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9 Memorial Day Email Campaigns +100 Meaningful Subject Lines

Memorial Day email campaigns are an important opportunity to show off your company values to your customers. Check out our expert tips and email subject lines.

Octavia Drexler
By Octavia Drexler
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Edited by Mayple staff

Updated December 24, 2023.

9 Memorial Day Email Campaigns +100 Meaningful Subject Lines main image

Memorial Day is one of the biggest holidays in the US and the unofficial kickoff to summer. It's also a prime opportunity for businesses to engage their audience through strategic email marketing campaigns.

How to integrate this special day into your email marketing calendar?

Keep reading and find out.


Top tips for your Memorial Day email campaign

Not sure where to start with your Memorial Day campaign? Here are expert tips to ensure your emails stand out and resonate with your recipients.

Tap into the patriotic essence

Memorial Day is a day of remembrance for heroes who have served as military personnel – and that is and will always be the core, the beating heart of this holiday weekend.

It's a time when patriotism runs high, making it an ideal occasion to infuse your email designs and messages with the spirit of American pride. This means incorporating red, white, and blue colors and using imagery that symbolizes freedom and honor. You can also express gratitude for the sacrifices made by servicemen and women and align your brand with the values associated with this significant day.

Note: if patriotism isn't part of your branding, avoid tapping into these themes for Memorial Day. It may come across as insincere, particularly when paired with promotional emails.

Ring in the summer

Memorial Day is also the unofficial kickoff to the summer season in the United States. To resonate with your audience, capture the excitement and anticipation of summer months with a campaign that entices people to take their summer apparel out of their closets.

Use vibrant visuals and enticing language, and tap into summer themes like pool parties, beach trips, and adventure references. Incorporate elements like beaches, barbecues, and outdoor fun to set the tone for the warm, sunny days that lie ahead. And if you're releasing a summer collection, this is the perfect time to announce it!

Focus on family and friendship

The Memorial Holiday weekend is often when families and friends come together to honor the holiday and enjoy each other's company. Tailor your marketing emails to emphasize the importance of these connections. Encourage family gatherings, picnics, and social events. Offer promotions and special discounts on products or experiences that are ideal for group settings, aligning with the community-driven spirit of the holiday.

Test different discounts and vouchers

Experimentation is key to a successful email campaign, so this holiday is a great occasion to test different Memorial Day discount offers, voucher types, or promotional strategies. Test varying discount codes and percentages, buy-one-get-one-free offers, or even limited-time vouchers to gauge what appeals most to your audience. Analyze the results to fine-tune your approach for future campaigns.

Personalize your emails

In the era of personalization, generic messaging falls flat.

Personalize your emails by addressing recipients by their names and tailoring content based on their preferences, purchase history, or browsing behavior. You can include specific images or embedded videos that mention the customer by name. You can also show the items they previously purchased or products they've added to the cart.

A personalized approach increases engagement rates and fosters a stronger connection between the recipient and your brand.


Need to make sure your email copy resonates with your audience? Hire an email copywriter vetted by Mayple! Contact us today and we'll match you with the best specialist for your industry!

Segment your audience by location

Make the most out of your email tool's geographical segmentation capabilities to tailor your messages to your audience.

For instance, consider the geographical diversity of your customer base and avoid sending Memorial Day emails to people in other countries. Given that this is an American holiday, it may not appeal to a global audience.

To ensure relevance, you can also tailor your emails based on different regions or time zones. This might include mentioning local Memorial Day events or activities in the recipient's area or offering location-specific promotions.

Segment by first-time vs. VIP customers

Look into customer purchase history to differentiate your messaging for first-time customers versus loyal, repeat customers. For first-timers, focus on welcoming and showcasing the value of your products or services. Remember to include some customer reviews relevant to the campaign you're running.

For loyal customers, express gratitude for their continued support and offer exclusive deals, early access to sales, and customer favorites. Also, consider sending out a survey to gauge customer feedback and opinions.

Optimize your emails for mobile

More than 1.7 billion people check their emails on smartphones. To make sure your audience sees your holiday emails, optimize your emails for mobile viewing by using responsive design principles. The layout, images, and text should be easily accessible and visually appealing on smartphones and tablets, maximizing engagement and conversion rates.


Plan the campaign ahead of time

Success lies in meticulous planning, so prepare your Memorial Day email campaign well in advance. This enables thorough testing, refinement of content and design, and seamless execution when the bank holiday arrives. A well-organized and strategized campaign ensures maximum impact and effectiveness.

Include SMS blasts

Enhance the reach and impact of your Memorial Day campaign by integrating SMS messages to send to your customer base. These short, attention-grabbing texts can reinforce key offers, promotions, or announcements from your email campaign, providing an additional touchpoint to engage your audience.

Be genuine

Authenticity is crucial in all your communications – even more so when it comes to patriotic holidays. Align your Memorial Day messaging with your brand values and ensure that the tone and content are sincere and genuine. Customers appreciate honesty and transparency, which in turn fosters trust and loyalty.

Connect the campaign with the next one

A well-planned email campaign doesn't end with Memorial Day. You can create email flows that seamlessly transition from your Memorial Day campaign to the previous or next marketing initiative to create a cohesive customer experience. For instance, you could connect Memorial Day with Father's Day email campaigns. This continuity keeps your brand top of mind and maintains engagement beyond the holiday.

Memorial Day email examples

To bring these tips to life, here are several examples of effective Memorial Day email campaigns that showcase how to effectively resonate with your audience during this significant holiday:

Classic Memorial Day announcement

A classic Memorial Day announcement email could be a simple, elegantly designed message that announces your Memorial Day sale or promotion. It should convey respect for the holiday's meaning while enticing customers with special deals or offers.


Sharing a coupon code

Consider an email that shares an exclusive coupon code as a token of appreciation for the customer's support, relating to the Memorial Day theme and encouraging them to shop.

Heartwarming message from your company

Send a heartfelt email expressing gratitude for your customers' support and acknowledging the significance of Memorial Day. This email should reflect your company's values and show a genuine connection with your audience.


Appeal to the beginning of summer

An email focused on welcoming summer can blend the excitement of the upcoming season with the spirit of Memorial Day, enticing customers to embrace the sunny days ahead.


Offering free shipping

Entice your audience with an email offering free shipping during the Memorial Day period. This can act as a strong incentive for potential customers to make a purchase.

Reminders and sale extensions

Send out a reminder email towards the end of your Memorial Day campaign, highlighting any remaining offers or special deals, and possibly extending the sale period to create a sense of urgency.


Appealing to Memorial Day traditions

Consider an email that incorporates traditional aspects of Memorial Day, such as honoring veterans or observing a moment of silence, to resonate with your audience and show your company's reverence for the holiday.

Reminding of travel opportunities

Craft an email that inspires wanderlust and encourages travel-related purchases, leverages the bank holiday and long weekend, as well as the start of the travel season associated with Memorial Day.


Want more inspiration? Check out our list of some of the best email marketing examples.

Helping customers with the party preparations

Provide helpful tips, ideas, or product discounts to assist customers with their party planning, positioning your brand as a valuable resource and enhancing engagement.

Incorporate these ideas into your Memorial Day email campaign to create engaging and effective communication that resonates with your audience during this significant holiday.

100+ email subject line examples

Need inspiration for your Memorial Day subject lines? Here are some ideas to get started

Memorial Day discount-driven subject lines

  1. "πŸŽ† Memorial Day blowout sale: Unbeatable deals await!"
  2. "Celebrate freedom with savings: Memorial Day specials inside!"
  3. "Salute to savings: Exclusive Memorial Day discounts await!"
  4. "Honor & discounts: Memorial Day deals you can't miss!"
  5. "Ready, set, shop: Memorial Day extravaganza starts now!"
  6. "Memorial Day spectacular: Save big this weekend only!"
  7. "March into savings: Memorial Day deals await you!"
  8. "Limited time offer: Memorial Day mega sale happening now!"
  9. "Last chance for Memorial Day savings: Shop now and save!"
  10. "Stock up for summer: Memorial Day discounts inside!"
  11. "Memorial Day madness: Unleash the savings!"
  12. "Stand tall with discounts: Memorial Day sale begins!"
  13. "Patriotic savings alert: Celebrate Memorial Day with deals!"
  14. "Gear up for summer: Memorial Day discounts for you!"
  15. "Discounts in full bloom: Memorial Day super sale live now!"

Email subject lines for service-based businesses

  1. "Memorial Day exclusive: Elevate your experience with [service name]"
  2. "Unwrap the gift of relaxation: Memorial Day [service name] specials await!"
  3. "[Service name] spotlight: Unbeatable Memorial Day deals just for you!"
  4. "Recharge and rejuvenate: Memorial Day savings on our [service name]!"
  5. "Memorial Day wellness delights: Treat yourself to our [service name]!"
  6. "Cheers to savings: Memorial Day offers on our [service name]!"
  7. "Unlock a world of tranquility: Memorial Day discounts inside!"
  8. "Savor the serenity: Memorial Day deals on our relaxing [wellness services]!"
  9. "Memorial Day magic: Explore exclusive discounts on [service name]!"
  10. "Last call for Memorial Day specials: Grab your [service name] savings now!"
  11. "A gift to you this Memorial Day: Special offers on [service name]!"
  12. "Embrace the extraordinary: Memorial Day savings on [service name]!"
  13. "Service extravaganza: Memorial Day discounts you can't miss!"
  14. "Memorial Day pampering: Revitalize with our special [service name]"
  15. "Seize the savings: Memorial Day offerings on our exceptional [service name]!"

Patriotic and heartwarming subject lines

  1. "Honoring our heroes: A patriotic Memorial Day tribute"
  2. "United in remembrance: Celebrating Memorial Day together"
  3. "Grateful hearts: Our Memorial Day salute to the brave"
  4. "Embracing freedom: A heartfelt Memorial Day thank you"
  5. "Patriotism runs deep: Reflecting on Memorial Day"
  6. "Remembering the fallen: A tribute on Memorial Day"
  7. "Standing tall, honoring all: Memorial Day love and respect"
  8. "In memory we unite: Celebrating Memorial Day with pride"
  9. "Land of the free, because of the brave: Happy Memorial Day"
  10. "Tribute to sacrifice: Gratitude on this Memorial Day"
  11. "A nation's salute: Remembering our heroes this Memorial Day"
  12. "Bound by freedom, united in respect: Memorial Day warmth"
  13. "Raising the flag, honoring the sacrifice: Memorial Day love"
  14. "Heroes among us: A heartfelt Memorial Day thank you"
  15. "For those who gave all: Memorial Day remembrance and gratitude"

Subject lines that ring in the summer

  1. "Catch the summer vibe: Memorial Day deals and sunny delights await!"
  2. "Let the sun shine in: Dive into hot Memorial Day specials 🌞"
  3. "Memorial Day marvels: Kick off summer with big savings and fun πŸŽ‰"
  4. "Sip, shop, and save: Toast to bright days and bigger discounts!"
  5. "Heat up your summer: Unwrap exclusive Memorial Day offers 🌴"
  6. "Soak up the savings: Dive into our Memorial Day sunshine sale β˜€οΈ"
  7. "Feel the sun-kissed joy: Memorial Day deals for a radiant season!"
  8. "Chase the sun: Savor specials and embrace a summer state of mind πŸŒ…"
  9. "Splash into savings: Memorial Day sunshine, deals, and pure delight!"
  10. "Raise a glass to summer: Memorial Day discounts await your cheers πŸ₯‚"
  11. "Dive into summer bliss: Memorial Day festivities and cool deals await!"
  12. "Summer siren call: Celebrate Memorial Day with waves of discounts 🌊"
  13. "Golden hour savings: Unwind into summer with Memorial Day deals!"
  14. "Ride the summer wave: Surf into Memorial Day sales and catch the savings 🌊"
  15. "Unlock your best summer yet: Dive into Memorial Day magic and exclusive offers!"

Travel-inspired subject lines

  1. "Wanderlust worthy: Jet-set for Memorial Day adventures 🌎✈️"
  2. "Embark on a Memorial Day getaway: Your ticket to adventure awaits!"
  3. "Hit the open road: Memorial Day travel deals ready for takeoff πŸš—πŸ—ΊοΈ"
  4. "Discover Memorial Day escapes: Where will your journey begin? πŸŒ„"
  5. "Set sail for savings: Memorial Day cruise deals await you! β›΅πŸŒŠ"
  6. "Roam and remember: Memorial Day travel specials just unveiled 🌍🌟"
  7. "Plan your great escape: Memorial Day travel packages now available 🏝️"
  8. "A Memorial Day expedition: Unveiling exclusive travel offers πŸŒ„βœ¨"
  9. "Pack your bags: Memorial Day adventures await your discovery 🧳✈️"
  10. "Unlock wanderlust wonders: Memorial Day travel discounts now live! 🌏"
  11. "Journey beyond: Memorial Day travel bonanza awaits your arrival πŸš€πŸŒŒ"
  12. "Escape the ordinary: Explore Memorial Day travel deals today πŸžοΈπŸŒ…"
  13. "Adventure beckons: Memorial Day travel sales for the bold and curious πŸŒΏπŸŒ„"
  14. "Travel dreams take flight: Memorial Day discounts for explorers 🌠🌎"
  15. "Chart your Memorial Day course: Navigate exclusive travel savings πŸ—ΊοΈβš“"

Family-oriented subject lines

  1. "Gather 'round: Memorial Day joy with family and friends!"
  2. "Memorial Day cheers: Celebrate with loved ones πŸ₯³"
  3. "Cherishing together: Memorial Day moments with friends and family"
  4. "Creating memories: Memorial Day gatherings with family and friends"
  5. "Friendship, family, and freedom: Memorial Day celebrations await!"
  6. "Togetherness in honor: Memorial Day with family and friends"
  7. "Memorial Day reunion: Friends, family, and festive fun πŸŽ‰"
  8. "Unite and celebrate: Memorial Day joy with family and friends"
  9. "Memorial Day cheers: Raise a glass with family and friends"
  10. "Honoring bonds: Memorial Day with loved ones ❀️"
  11. "A toast to friendship: Memorial Day celebrations with friends πŸ₯‚"
  12. "Making memories together: Memorial Day with family and friends"
  13. "Memorial Day feasts: Sharing the table with family and friends"
  14. "In good company: Memorial Day delights with family and friends"
  15. "Together in gratitude: Memorial Day celebrations with loved ones"

Memorial Day subject lines with emojis

  1. "πŸ‡ΊπŸ‡Έ Honor the brave: Memorial Day specials await you!"
  2. "🌞 Dive into summer savings: Memorial Day deals unveiled!"
  3. "πŸŽ‰ Let's celebrate! Memorial Day extravaganza begins 🎊"
  4. "🌻 Kickstart summer: Memorial Day weekend delights await!"
  5. "πŸ’™ Honoring heroes: Memorial Day gratitude and discounts πŸ™"
  6. "πŸ›οΈ Memorial Day sale alert: Grab the best deals now!"
  7. "πŸŽ† Unwrap the joy: Memorial Day celebrations start here!"
  8. "πŸ” BBQs and savings: Your Memorial Day weekend sorted!"
  9. "🌈 Fun in the sun: Memorial Day festivities await you!"
  10. "πŸ’– Share the love: Memorial Day deals for you and yours!"
  11. "✈️ Plan a getaway: Memorial Day travel specials ready!"
  12. "🌟 Remember & save: Memorial Day discounts just for you!"
  13. "🍰 Sweeten your weekend: Memorial Day treats and deals!"
  14. "πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦ Family bonding: Memorial Day joy for everyone!"
  15. "πŸ₯‚ Cheers to freedom: Celebrate Memorial Day in style!"

Memorial Day: a time for reflection, gratitude, and celebration

Memorial Day is a time to reflect on those who have served and made sacrifices for our freedom. It's also a chance to come together with loved ones and celebrate the start of summer in style.

Tap into all this holiday's positive feelings with Memorial Day email campaigns that cultivate reflection, gratitude, and celebration. Be sincere, be creative, and don't forget to add a special discount or promotion to help your customers make the most of this special day.

Looking for an email marketer to make sure your campaigns bring in the results you're looking for? Hire a Mayple-vetted email marketer. Contact us to get matched with the best professional for your business in a matter of days!

Want to create winning campaigns for other holidays? Check out our other guides: