who aren’t aligned with your brand, or wouldn’t normally use your product
  2. Not evaluating the influencer’s target audience alignment before partnering up
  3. Pushing a rigid script on the influencer, rather than collaborating on a creative approach they feel will resonate with their fans
  4. Failing to set clear terms and timelines for your agreement
  5. Publishing blatantly promotional, hard-selling content that turns off fans
  6. Not setting up proper tracking, URLs, or landing pages beforehand

The fact is, when executed correctly, influencer marketing works for a wide range of companies—and it can work beautifully for your brand.



5 ways to find Amazon influencers and their storefronts

You can find anything on Amazon, even influencers. No, they don’t come to your door within 1-2 business days. No, not even with your Prime membership.

They can however help you sell more to your ideal target audience and they’re easy to find once you know what to look for.

Finding the right Amazon influencers can take some research, just like every other partnership does. Below are five fast and sure-fire ways to find the right amazon influencers for your brand.

1. Search for creators and influencers on Amazon

One way to find Amazon influencers is to see who is live streaming on Amazon Live. Influencers often stream live shows and interact with their audience. The good thing about this is that you can see how much real engagement they have in real-time so you can vet them on the spot.

Amazon features live events on its Amazon Live Homepage. Grab some popcorn, have a peek and see if any of them would fit your brand.

amazon-influencers-homepage


2. Use the #FoundItOnAmazon hashtag

Another way to find influencers on Amazon is to use the hashtag #founditonamazon to see a curated collection of influencer photos. You can select various product categories to narrow your search.

foundit_og_images_general


The hashtag #founditonamazon doesn’t stop on Amazon, though. It has 459k posts on Instagram and you can find the top creators that used it by filtering “top” posts.

If you want to take it a step further you can search for related hashtags on Instagram (and other platforms). For example, the hashtag #amazoninfluencer shows up in 326k posts on Instagram.

On TikTok, #founditonamazon has 4.7B views, #amazoninfluencer has 568M views, and #ifounditonamazon has 22M views.

found-it-on-amazon-tiktok-search


Once you start searching for these hashtags, both of these platforms will populate a list of related hashtags. They’re worth exploring in search of the right partner.

3. Discover who your audience likes

A good influencer is one that has the same audience as you. So what better way to find out what your customer persona likes than going straight to the source?

An easy way to find the right Amazon influencers for your campaigns is to drill down into your ideal target audience and find out what they like + who they follow.

Pay careful attention to your social media analytics (most platforms offer great insights into your audience and their behaviors), and see which segment of your audience engages with you most. From there, take a look at who is following you and what influencers they follow.

I can’t stress this enough: your target audience and your influencer’s audience have to match. Don’t let yourself be charmed by the hundreds of thousands or millions of followers an influencer has. If they’re not followed by your ideal customers, they’re not a good match for you.

4. Use an influencer marketing tool or platform

Finding influencers doesn’t have to involve guesswork. If you like the fast and systemized way of doing things, there are dozens of great tools specifically designed for researching, vetting, and finding influencers.

Use influencer marketing tools.

  • Influencer discovery: many of these platforms list most (if not all) influencers on social profiles like Instagram, TikTok, and YouTube. They are waiting for you to find them!
  • Get audience data: not every influencer will be the right fit and that’s ok. You can determine which ones are the right fit even before you start working with them, however. An influencer tool will help you gain performance data like engagement rate, real audience, % of the audience in your target location, demographics, and what their audience is talking about. All before you even interact with them.
  • Access to influencers’ contact information: whether you’re running big or small campaigns, you’ll have to contact your ideal influencers. With social media restrictions and messages ending in the “other” inboxes, having their email information can speed up the process.
  • Tracking and monitoring: many of these tools have great campaign tracking and monitoring in place for full campaign transparency, minimizing your risk of going into business with influencers that don’t have your best interest at heart.

5. Hire an Amazon marketing agency

This all sounds great but… If you like the idea of ramping up your influencer efforts but don’t want to dive into the project yourself you don’t have to.

There are many experts and agencies that have created great systems to do all of this for you. Many of these agencies have already established relationships with influencers that they trust and have shown results in previous campaigns. That means you can get a head start and free up your time to scale with this new revenue source.

amazon-marketing-agencies-list


One good bet to find the right team is to look into Mayple’s Amazon experts and micro-agencies. We have curated a list of the top Amazon agencies in 2024 that are vetted by Mayple’s internal team.

Top 20 Amazon influencers to work with this year

Wondering what the top Amazon Influencers are this year? Here are some of our favorites.

1. Jamye Hunter

Niche: military, fitness

Amazon: Jamye Hunter

Jamye Hunter is a former member of the U.S. Army National Guard. She has transitioned into a full-time role as an influential figure on Amazon. Jamye is highly passionate about fitness and advocates for adopting a healthy lifestyle. Furthermore, she has a robust skillset in self-defense, making her an ideal choice for those seeking an influencer with a multifaceted background.



2. The Ohio Girl Jaz

Niche: beauty, fashion, travel

Amazon: Theohiogirljaz

Website: Theohiogirljaz

Jaz is a popular micro-influencer in the fashion and beauty world. She has around 39.7k followers on Instagram and a smaller following on YouTube and TikTok. Her style is casual, affordable, and has a touch of boho flair.

Jaz has collaborated with big brands like Walmart and small fashion boutiques. She also posts regular Amazon haul videos to share her thoughts on products and fashion finds.



3. Nancy Basile

Niche: entertainment, animation, printables

Website: Media Medusa

Nancy Basile is from Pennsylvania and has established herself as a notable figure in the print industry. Her downloadable printables have gained recognition and have been featured on websites like Cartoon Network and Warner Bros.

Nancy uses her blog to share reviews and insightful guides on movies and TV shows, so if your audience consists of movie enthusiasts, she might be the perfect influencer for you.



4. Brad Kowitz

Niche: camping gear, fitness, photography

Amazon: TraiRecon

Website: TrailRecon

Brad Kowitz, an Amazon Influencer, gained popularity after his YouTube channel took off. With 467K YouTube subscribers, 149K Instagram followers, and 43K Facebook followers, Brad's content focuses on travel, off-road adventures, fitness, camping, photography, and tech.



5. Nicole Sposato-Torres

Niche: baby products, food

Amazon: Nicole’s Lounge

Nicole is mother two children and is an official product tester for Amazon. Her opinions have been featured in multiple renowned publications, including Viewpoints.com. Her feed focuses on parenting and baby products.



6. Justin Braun

Niche: vehicle mods, off-road supplies, tools, 3D printing

Amazon: Overtime Garage

Website: JBMFG

Justin Braun is a cool YouTuber with 16.9K subscribers, along with 7K Facebook followers and 3.8K Instagram followers. His videos are full of energy and revolve around off-road adventures, vehicle modifications, workshop tools, and tech stuff.



7. Andy Feliciotti

Niche: home products, technology

Website: Awesome Stuff to Buy

Andy Feliciotti is an authorized Amazon Affiliate who has been promoting products on his website since 2012. He's a seasoned influencer on Amazon, and he even writes ebooks and guides to help others become successful influencers. If you're looking for an experienced influencer who can provide great value, Andy is the one for you.



8. Jalissa Queen

Niche: fashion, beauty, technology, photography

Amazon: Jalissa Queen

Website: Jalissa Queen

Jalissa Queen is a renowned Amazon Influencer known for her expertise in product reviews. With 16.6k Instagram followers and 1.25k YouTube subscribers, she has built a loyal following with content around photography, beauty, fashion, and tech reviews.



9. Justin Suneri

Niche: motivational, healing, trauma

Amazon: Justin LMFT

Justin Sunseri is a certified marriage counselor and the host of the acclaimed Polyvagal podcast. His focus is self-help eBooks and manuals, so Justin is the right influencer for you if your target audience is interested in the genre.



10. Chanel Oldham

Niche: parenting, natural products, beauty

Amazon: Chanel Oldham

Chanel is a dedicated influencer who thrives on sharing Amazon products with her loyal followers. As a mom blogger, she delves into a wide range of subjects, spanning beauty, fashion, business, and lifestyle. With a primary emphasis on home and lifestyle categories, Chanel curates an array of Amazon products that cater to the needs and interests of her engaged audience.



11. Leticia Gardner

Niche: fitness, home décor, health & beauty, fashion, pet products

Amazon: Leticia Gardner

Website: Totalbody21.com

Leticia has $1.7M followers on TikTok, over 400k on Instagram, and 14k subscribers on YouTube, which makes her a mega influencer. She mainly creates content for the fitness, fashion, and lifestyle industries and owns Totalbody21, a fitness lifestyle brand.

leticia-gardner-amazon


12. Chelsea Sweets

Niche: baking, sweets

Amazon: Chelsweets

Website: Chelsweets

Chelsea Sweets is a pro cake maker and decorator who focuses on creating content about cake making and decorations. She uses her Amazon storefront to suggest tools people can use to bake at home. Based on her follower count and niche, she would be a terrific option for FMCG brands.



13. Holland Smith Paterno

Niche: Fashion, Beauty, Home

Amazon: Holland Smith Styling

Website: Hollandpaterno.com

Holland Smith Paterno is a blogger and micro-influencer. She has 58k followers on TikTok and 19k followers on Instagram. She posts lifestyle content and her engaged audience loves her beautiful and recognizable aesthetic.

holland-smith-paterno


14. Gracefully Glam (Anca)

Niche: fashion, lifestyle, home

Amazon: Gracefully Glam

Gracefully Glam, also known as Anca, is a popular influencer with a passion for beauty and home. With over 274K Instagram followers, she frequently shares her favorite products, many of which can be found on Amazon. Anca also provides links for easy shopping. Additionally, she offers a glimpse into her daily routines and shares captivating Reels on her Instagram account.



15. Laura Fuentes

Niche: Health & Wellness, Kids & Baby, Kitchen & Cooking

Amazon: MOMables

Website: Laurafuentes.com

Laura promises to post and endorse everything you need to make healthy family meals, including meal prep and getting organized in the kitchen.

laura-fuentes


16. Tbones Tech

Niche: tech, photography gear

Amazon: Tbones Tech

TbonesTech is a certified Amazon Influencer who specializes in sharing exclusive promotion codes for Amazon in his YouTube videos. On his channel, Tbones showcases exciting unboxing videos featuring the latest photography gear. As an expert filmographer, his recommendations hold weight, and his followers trust his expertise when it comes to product suggestions.



17. Ashley Marquez

Amazon: Teach Create Motivate

Website: Teachcreatemotivate.com

Niche: Education, lifestyle, fashion, and beauty

Ashley’s content shows her passion for education and teaching. She is a top Amazon influencer and usually partners up with brands that work on improving the teaching and learning process in schools and homes.

teach-create-motivate-amazon-page


18. Lori-Lee Elliot

Niche: lifestyle, tech

AmazonL Lori-Lee Elliot

Lori-Lee is a lifestyle and tech influencer who has gained a following on Amazon. She shares her favorite products and style recommendations in women's fashion. Lori-Lee regularly posts photos, blogs, and videos with styling tips, travel recommendations, and wellness advice to help her followers look and feel their best.



19. Felicia Day

Amazon: Felicia Day

Niche: books, baby products

Felicia Day is a well-known actress and creator of a web series with over 4 million followers online. She is a member of the Amazon Influencer Program’s Hall of Fame and posts about sci-fi, books, and baby products.

felicia-day


19. Brennen Bailey

Amazon: Essentials

Website: Brennen Bailey

Niche: Photography

Brennen is a photographer turned micro-influencer whose work appears on a variety of famous feeds and social media accounts.



20. Kirsten Titus

Amazon: Kirsten Titus

Niche: tech, fashion, gadgets, jewelry, beauty

Kirsten is an Amazon influencer that covers many different types of products. She likes to post about tech, fashion, and everything in between.



Ready to dive into Amazon influencer marketing? Your customers want you to. And with most consumers today trusting the voice of influencers and brand ambassadors more than advertisements run by brands, your profit margins will thank you too.



FAQs

How do you find influencers on Amazon?

You can find influencers on Amazon by searching for their name or keyword on Amazon or by visiting the influencers tab on the site. If you click on the "follow" button next to their name it will add them to your list and you will be able to see their posts and sales.

Who is eligible to be in the Amazon Influencer Program?

Anyone that has a profile on a social media platform (like YouTube, Instagram, Facebook, or TikTok) Amazon doesn't require a certain minimum follower count but they do look at the size of your community and various other engagement metrics. They want to see that you have real loyal followers and that you put out quality content.

Do Amazon influencers get paid?

Yes, Amazon influencers get paid via Amazon's affiliate program. They use affiliate links in their content and when a user clicks on it and purchases a product, they get to collect a commission per sale. Commission rates vary by category. 

Amazon influencers can also get paid by the brands they work with, either per post or by getting free products.

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Are Amazon influencers real?

The Amazon Influencer Program is an extension of Amazon's Associate's program where anyone with a qualifying social media account can promote products and earn commissions. The commission rate varies depending on the product category and can be anywhere from 1% to 10% of each sale.

How much do Amazon influencers make per item?

An Amazon influencer could make anywhere between a few dollars a month to several thousands of dollars. It all depends on the social media channels they're using, type of content they're producing, their follower count and engagement.

How do I find someone's storefront on Amazon?

You can find someone's Amazon storefront by using the search bar at the top of the page. You can search by their name, business name, or keyword. Then select "shop by department" and you will see a list of their items for sale.