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6 Black Friday Email Marketing Templates for 2024

Email marketing templates to help you make the most of Black Friday.

Adeel Qayum writer profile photo
By Adeel Qayum
Anelisa Nokoyo editor profile photo
Edited by Anelisa Nokoyo

Updated December 17, 2023.


It goes without saying that Black Friday is one of the most important shopping events of the year. In fact, more than 50% of US shoppers plan to do their holiday shopping on Black Friday. This amounts to $30-40 billion in sales—of which $8.9 billion is spent online.

So, the big question is: how do you get a slice of that? Email marketing is uniquely suited to help you make a big impact on Black Friday. You can simultaneously reach a wide audience while still maintaining a high level of personalization for each customer. Below, we list and discuss 6 free Black Friday email marketing templates to help you get started.

6 free Black Friday email marketing templates for 2024

  • Countdown to savings
  • Exclusive sneak peek deals
  • Flash sale extravaganza
  • Doorbuster discounts galore
  • Thanksgiving gratitude and offers
  • VIP customer exclusive deals

Template #1: "Countdown to Savings"

This is a classic email template to use urgency as your strategy. You know the feeling: watching a ticking clock stirs up an instinctive sensation that time is running out and you must act fast. When you couple a countdown timer with appealing visuals, you have a formula for action.

Pro tip

Don't just send an email at the start of the countdown, but near the end, too. It's the final hurrah—the last little nudge to get customers to pull the trigger on the deal they've been considering.

Sample text for "Countdown to Savings"

Subject: The Countdown is On! 🕒 Don't Miss These Savings

Hey [Customer's name],

The biggest shopping day of the year is right around the corner. We want you to be in the front row, so here's your personal invitation to our Countdown to Savings event.

[Add your offers. Include:

  • Numbers wherever possible, like percentage discounts, BOGO, etc.
  • High-quality photos of key items
  • Clear headlines
  • Visual separation
  • Colorful buttons to get the user to take action.]

[Consider using a countdown app to insert a live countdown timer clock into the email.]

[Button: SHOP NOW]

Looking for more ideas other than email? Check out our guide to marketing on Black Friday.

Template #2: "Exclusive Sneak Peek Deals"

Customers want to know that they're valued. Offering exclusive sneak peeks is a great way to make them feel special. Plus, it also gets them excited and curious about what's coming up and how they can get in on the deals.

Sample text for "Exclusive Sneak Peek Deals"

Subject: Sneak Peek: A Special Deal Just for You, [Customer's name]

Hey [Customer's name],

As we approach Thanksgiving (not to mention one of the biggest shopping days of the year!), we want you to know we're thankful for you. That's why we're giving you an exclusive sneak peek at the deals you'll be getting this year.

[Tease your deals. Include numbers:

  • High-quality visuals
  • Clear headlines
  • Visual separation
  • Colorful buttons.]


Looking to extend your Black Friday promotion to Cyber Monday? Check out our guide to the best BFCM marketing ideas.

Template #3: "Flash Sale Extravaganza"

A flash sale is another way to create a sense of urgency and FOMO (fear of missing out). In a flash sale, you're offering a large discount for a short period of time to get your audience to act now.

Sample text for "Flash Sale Extravaganza"

Subject: Flash Sale Extravaganza: You Don't Want to Miss This 👀

Hey [Customer's name],

Black Friday just got brighter! For a limited time, we're slashing prices on our most sought-after items. But don't blink, or you'll miss it.

[Showcase the top products on sale with:

  • Vibrant images
  • Original prices
  • Discounted prices

Include brief descriptions that generate interest and highlight savings.]


Template #4: "Doorbuster Discounts Galore"

Doorbuster discounts get their name from the idea that the discount is so enticing that customers will "bust down the door" of your store to take advantage of the deal. Of course, since this is online, it's more of an e-doorbuster (or a screenbuster, perhaps). Regardless, the deal should be irresistible—something that's so exciting they simply can't pass it up.

Pro tip

Before you send, segment your email list based on past purchase behavior, preferences, or demographics. This allows you to offer several doorbusters to customers in each group, drastically boosting the likelihood of conversions.

Sample text for "Doorbuster Discounts Galore"

Subject: Doorbuster Discounts Galore: Deals You Simply Can't Pass Up

Hey [Customer's name],

How about exclusive savings without the usual scramble? Dive into our doorbuster offers—it's the rush, without the rush.

[Highlight products with clear, straightforward visuals. Show the old price, neatly slashed, beside the fresh deal.]


Template #5: "Thanksgiving Gratitude and Offers"

We all love eating turkey, but Thanksgiving also presents big opportunities to connect with your customers and show how much you value them. Acknowledging your customers' importance to your business and offering them a special deal is a win-win situation: they feel appreciated, and you drive sales through enticing offers.

Sample text for "Thanksgiving Gratitude and Offers"

Subject: As Warm as Your Thanksgiving Stuffing 🥧

Hey [Customer's name],

While families have their secret stuffing recipes and cherished traditions, we have our own way of giving thanks. It might not be edible, but it's crafted with the same love and appreciation.

[Display the curated offers with elegant visuals, each telling a story of value and care.]


Template #6: "VIP Customer Exclusive Deals"

This template focuses on loyal customers: the ones who have been around for a while and consistently choose you over their competitors. In fact, many customers expect a little extra something from brands they're loyal to. Black Friday is a great time to give them VIP treatment.

Sample text for "VIP Customer Exclusive Deals"

Subject: Black Friday’s Finest, Reserved for You

Hey [Customer's name],

Through seasons and sales, one thing remains: your choice to stick with us. As Black Friday nears, we've curated something that mirrors your distinction.

[Present deals with sharp visuals, focusing on their unparalleled appeal.]


» Remember to thank your customers for their purchase: Use a post-purchase email template.

Utilizing templates for maximum impact

It's critical that you customize any template as much as possible to make it unique to your brand and your audience. Try these tips:

  • Add your company logo and branding, like colors, fonts, and imagery.
  • Craft compelling subject lines that are short and sweet while still highlighting the key points of interest. For example, write numbers and offers clearly: "75% off all jackets, today only!"
  • Use personalization as much as possible, including the customer's name in the body and subject line.
  • Include a clear call-to-action with bold buttons to click to your website.
  • Use high-quality photos and images so customers know exactly what they're getting.
  • Leave your contact information at the bottom or in the footer, including email, phone number (if possible), and a link to a live chat if you have one.

» Want to improve your click through rate? Get these email engagement tips.

Email templates: Your secret weapon for Black Friday success

Improve your email marketing for Black Friday with these versatile templates. From the urgency of "Countdown to Savings" to the exclusivity of "VIP Customer Exclusive Deals," tailor and optimize each template with personalized touches, captivating subject lines, and compelling visuals. Elevate your Black Friday game, making this year's event a sales and engagement triumph.

» Explore these additional email marketing examples to improve ROI.