The sharing economy is reshaping our world. Airbnb, the world’s largest accommodation provider, owns no real estate. Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world's most popular media owner, creates no content.
Most businesses are not fulfilling their growth potential through digital marketing. In-house work can be time-consuming, and the expertise is limited. Agencies are known for overpricing and under-delivering.
Selectom shifts the paradigm in marketing management -- the platform that provides businesses with continuous optimized marketing services, fueling their growth. Companies can streamline their workflows by recruiting marketing experts who fit their niches, as well as comparing their rates and performance – all in one platform.
Usually, when a deal is sealed, the mediator steps down and lets both sides continue on their own. This is not the case with Selectom as it allows constant monitoring and optimization of marketing campaigns, as well as testing and comparing several marketers simultaneously and retaining sole possession of all digital assets (even when changing marketers).
Omer Farkash, the co-founder and CEO of Selectom, said:
"In a reality where marketing is the cornerstone for spreading your business’s message, we've realized there is a gap between the advances of digital marketing practices and the work process that precedes them. This is what motivated us to create Selectom.”
"Selectom will bring transparency and integrate the most cutting-edge technologies, all under one roof -- ensuring that businesses make the best use of their marketing budgets, and that marketers are evaluated strictly on their performances," Farkash added.
Selectom already has hundreds of satisfied customers who have compared marketing specialists in real time and picked the ones who best fit their niches. Among them, you can find AvaTrade, a leading Forex and CFD broker; IronSource, a digital monetization company; and Tel Aviv University, the largest university in Israel.