Top 10 eCommerce Branding Agencies in 2024
Want to redesign your eCommerce brand? Need a boost in brand awareness? Here's our list of the top eCommerce branding agencies to hire in 2024.
Updated March 11, 2024.
Successful eCommerce is about more than just having an online store. Standing out in a crowded online marketplace requires a strong brand identity, effective marketing strategies, and a clear understanding of your target audience. But where do you start, especially when juggling inventory, website management, and customer service?
This is where top eCommerce branding agencies and brand managers come in. These specialized firms go beyond generic logos and cookie-cutter campaigns. They are your partners in crafting a unique brand identity that resonates with your customers, drives sales, and fosters brand loyalty.
Our top picks for the best eCommerce branding agencies
1. Offset Marketing - Best overall
2. Conversion Media - Best for content creation and marketing
3. Defy Creative - Best for establishing brands on marketplaces
4. Firmative Media - Best for branded video marketing
5. Omnis Digital Agency - Best for boosting user experience
6. Sensters - Best for branded email marketing
7. ThinkSocial.Media - Best for social media brand building
8. Reach Digital - Best for data-driven brand results
9. The Emms - Best for crafting visual brand assets
10. Trymus Group - Best for influencer marketing
What is an eCommerce branding agency?
These eCommerce agencies are focused on helping you elevate your brand. There are more marketing platforms than ever and brands need to work harder to convince customers to shop on their site and interact with them natively. An eCommerce branding agency can help you stand out from the crowd, look unique, and creatively display your products in a way that attracts and reaches your target consumer.
What do branding agencies do for eCommerce stores?
There are four elements of an eCommerce brand that need to be developed:
- Logo
- Imagery
- Typography
- Brand identity
Branding companies develop these elements, establish the brand story, study the customer data, and try to create the most engaging customer experience.
Branding services could involve creating various design assets for a wide range of marketing channels such as social media marketing, content marketing, product packaging, and any printed materials the brand has. They could also include copywriting and creating the brand voice.
What is eCommerce branding?
Your eCommerce brand is not just your logo, brand name, and catchy tagline. It's how people perceive and talk about your business and the emotional connection that potential customers feel towards your brand. It's the impression left on people by an eCommerce company after they interact with it.
The way to develop your eCommerce branding is to start with your purpose and values. Then you develop your story, your style guide, and the various attributes of the brand. Finally, you take all of that and use graphic design and creative online marketing to make it come to life.
Why should you hire an eCommerce branding agency?
There are many benefits to hiring a creative agency to work on your branding.
Cut costs
Working with a professional branding agency or a branding freelancer on a website redesign or a brand refresh is often cheaper than having your in-house team do it. Also, a re-brand may require some animation and video marketing, and you might not have that expertise on your marketing team.
Get an outside perspective
eCommerce businesses tend to get siloed in their own little industry bubble and often need a fresh perspective. That's when a digital design agency could come in handy. They could give guidance on the various elements of the brand and help steer it in the right direction to improve conversion rates, create more memorable experiences, and improve your sales funnel in creative ways.
- Get a competitive advantage by working with an expert
- Improve your digital strategy with unique insights
- Develop the right eCommerce strategy to grow your online business
One point of contact
Creative branding agencies often have one point of contact that each client communicates with. So you don't have to deal with a whole team of experts. Our eCommerce marketing agencies often have a very structured and easy way to communicate with customers.
Unlock growth for all of your marketing channels
Improving your branding has an effect on all of your marketing channels and your entire eCommerce strategy. Better-looking sites that have higher engagement with their audiences get a boost from search engines like Google.
They can also improve the conversion rate optimization of your checkout process, search engine optimization, social advertising, Amazon SEO, search advertising, and affiliate marketing campaigns you have running and all the various digital marketing strategies you may be using to acquire and convert your traffic.
- Improve the efficiency of your marketing budget
- Identify the right touchpoints along the marketing funnel
- Use inbound marketing to its fullest using a broad range of winning tactics
- Get more than just an agency partner - get a real VP of marketing on your side
Work with real experts
Work with eCommerce consultants who have experience with your specific eCommerce platform (Shopify, Bigcommerce, Adobe commerce) and have grown similar businesses in your niche.
Our vetted eCommerce marketing companies have the experience to create an effective strategy for each of your marketing efforts and use data-driven strategies to increase your organic traffic, improve the user experience, and hit your growth goals.
Find the best eCommerce branding agency on Mayple
We have a community of over 600+ eCommerce marketing agencies and freelance branding strategists. We hand-pick and vet all of them and match the right one to your business. Our community offers a wide range of digital marketing services including search marketing, social media marketing, social media advertising, content strategy, design services, email marketing, conversion rate optimization, and branding campaigns.
On top of your expert, you would get a digital strategist who is a Mayple rep and is there to help find new digital channels for your business, improve your strategy, and help you hit your business goals. Schedule a call with us to learn more.