Facebook is one of the most popular social networks out there. It has over 2 billion users worldwide and continues to grow every day. With so many people using Facebook, it's important that you create compelling content for your fans and followers.
In this article, we'll discuss all of the different types of content that work on Facebook so you can create something that truly resonates with your target audience and increases your engagement and sales in the long term.
Facebook content trends for 2023
The type of content that does best on Facebook is changing. The iOS 14.5 changes affected a lot of advertisers and a lot more brands have moved on to other ad channels (like TikTok Ads and Google Shopping for eCommerce brands).
Meanwhile, the brands that have stayed on Facebook are putting all their efforts into live-streaming video content, Facebook Live, Facebook Stories, and user-generated posts.
Let's dive into each of these trends and look at the types of posts you should create to maximize your marketing budget.
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Types of Facebook content
Before you hire a content planner you need to understand the types of content you want to post. You may already have a library of posts available, or some kind of campaigns running, both of which would be useful in this process.
Here are the main types of Facebook content you should consider:
Influencer images are a great way to reach new audiences and even help you reach your goals. work with influencers on creating images that you can share on your Facebook page and use as ad creatives.
Here are a few things to keep in mind when posting influencer images:
- Choose an influencer who has the same values as your business, ones that would resonate with your potential customers
- Make sure they understand what your brand stands for and the benefits of your product or service
- Create high-quality images that look authentic, natural, and engaging
User-generated content (UGC) is content that is created by users. It could be lifestyle images, product photos, videos, text, customer reviews, you name it.
User-generated images and videos work really well on Facebook. They are more engaging than branded images/videos and generate more trust from the consumer.
There are many ways to work UGC into your content strategy:
- You can create a contest asking people to submit a photo or video of themselves and your product to win prizes, access to upcoming events, and exclusive content
- Post UGC in groups, on your own wall, and as Facebook stories
- Launch a giveaway for the creator of the best photo or video
Giveaways & contests
Giveaways and contests are a great way to get new fans, promote your brand, and give your audience something fun to do. A really effective way to run these giveaways is to partner with other non-competing brands in your niche.
For example, if you sell hiking boots you can partner with brands that sell snacks, electrolyte water, travel apps, and selfie sticks for hikers. And when you offer a prize with all of these products as a bundle it will be much more desirable in the eyes of your potential customers and help improve your audience engagement.
If you have a Facebook page, it's important to stay on top of current events. This is one way that you can keep your fans engaged and interested in what you're posting. Just make sure that the things you post are relevant to your brand, and don't overdo it.
You can mention something that is happening in the news, in your community, or something that's related to a cause your business supports.
It's all about live video and live streaming these days. People want to be entertained and live video lets them feel a part of a community of viewers.
Facebook Live is a great way to engage with your customers and interact with your followers in real time. You can also use it to share exclusive content, such as behind-the-scenes footage of an event or a product launch. You can also do live demonstrations or interviews with experts on various topics, live product walkthroughs, and live Q&As.
Another hack that the Facebook algorithm loves is when brands post entire videos on Facebook. Avoid posting YouTube links to videos that you've made. Make sure that you upload them directly to Facebook and publish them as native videos.
Facebook video is the best way to connect with your audience, show off your brand, and tell your story. Facebook video is the best way to share your message in a compelling, impactful way that connects with your target audience and gets them watching more of your content.
Humor is always the way to go. It's entertaining, and engaging, and provides a fun way to showcase your brand's personality.
Inspirational quotes and images
Inspirational quotes don't work for every business but are still a great way to engage your audience on Facebook. Make sure the quotes are relevant to your audience and relate to the other types of content you've been posting.
Facebook post ideas to increase engagement
Questions are an easy way to start a conversation. They can be used in a variety of ways, but questions you ask your audience should have one thing in common: they need to be relevant and useful for them.
Show a behind-the-scenes video
To win the trust of your Facebook audience, you need to show them that you're an authentic brand. One way to do this is by showing your company's inner workings, from testing products to making them. This can be done in a few ways:
- Show a behind-the-scenes video of the product being made.
- Show how people use it in their everyday lives and what makes their experience different than other options on the market.
- Create a video about how you create or test your product. This can help build trust as well as show off some interesting facts about how your business operates (for example, if it's environmentally friendly or uses unique technology).
Use branded graphics & content themes
We're living in an era of overstimulation and information overload. To cut through the noise, you need to make your content stand out. The best way to do this is by being consistent in both the type of content you post and how you format it. One way to do this is by using branded graphics in all of your posts.
Use branded graphics as recurring themes throughout social media channels. You can pick a template and upload similar images every month so users get used to seeing them.
Telling stories is one of the most powerful ways to connect with your audience. A great story makes people feel something, it can make them laugh or cry. And that creates an emotional connection with your brand which leads to more trust for your brand.
You can share stories about your business, employees, customers, and actual products on Facebook. The more engaging these are the more likely they are to pop out in your audience's news feed.
One of my favorite content creators - Nas Daily - creates really fascinating educational content by telling stories about people all over the world.
Encourage customers to share UGC
Make sure you’re encouraging your customers to share their UGC on Facebook. This is a great way to get more engagement, and it will also put some of your customers in the spotlight, which can help elevate the brand as well. It’s a particularly powerful content strategy for eCommerce brands.
You can also share your UGC on social media channels like Instagram, Twitter, or Pinterest. When it comes time to post photos, try using the hashtag #shareyourstory or make a branded hashtag for your specific campaign. You can use marketing tools like Pixlee or Loox to collect UGC and automate the entire process.
Use Product testimonials
Use your UGC to create product testimonials. You can film your customers using your product or you can hire an influencer to make a product review. Just make sure that you're making visual content, that it answers the most common questions you get from customers and that it's engaging.
Pro tip: another great way to use product testimonials is by publishing them on your site, in blog posts, and on your product pages.
Allow fans to write on your wall
Another great way to get more UGC and improve your engagement on your Facebook page is to let your fans write on your wall.
Facebook has a feature called “Write a Review” that allows customers to write on your wall. This is a great way to get customer feedback on your products or services, as well as allow them the opportunity to share their opinions with others in their social circle.
Reply to each review (whether positive or negative) and use Facebook Messenger to continue the conversation.
Focus on a monthly topic
A common mistake is posting too much and not focusing enough on quality. While you want to make sure that you keep your audience engaged, posting frequently is less important than the content itself.
The best way to organize your content and make sure that it's high-quality is to focus on a monthly topic. Create a content calendar and choose your topic for each month. This could be anything from ‘share-worthy food photos’ or ‘updates from our favorite local businesses'. Also, be sure to sprinkle in your promotional content with a catchy CTA.
Post at optimal times
These tools will show you how many people have interacted with content from your page at different times throughout the week and help you get more engagement.
Test various posting frequencies
To get the best results, you’re going to have to try different things. You can test various posting frequencies, times of day, types of content, and types of posts. You can also test different images in your posts and see what works best for you.
You really can't overdo it with social media content. The more times you post the better. Some social media managers recommend you post 1-3 times per day on Facebook, but you should definitely experiment with it and see what works best for your business.
Unlock Facebook's potential
Facebook is still a super powerful social channel. Brands need to create quality content, use videos, UGC, hire influencers, repurpose blog content, and engage with their audiences in creative ways.
Not sure if your content is good enough? Need some help with your advertising campaigns? Hire one of our Facebook agencies that specialize in eCommerce to scale both your organic and paid efforts.
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