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Amazon Trends: How to Find the Best Ones + Free Best Seller Tools

Want to scale your Amazon store? Here are proven ways to find what's selling the best on the Amazon platform and tools to use for keyword research and rankings.

Rakefet Yacoby From
By Rakefet Yacoby From
Natalie Stenge
Edited by Natalie Stenge

Updated February 10, 2024.

an image of a phone with the amazon logo on it

Amazon has become one of the most powerful and influential companies in the world. Its impact on the economy, consumer behavior, and the eCommerce industry is undeniable.

The company is not only a purveyor of trends it has become a household name synonymous with online shopping. This means that Amazon trends can actually influence eCommerce as a whole.

Amazon is constantly evolving and changing and to maintain a competitive edge and make well-informed strategic decisions, businesses, Amazon agencies, and marketers must keep abreast of the latest platform trends.

In this blog post, we'll look at some of the top Amazon trends you need to follow.

There are many reasons why keeping up with Amazon trends is more important than ever. To begin with, Amazon is a market leader in eCommerce, constantly innovating and setting the bar for the industry. So businesses and Amazon experts that keep an eye on Amazon trends can stay ahead of the curve and adapt to market changes in a timely fashion.

  • Gain valuable consumer insights - following Amazon trends can also provide valuable insights into consumer behavior and preferences.
  • Improve product + marketing - Amazon collects and analyzes massive amounts of customer data, which can be used to inform product development, marketing strategies, and overall business operations.
  • Discover new market trends - Amazon's trends may reflect broader market trends, and understanding can help you predict the market more accurately and make better business decisions.

Understanding what people are looking for at a given moment - from product types to colors and styles - can help businesses increase their visibility amidst the immense competition on Amazon today.

But how do you find these trends? How do you do the research? Here are a few simple strategies to help you quickly increase visibility and stay ahead of current industry developments.

Ask your suppliers

The best people to ask about market trends are your suppliers. They by definition have their thumb on the market’s pulse. They can tell you which products are the most popular, what gets ordered the most, and give you clarity on consumer demand.

Read industry-specific newsletters & publications

Another great way to follow trends is to subscribe to relevant online retail industry newsletters and publications. They often send updates on new product announcements, changes to the seller program, and real-time information on how retailers engage customers in your niche.

Make a point to add reading to your daily routine, and soon, you'll be able to see trending patterns as they emerge.

Look at other marketplaces and online channels

Keep an eye on Amazon competitors to gain useful insights into popular products, prices, and product marketing.

Regularly review other retail sites (like Houzz, eBay, Etsy, Wish, and Walmart), and you'll be able to spot emerging trends before they hit Amazon so that when they do, you can already have a marketing and Amazon ads strategy in place.

Google’s wealth of data can be your biggest ally when you want to stay on top of the latest buying behaviors and trends. For example, you can use Google Trends to identify when a product’s demand is going up - so you can invest in it.


Likewise, you can also use Exploding Topics to identify new products people are interested in, so you can adjust your strategy accordingly.


See what your competitors are doing

Study what competitors are doing off-Amazon - such as running targeted campaigns on social media platforms or optimizing their website for search engines. That will help you adjust accordingly and get ahead of the competition.

Observing what competitors in the same Amazon niche are doing can be a great way to get a head start on upcoming trends and learn:

  • How to improve your products and services for increased sales
  • Changing customer preferences
  • How to respond faster than competitors
  • Which customer experience tactics work
  • Which Amazon influencers you should work with

Check Amazon's Trend Report

Amazon's Trends Report provides detailed information about what customers in your niche are searching for. This allows you to adjust your product launches, promotions, and customer strategies accordingly.

For example, the Trends Report can help you learn more about:

  • What customers buy and which items sell best
  • What buyers are looking for
  • What new sales opportunities have cropped up to help you increase your market share

Using keyword research tools to find trending products can help you maximize sales. These tools enable you to identify trends and avoid stockpiling slow-moving inventory. They also provide information about customers' product searches and related terms, which you can use to select your next winning product to sell.

Below, we examine the most popular, Amazon PPC expert-approved keyword research tools.

1. Helium 10

Helium10 is a leading optimization and research platform for sellers and Amazon PPC experts. It provides up-to-date insights on product sales, pricing, and profits, and helps you make more data-informed decisions.


Top features include:

  • Cerebro for keyword research
  • Index Checker for analyzing product rankings
  • Alerts for tracking competitors
  • Frankenstein's coupon code generator
  • Black Box for seeing the most profitable products in the market

This tool helps sellers have all the data they need to maximize their sales and performance, and take control of their business with unbeatable intelligence at their fingertips.

Pricing: free plan + starts at $29/mo

2. Jungle Scout

Jungle Scout is an impressive tool that provides eCommerce sellers with powerful market research and data insights to help them make smarter decisions in discovering, validating, managing, and scaling their business.


Top features include:

  • Keyword research with Keyword Scout and Rank Tracker
  • Supplier database where you can find suppliers
  • Amazon listing optimization
  • Out-of-stock alerts
  • Product review automation
  • Historical product sales data

Jungle Scout helps anyone from a small online seller to a giant retailer quickly analyze potential markets, find product ideas, optimize product listings, track inventory, and forecast sales.

Pricing: Starts at $49/mo

3. ProfitGuru

ProfitGuru is a tool designed for wholesalers and brands that do private labeling. It helps businesses find untapped niches, identify competitors’ best-selling products, and gain access to 4000+ suppliers in the US.


Top features include:

  • Find new popular products with the product data search
  • Easily see ROI and a breakdown of fees
  • Bulk analysis tool - to identify a supplier’s product list and quickly see what’s profitable to sell

Pricing: Free plan + starts at $39/mo

4. Supply Spy

Supply Spy is similar to the other tools we mentioned but it’s more focused on product discovery and sourcing. How it works is you take product data from suppliers, upload it to the tool, and it shows you which products are the most profitable on Amazon.


The platform is packed with powerful features such as automated pricing, approval workflows, and built-in analytics. All these features allow users to monitor supplier performance and compare competitors' prices to come up with new product ideas and make smarter real-time procurement decisions.

Top features include:

  • Bulk uploads
  • Historical ASIN data
  • Flexible profit calculator

Pricing: Starts at $19/mo

5. Profit Bandit

Profit Bandit is an innovative tool that uses advanced algorithms to determine the best price for any item listed on Amazon. It works in just a few simple steps - with each item barcode scan, it pulls pricing and sales rank data from Amazon’s database, shows potential profits, and allows sellers to adjust the price accordingly.


Top features include:

  • Auto-selection conditions based on scanning history
  • One-click distribution to Amazon’s listing tools.
  • Profit/loss calculator
  • Can be activated using voice commands

With this convenient app, every seller has the power to take charge of their sales and make more money.

Pricing: $9.99/month.

Want to make your Amazon efforts more efficient? Sure you do. Here are some Amazon trends to follow if you want to use the Amazon ecosystem to turn your store into a mean, lean, revenue-generating machine.

Amazon Advertising

Amazon is expanding its advertising capabilities to assist brands in reaching consumers across its platform. The average CPC on Amazon Ads is $0.89, making it one of the highest-yielding advertising platforms in the world.

These ads use machine learning algorithms to optimize ad campaigns and offer brands to target specific demographics, interests, and behaviors. And the best part is that there are tons of Amazon ads tools that can help you maximize your campaign performance.


There are 3 main types of Amazon Ads:

  • Sponsored Products - these appear in Amazon’s search results and are super powerful ads that help amplify product and brand awareness and increase sales on the world’s largest eCommerce search engine.
  • Sponsored Brands - allows retailers to display multiple products in a carousel with a branded header.
  • Sponsored Display - allows brands to target customers based on browsing and purchase history with video ads and Amazon DSP.

Amazon SEO

Amazon search engine optimization will help you show your products to more people looking for what you’re selling, so make sure each product page is fully optimized for search queries. Use keyword tools like Helium10 to make your optimization more effective and increase your organic reach.

Amazon One

Amazon One is a revolutionary technology that streamlines the in-store checkout process in Amazon Go and Whole Foods stores. This new checkout system uses biometric palm identification to allow buyers to pay for their shopping using their palms. This speeds up the checkout process and makes things more efficient for everyone: customers and stores.


Online grocery

Online grocery sales in the United States are expected to nearly double by 2025, from $122.39 billion in 2021 to $243.67 billion in 2025. To capitalize on this expanding industry, Amazon is in a prime position, given its status as an industry leader in online retail.

For more than a decade now, Amazon has been a pioneer in online grocery shopping, with, Fresh, Whole Foods Market, and Amazon Go making up the company's current grocery-focused services roster.

There’s a reason the eCommerce grocery market is growing so quickly: it’s convenient. Customers get to buy groceries from the comfort of their own houses, no matter how far they live from a brick-and-mortar store. And sellers in the grocery industry get to sell more products to a wider audience. It’s a win-win for everyone.


Brands are increasingly turning to Amazon's FBA service to expand their customer base and optimize their e-commerce operations. FBA is a service that lets companies keep their goods in Amazon warehouses and have them shipped to customers directly by Amazon.


One of the primary advantages of FBA is that it allows brands to expand their presence and audience on Amazon. There is a correlation between FBA products and an increase in sales because of Prime shipping. It's been found that FBA products have a higher chance of being displayed in search results, which can boost brand awareness.

A testament to its dedication to the program's success is Amazon's continuous efforts to make FBA simpler and more accessible, making inventory and shipping management easier for brands.

Included in these updates are options for individualized shipping strategies and product bundling. Amazon is also making investments in emerging technologies like automation and machine learning to improve FBA's efficiency. Not sure how to start? Hire an Amazon FBA expert to help you launch.


In the past few years, the Amazon gaming niche has experienced significant growth. The company has pounced on the growing popularity of video games and esports by offering a wide range of gaming products, such as consoles, accessories, and games. Amazon has also started its own cloud-based gaming platform called Amazon Luna.


So far, we've taken a look at what you need to remember in terms of Amazon trends. Let's take a closer look at some of the top trending products on Amazon too:

Beauty & personal care

It might be the looming recession or just a passing trend, but at the beginning of 2023, Amazon's best sellers in the beauty & personal care sector are solid, no-fuss products. Affordable skincare, derma planning tools, and some higher-end exfoliants have made their way to the "best-seller" list.

All in all, though, people are looking for (and buying!) products from brands that are already popular on the market (CeraVe, Neutrogena, and Paula's Choice).

Sports & outdoors

Just like in the case of beauty & personal care, Amazon shoppers are keeping it sensible with their sports and outdoors buys. They're buying hand warmers, flashlights, socks, and tools to help them work out at home (like elastic bands and Amazon mats).

Games and puzzles

Unlike previously mentioned categories, it looks like the games and toys section of Amazon is a bit more open to experimentation. Flower LEGO sets, Pokemon cards, and balloon pumps are all best-sellers - and so are seasonal toys and gifts (such as "date night ideas"-themed notebooks for Valentine's Day, or Easter Bunny LEGO sets for Easter.)

Home decor

Leaving aside seasonal decor (hearts, roses, and other Valentine's Day-infused pieces), people seem to have an interest in pretty intriguing home decor / furniture items. For example, some of the best-selling products in this category include white noise machines, ornament glass cloche displays, decorative fake garlands, and stained window decals.


It looks like the women's clothing fashion category on Amazon is also touched by the same general trend on sensibility. Shapewear, socks, and some winter outerwear have made their way into the best-selling list, overall showing a tendency to buy useful, rather than fanciful products.

The same pattern applies throughout all fashion categories: mens' clothing, childrens' clothing, and even shoes and accessories. Even handbags have taken a more sensible turn: canvas bags, cross-body handbags, and anti-theft backpacks have outdone their more glamorous counterparts.


All in all, Amazon trends in 2024 are heading towards more sensible and practical purchases, with an emphasis on affordability. This seems true for a wide range of product categories, including beauty & personal care, gaming, sports & outdoors, games & puzzles, home decor, and fashion. With this in mind, brands should focus on creating products that fit within these trends, to ensure their success on Amazon.