What do branding agencies do for eCommerce stores?
There are four elements of an eCommerce brand that need to be developed. These four elements are the logo, imagery, typography, and brand identity. Branding companies develop these elements, establish the brand story, study the customer data and try to create the most engaging customer experience.
Branding services could involve creating various design assets for a wide range of marketing channels such as social media marketing, content marketing, product packaging, and any printed materials the brand has. They could also include copywriting and creating the brand voice.
What is eCommerce branding?
Your e-Commerce brand is not just your logo, brand name, and catchy tagline. It's how people perceive and talk about your business, it's the emotional connection that potential customers feel towards your brand. It's the impression left on people by an eCommerce company after they interact with it.
The way to develop your eCommerce branding is to start with your purpose and values. Then you develop your story, your style guide, and the various attributes of the brand. Finally, you take all of that and use graphic design and creative online marketing to make it come to life.
Why should you hire an eCommerce branding agency?
There are many benefits to hiring a creative agency to work on your branding.
Working with a professional branding agency on a website redesign or a brand refresh is often cheaper than having your in-house team do it. Also, a re-brand may require some animation & video marketing and you might not have that expertise on your marketing team.
Get an outside perspective
Ecommerce businesses tend to get siloed in their own little industry bubble and often need a fresh perspective. That's when a digital design agency could come in handy. They could give guidance on the various elements of the brand and help steer it in the right direction, to improve conversion rates, create more memorable experiences, and improve your sales funnel in creative ways.
One point of contact
Creative branding agencies often have one point of contact that each client communicates with. So you don't have to deal with a whole team of experts. Ecommerce marketing agencies often have a very structured and easy way to communicate with customers.
Unlock growth for all of your marketing channels
Improving your branding has an effect on all of your marketing channels. Better-looking sites that have higher engagement with their audiences get a boost from search engines like Google. They can also improve the conversion rate optimization, search engine optimization, social advertising, Amazon SEO, search advertising, and affiliate marketing campaigns you have running and all the various digital marketing strategies you may be using to acquire and convert your traffic.
Find the best eCommerce branding agency on Mayple
We have a community of over 600+ digital marketing agencies and marketing experts. We hand-pick and vet all of them and match the right one to your business. Our community offers a wide range of digital marketing services including search marketing, social media marketing, social media advertising, content strategy, design services, email marketing, conversion rate optimization, and branding campaigns.
On top of your expert, you would get a digital strategist who is a Mayple rep and is there to help find new marketing channels for your business, improve your strategy, and help you hit your business goals. Click here to learn more.