Text Message (SMS) Marketing
eCommerce Guide
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SMS marketing strategy

SMS marketing strategy

Before you send any text message campaigns, you need to have a list of subscribers.

With eCommerce, it’s easier to do than with other businesses because your customers actually want (and expect) to hear from you after the purchase.

Strategy 1: Automate customer communication with SMS

Before you send any text message campaigns, you need to have a list of subscribers.

With eCommerce, it’s easier to do than with other businesses because your customers actually want (and expect) to hear from you after the purchase.

Customers expect to get:

  • An order confirmation
  • A shipping notification with a tracking number
  • A delivery notification
  • A reminder to leave a review 2-3 weeks after purchase

These are the standard touchpoints for any eCommerce store and customers love to receive these on their mobile phones, as notifications or text messages.

So you should ask for the customer’s phone number during checkout and explain what you will be using it for (the above-mentioned touchpoints).

Here’s an example of an SMS shipping confirmation from Omnisend:

omnisend sms marketing strategy shipping confirmation

Strategy 2: Launch a referral program

Another great way to get phone numbers is by launching a referral program.

A great example is Robinhood’s referral program, where they offer their users a chance to win a free stock if they refer their friends.

robinhood referral program via sms marketing strategy text messaging ecommerce

Robinhood’s robust and enticing mobile referral program is certainly one of the reasons the company has grown to be valued at $11.2B in only 7 years after its founding in 2013.

Strategy 3: Launch an SMS giveaway

Another great way to grow your SMS list is by running a giveaway.

You could post about it on your various social media channels, offering people to enter the giveaway by sending you a text message, or by putting in their number on your landing page.

A great example of this is a text giveaway that Chipotle launched back in 2014. The brand has seen a TON of success with SMS marketing since then, and it continues to be a successful marketing channel for them.

Chipotle text message campaign giveaway example ecommerce

Strategy 4: SMS cart abandonment

Another great way to decrease cart abandonment is SMS marketing. When a user abandons their cart and you have their phone number on file you can send them a personalized text message offering a discount or a special offer.

One incredible tool that is bringing this to the next level is LiveRecover. It’s an ecommerce app that actually has live sales agents that interact with your customer on your behalf after they respond to a cart abandonment text.

So literally, when a customer abandons their cart, they get an automated text message from LiveRecover asking them if there’s anything they could do. If the customer responds to this message they begin a conversation with a live person that can answer their questions and offer them a discount on the spot.

This is like building an army of salespeople for the price of a few cups of coffee.

What’s even more powerful are their robust segmentation features and contextual insights. They can extract specific phrases from your customer’s texts to identify common questions or concerns and segment your customers based on specific cart conditions.

liverecover SMS marketing cart abandonment for eCommerce features shopify app
Use LiveRecover to drastically decrease your cart abandonment
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