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Top 10 Content Experts to Hire in 2024

Supercharge your content and connect with customers in 2024 by partnering with the best content experts in the business.

Ben Kazinik
By Ben Kazinik
Octavia Drexler
Edited by Octavia Drexler

Published March 3, 2024.

A woman sitting at a table talking to someone virtually on a laptop

In today's content jungle, where AI whispers promises and a million voices vie for attention, it can be difficult to create standout content. This is where (human) content experts step in.

They understand the intricacies of content creation, distribution channels, audience targeting, and engagement metrics. This doesn't just mean the written word either. Content experts are proficient in crafting compelling and relevant content across different mediums including written, visual, audio, and interactive formats.

To give you a head start, we've curated a list of the 10 best content experts that can elevate your content, putting you at the front of the pack.

Our top picks for the best content experts

1. Todd C. - Best overall

2. Sherisse W. - Best for social media content

3. Kathryn L. - Best for email marketing content

4. Gil M. - Best for video content

5. Nicolas G. - Best for website content

6. Gary E. - Best content expert for eCommerce brands

7. Katia G. - Best content expert for B2B

8. Manu V. - Best content expert for B2C

9. Nicolas D. - Best for paid ads content

10. Pawel K. - Best for technical content



What is a content expert?

Content experts bridge the gap between creators and consumers. They possess a unique blend of skills and knowledge that allows them to craft engaging and informative content that resonates with specific audiences.

Content experts are skilled in research, writing, editing, and different content creation tools like video editing or audio production. They are also adept at understanding and utilizing various distribution channels, including social media, email marketing, and content management systems.

Best overall

1


Outstanding
9.7
a man in a suit and tie posing for a picture

Todd C.

Content & marketing expert

Experience

15+ years


Country

US


Industry focus

Art & entertainment | Automotive | Education | Electronics | Beauty | Sports, outdoors & fitness | Food & drink | Health & wellness | Finance |

Brief overview

Todd is currently the Director of Digital Media at GYMGUYZ, plus the managing director of multiple agencies where he oversees full digital media strategies from corporate to franchise partners.

Specialties

  • Content
  • CRM implementation
  • Web design
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • YouTube Ads
  • Bing Ads

Why hire Todd?

Todd shines with his all-encompassing digital marketing expertise. He's a one-stop shop for businesses, B2C or B2B, with proven experience in paid search, social media, email marketing, video, and more. Todd's holistic approach ensures multi-channel support and engagement, making him the ultimate content expert.

Best for social media content

2


Outstanding
9.9
a woman in a white shirt is smiling

Sherisse W.

Social media expert

Experience

9+ years


Country

US


Industry focus

Art & entertainment | Technology | Professional services | Food & drink | Health & wellness

Sherisse is a brand and digital marketer with over nine years of experience in social media, editorial, digital marketing, SEO, content creation, and content management.

  • Content
  • Branding
  • Social media management
  • Marketing strategy
  • Email marketing
  • Facebook Ads
  • Google Ads

Forget generic content. Sherisse crafts engaging content that resonates across social media platforms. From strategy to creation, she masters the art of audience connection, maximizing your online presence and driving meaningful engagement.

Best for email marketing content

3


Outstanding
9.6
a woman with long brown hair smiling at the camera

Kathryn L.

Freelance email marketing expert

Experience

10+ years


Country

US


Industry focus

Professional services | NGOs & government

Kathryn is the President of Phoenix Rising Consulting, a boutique marketing and communications consulting firm that she founded in 2019.

  • Content
  • Email marketing
  • Marketing strategy
  • Public relations
  • Google Ads

Kathryn isn't just a content expert - she's an email marketing powerhouse. From political campaigns to corporations, she blends data-driven insights with captivating storytelling to boost email engagement and drive results.

Best for video content

4


Outstanding
9.7
Gil Manor

Gil M.

Video content expert

Experience

6+ years


Country

IL


Industry focus

Education | Finance | Electronics | Automotive | Professional services

Gil is an experienced marketing account manager with a proven track record in PPC, SEM, digital marketing, SQL, and Google Analytics.

  • Video
  • Content
  • Tracking implementation
  • Google Ads
  • Facebook Ads
  • YouTube Ads
  • Pinterest Ads
  • Outbrain
  • Taboola

Gil crafts engaging video content that cuts through the noise. With his tech background and marketing prowess, he excels in visual storytelling that captures attention and drives results.

Best for website content

5


Outstanding
9.6
a man with a camera strap around his neck

Nicolas G.

Website content & design expert

Experience

10+ years


Country

JP


Industry focus

Professional services | Technology

Nicolas is a marketing professional with a strong background in customer success management, web development, content writing, front-end engineering, and digital marketing.

  • Content
  • Copywriting
  • Web design
  • Marketing strategy
  • Facebook Ads
  • Google Ads

Fluent in 3 languages (Japanese, English, and Spanish), Nicolas crafts website experiences that resonate globally. His blend of linguistic expertise and web development skills ensures your message shines online while your customers enjoy a user-friendly experience.

Best content expert for eCommerce brands

6


Outstanding
9.7
Gary E Icon

Gary E.

eCommerce content expert

Experience

9+ years


Country

UK


Industry focus

Automotive | Electronics | Finance | Professional service

Gary is a director-level marketing professional with experience in SEO, SEM, social media, UX, analytics and marketing automation.

  • Content
  • eCommerce
  • Email marketing
  • Social media marketing
  • Google Ads
  • Facebook Ads
  • YouTube Ads
  • Instagram Ads

Gary blends his content and online marketing skills to elevate eCommerce brands. Whether it's crafting compelling content, driving sales with email campaigns, or maximizing reach with social media and targeted advertising, Gary possesses the know-how to take your brand to the next level.

Best content expert for B2B

7


Outstanding
9.8
Katia G Icon

Katia G.

B2B marketing professional

Experience

10+ years


Country

ES


Industry focus

Education | Professional services |Technology

Katia is a former CMO and head of marketing, specializing in B2B and SaaS. Currently, she's the co-founder of Getuplead.

  • Content
  • Marketing strategy
  • Tracking implementation
  • SEO
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Bing Ads
  • Instagram Ads

Katia is a B2B marketing veteran who produces targeted content strategies that resonate with B2B audiences. Her deep understanding of their needs and preferences fuels engagement and drives conversions.

Best content expert for B2C

8


Outstanding
9.6
Manu Verma

Manu V.

B2C marketing specialist

Experience

10+ years


Country

AU


Industry focus

Beauty | Style & fashion | Sport, outdoors & fitness | Baby | Health & wellness | Home & garden | Food & drink

Manu is a marketing specialist and co-founder of Nuver Digital, a media agency aiming to accelerate growth for eCommerce brands.

  • Content
  • Email marketing
  • Google Shopping
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Snapchat Ads
  • TikTok Ads
  • YouTube Ads

Manu isn't just a content expert—he's an eCommerce growth specialist. He crafts winning strategies for B2C brands, helping them acquire new customers and maximize profits through paid ads, content, and web development.

Best for paid ads content

9


Outstanding
9.8
Nicolas de Boer

Nicolas D.

Paid ads expert

Experience

6+ years


Country

US


Industry focus

Health & wellness | Food & drink | Baby | Beauty | Gaming | Home & garden | Pets | Sports, outdoors & fitness | Style & fashion

Nicolas is a paid ads expert with over 6 years of experience with Facebook, Instagram, TikTok, and Google Ads. He's particularly passionate about D2C brands.

  • Content
  • Copywriting
  • Marketing strategy
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • TikTok Ads
  • Snapchat Ads

With over 6 years of experience, Nicolas has overseen $12M+ in paid traffic, scaling 4 brands to 8-figure and 16 brands to 7-figure annual revenue. His unique blend of content creation and paid advertising expertise allows him to put compelling campaigns together that strike a chord with audiences, ultimately driving results.

Best for technical content

10


Outstanding
9.6
Pawel Kijko

Pawel K.

Technical content marketing expert

Experience

20+ years


Country

PL


Industry focus

Electronics

Pawel is a digital marketer, project manager, and technical execution professional with a passion for technology, space, and science.

  • Content
  • Marketing strategy
  • SEO
  • Google Ads
  • Facebook Ads
  • Quora Ads
  • VK Ads

Pawel isn't just a writer—he's a technical translator. He seamlessly blends his passion for technology with marketing expertise to create content that appeals to both humans and search engines, ensuring your content reaches the right audience clearly and effectively.



What skills should you look for in a content expert?

Finding the right content expert is crucial for your content strategy's success. Here are the key skills you should look for:

Deep subject matter expertise

A content expert should possess a thorough understanding of your industry and the specific topics you want them to create content for. This ensures they can accurately convey complex information in a readily digestible format for your target audience.

Exceptional writing and editing skills

Content experts should be masters of the written word, crafting compelling narratives, ensuring clear and concise communication, and adhering to proper grammar and style. Editing skills are equally important, allowing them to polish and refine their work for maximum impact.

Content creation across formats

Marketing content, whether online or print, demands versatility. Look for a content expert who can create engaging content in various formats, including text, visuals (e.g., infographics, images), audio (e.g., podcasts), and even interactive elements.

Understanding of SEO and distribution channels

Reaching your target audience is vital, so your chosen content expert should have a solid understanding of search engine optimization (SEO) principles to help your content rank higher in search results. Additionally, they should be familiar with various distribution channels like social media, email marketing, and content management systems to effectively disseminate your content.

Data analysis and performance tracking

Content creation isn't a one-way street. A content expert should be able to analyze data and track relevant performance metrics to measure the success of your content strategy. This lets them see what's working and what's not so they can adapt your approach for continuous improvement.

Strong project management and communication skills

Content creation often involves collaboration with other team members. Look for a content expert who possesses strong project management skills to ensure deadlines are met and projects stay on track. Additionally, excellent communication skills are crucial for a clear and concise exchange of ideas and feedback with team members and clients.

Where is the best place to hire a content expert?

Finding the perfect content expert can feel daunting, but don't worry. Here's a breakdown of some key options to help you navigate your search:

Content marketplaces and freelance platforms

Platforms like Upwork, Fiverr, and Guru allow you to browse profiles and post job descriptions, attracting a diverse pool of content experts. However, vetting and filtering through numerous applications can be time-consuming.

Professional networking platforms

Leverage platforms like LinkedIn to connect with content experts directly. Search by relevant keywords like "content writer" or "content strategist" and filter by location, industry, and experience. Be prepared to actively engage and showcase your project specifics.

Recommendations and referrals

Ask colleagues, industry contacts, or even satisfied clients for recommendations. Personal referrals can provide valuable insights into a content expert's work ethic and expertise before hiring them.

The Mayple advantage

Mayple streamlines the hiring process by matching you with pre-vetted professionals based on your specific needs and target audience. We only work with proven creators who have a track record of success, ensuring you connect with the expertise you need. Through our platform, you can collaborate effortlessly, maintain complete transparency, and invest in your content strategy with confidence.

Mayple saves you time and resources, guaranteeing a seamless and successful experience in finding the perfect content partner for your brand.



Questions to ask a content expert before hiring them

Before making a final choice regarding your content expert, make sure to ask them the right interview questions:

Experience and skills

  • Describe your experience and expertise in my specific industry or niche?
  • Can you share examples of content you've created that demonstrate your skills and style?
  • Are you familiar with the content formats required for this project (e.g., blog posts, social media captions, infographics)?

Process and approach

  • How do you typically approach content creation and research?
  • What is your content creation and editing process like?
  • How do you ensure the accuracy and quality of your work?

Project management and communication

  • How do you manage your workflow and meet deadlines?
  • What is your preferred communication style and availability?
  • How will you work with other team members involved in this project?

Understanding your needs

  • Based on what I've shared, what are your initial thoughts and recommendations for my content strategy?
  • How do you plan to measure the success of the content you create?
  • Do you have any questions or concerns about the project?

The Content Edge: Letting Experts Elevate Your Brand

The content landscape is constantly evolving, and the need for skilled storytellers and strategists will only grow stronger. While AI tools continue to advance, human creativity and empathy remain irreplaceable. By partnering with a top content expert, you gain access to not just technical proficiency, but also strategic thinking, audience understanding, and the ability to connect with them on a deeper level.

Remember, in the age of information overload, it's not just about creating content, it's about creating meaningful connections that resonate with your audience.