How to Improve Email Marketing
Here are 11 proven ways to improve your email marketing campaigns. Including segmentation, email frequency, the best email content to use and more.DOWNLOAD TEMPLATE
Email marketing is one of the most profitable channels. And it doesn’t matter what email marketing tool you use, whether it’s Mailchimp or Klaviyo, there are a ton of things you can do to improve. Here are some of the best ways to increase your email marketing sales.
1. Segment your email lists
Create different segments within your overall list. These could be based on whether the user is a lead or a customer, their purchase history, their browsing history, geography, gender, interests, etc.
2. Test your subject lines
It’s always a good idea to test your subject line using an A/B test. Add emojis, and emotive words, and test the subject line length.
3. Make sure your emails are mobile-friendly
Since more than 50% of all emails are opened on mobile devices it’s super important that your emails are optimized for mobile. Test each email and see if the pictures and the text are visible. Consider creating a separate version of each email for mobile or switching to an email tool that does that automatically for you.
4. Send another email if it's unopened within 24 hours
A great trick to gauge which subject lines work best is to send a second email to all the recipients that haven’t opened your first email, using another subject line.
5. Personalize your emails
Always include the name of the recipient, and personalize the email to fit who they are. You can include products that they browsed, a particular category they were interested in, etc. Make the email speak to them and their interests and values.
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6. Have the emails come from a real person (as opposed to ‘noreply’)
Always put a name of a real person in the sender field. Never send your emails from a ‘noreply’ address. And if your last name is too long just put your first name + your company name (’Bob from Company’).
7. Test your preview text
The preview text is the second line of text that your recipient sees after the subject line, before opening your email. It’s important to give them a taste of the content of the email and make it engaging enough for them to click.
8. Have a balance of educational and promotional emails
Don’t just send promotions every week. Balance it out with educational content about your brand, tell your brand story, entertain the user, share recent news about your company, and share customer reviews or UGC from prominent influencers about your product.
9. Use email flows
Email flows are a great way to boost your revenue from email marketing. They are automated sequences of emails that target specific segments. These can include things like a cart abandonment flow, a welcome flow, a returning customer flow, etc.
10. Launch giveaways
Giveaways are a great way to engage with your list. You can launch them on social media and/or use influencers or other brands to promote them.
11. Launch a referral/loyalty program
A loyalty program is a great way to gain more subscribers and expand your email list. You can offer a unique referral link to each subscriber and include it on the footer of the email. You can also offer them company swag or other exclusive rewards for repeat purchases or referrals.