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Lucky 100 St Patrick's Day Email Examples + Subject Line Ideas

Is a St. Patricks Day email campaign right for your marketing strategy? The data and these great ideas might inspire you to try the luck of the Irish!

Octavia Drexler
By Octavia Drexler
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Edited by Mayple staff

Updated March 28, 2024.

Lucky 100 St Patrick's Day Email Examples + Subject Line Ideas main image

If you're looking for a pot of gold at the end of a rainbow, running a St Patrick's Day campaign might not be the best way to find it. But it sure is one of your closest bets.

And if you already have your heart set on a Saint Patrick's Day email campaign, you're in luck! We've gathered the best stats to bring upstairs to your managers, the best email examples to inspire you for your next St. Patrick's email marketing strategy, and no less than 80 subject line examples that will knock the leaves off your four-leaf clover.

Curious to learn more?

Keep reading to learn everything you need about email marketing campaigns bathing in email designs worthy of leprechaun magic.


Why Send a Campaign for St Patrick's Day?

Saint Patrick's Day is about more than just green beers, hearts, and products – it's about celebrating Irish culture and heritage while having a genuinely good time with friends and family.

But beyond festive green products and outfits, there is actual data that shows why it is important to integrate a St. Patrick's campaign in your marketing strategy.

Here are some important stats you should know, courtesy of Gitnux:

  • Saint Patrick's is celebrated by more than half of the people in the United States.
  • Ireland records around $77 million in revenue on St. Patrick's, whereas the US records $5.2 billion.
  • In 2022, Americans spent $5.87 billion on gifts and celebrations for this occasion.

The best part about all this?

Saint Patrick's is a relatively easy way to tap into a festivity and run a successful email campaign, especially when it comes to eCommerce email marketing – but not exclusively. Almost everything can be connected to the main St Patrick's themes:

  • Luck, or the Luck of the Irish
  • Shamrocks, or four-leaf clovers
  • Leprechauns and/or pots of gold

Also, there are many easy ways to turn a basic email template into a successful St. Patrick's campaign:

  • Using a green background (or anything in the green color (from green beer to green hearts, lucky clovers, and more)
  • Referring to luck, pots of gold, or leprechauns
  • Using gifs or images that are related to the holiday

Top 16 St Patrick’s Day Email Examples for 2024

Saint Patrick's Day is one of the best special events marketers can tap into. There's something for every type of marketer in this celebration:

  • St. Paddy-themed products
  • Holiday sales and special deals
  • Green-centered color schemes (and even neon colors if you so fancy)
  • Email bodies and designs that pop with liveliness and fun puns
  • Promotional emails with holiday sales and special deals
  • An abundance of green emojis and beer emojis

The possibilities are so fun and effective that your Saint Patrick's email marketing will easily become your favorite type of campaign. Here are some ideas to inspire you:

This St Patrick's email proves that green food goes beyond salads

Because those donuts look good – and the discount looks even better!


Or this one that doesn't drown in green

...Yet somehow manages to keep the email content perfectly on point for Saint Paddy's:


This Petco email is filled with offers and puns

(Because there's no such thing as "too much" with an effective email marketing campaign for Saint Patrick's!)


This rainbow-infused email (that starts at the color green)

...And even has a promotional sale at the end!


This enticing game of chance

Who can really resist a good Saint Patrick's lottery ticket, right?


This brilliant West Coast Shaving email

Because the different leprechaun beard styles got us sold. And, frankly, a 15% discount sounds like a great idea for wishing someone a Happy St. Patrick's.


This simple, yet effective email offer to celebrate St. Patrick's

You don't have to go over the top if you don't want to.


This subtle genius St. Patrick's joke

Check out this example of copywriting at its finest!


This email tapped into the perfect St Patrick's opportunity

Raw and organic products and St Patrick's Day are a green-infused, fairytale-worthy match!


This efficient St Patrick's offer from Uber Eats

No puns, no word games – just a reminder that your business will help customers have the best Saint Patrick's ever. Works like a charm!


This creative take on Irish drinks

Because not all those who celebrate St. Patrick's are mad about stout, so why not offer them an alternative?


This Saint Patrick's-themed T-shirt extravaganza

Who doesn't love a good T-shirt with a good pun on it, especially on a day like St Patrick's?


This excellent spin on a good, ole' fashioned Patrick's theme

There's nothing we love more than a brand that can take a festive theme and make it their own in an elegant, meaningful way. Athletic Brewing does just that in their St Patrick's email.


This discount is perfect for St. Patrick's

Even though St. Paddy's may not be the time people buy rugs, it's as good a time as any – and a discount never hurt anyone, right?


This endearing email from... Ireland itself

If you want to know about the roots of Saint Patrick's, no other festive email does it better!


This adorable offer-driven email

No one can resist a leprechaun squirrel giving discounts away, right?


Pro tip! Want to make sure you make the most out of your email marketing tool, using its features, and tapping into festive opportunities like St Patrick's?

Hire a professional email marketing consultant vetted by Mayple. Contact us and we'll find the perfect professional for you in just a couple of days.

84 St Patrick's Day Subject Lines to Inspire You

Your email subject line is crucial for the success of your campaign, so you want to make sure it's attractive, enticing, and creates a sense of urgency, like these:

Subject lines centered on luck

  • "Feeling lucky? πŸ€ Uncover your pot o' fun inside!"
  • "Luck o'meter: can you handle this much Irish fortune?"
  • "Shamrock shenanigans πŸ€ Unleash your luck today"
  • "Exclusive Irish luck inside. Claim your surprise discount πŸ€"
  • "Double the luck: BOGO on all items!"
  • "Luck is brewing πŸ€ Discover our magical new collection!"
  • "The Art of Fortune: unveiling our lucky masterpieces 🎨"
  • "Dare to dream: embrace the path of the Irish lucky charm!"
  • "The Irish luck starts in this email. Open to find out more."
  • "Unlock your luckiest discount of the year."
  • "Mirror, mirror, on the wall, who's the luckiest {Name} of all? πŸ€"
  • "You make your own luck (and it starts with this discount)."

Leprechaun-inspired St. Patrick's Day subject lines

  • "Meet our mischievous leprechauns – get ready to giggle!"
  • "Catch the dancing leprechauns: a party you can't miss!"
  • "Join the leprechaun parade: fun and frolic all the way!"
  • "Leprechaun extravaganza: save 20% on all green attire!"
  • "Unearth the pot of gold: limited-time leprechaun deals inside!"
  • "Hop into savings ✨ Leprechaun-approved discounts await!"
  • "This leprechaun's up to no good: it took 20% off of our best items."
  • "This year's leprechaun's hidden inside. Find him and get 10% off."
  • "Lucky leprechaun madness: pranks and surprises await!"
  • "Go green with glee: leprechaun-inspired fashion fun!"
  • "Ready, set, green! Leprechaun-approved pot of gold inside!"
  • "Catch the leprechaun's discount inside."

Shamrock-inspired subject lines

  • "Clover craze: Get your party mood on with shamrock surprises!"
  • "Four-leaf frenzy: Chasing clovers for a magical St. Patrick's!"
  • "Shamrock showdown: Unleash the green magic!"
  • "Tickled green: Join our shamrock shenanigans!"
  • "Four-leaf fiesta: Celebrate St. Patrick's with us!"
  • "Luck unleashed: Find four-leaf treasures now!"
  • "Shamrock extravaganza: A green adventure awaits!"
  • "Jig into savings: St. Patrick's discounts inside!"
  • "Feeling Irish lucky? Embrace our clover collection!"
  • "Unlock the secret of shamrocks: Stories and more!"
  • "Shamrock spectacular: Enjoy 20% off storewide!"
  • "Four-leaf flash sale: grab your pot of gold now!"

Gold or pot of gold-inspired subject lines

  • "Rainbow rendezvous: Hunt for the pot of gold!"
  • "Golden glee awaits: Follow the leprechaun's clues!"
  • "Pots of gold galore 🌈 Your luck just multiplied!"
  • "Claim your pot of gold: 20% off all golden items!"
  • "Shimmering savings inside 🌟 Unlock your pot of gold!"
  • "Limited-time treasure: Pot of gold discounts revealed!"
  • "Rainbow rendezvous: Hunt for the pot of gold!"
  • "Golden glee awaits: Follow the leprechaun's clues!"
  • "Pots of gold galore πŸ€ Your luck just multiplied!"
  • "Leprechaun's gold rush: Follow the gleaming rainbow!"
  • "Dance with rainbows: Find your lively pot of gold!"
  • "Shamrock surprise: Your golden ticket to riches!"
  • "Luck unleashed: Snatch the shimmering pot of gold!"
  • "Golden extravaganza: St. Patrick's fortune awaits!"

Green-infused subject lines

  1. "Get your green on: St. Patrick's festive frenzy!"
  2. "Green-o-mania: Join the zany green revolution!"
  3. "Shamrock shades: Rockin' the green vibes!"
  4. "These green dresses & tops are begging to go to the parade!"
  5. "Turn the city green with these discounted items πŸ€"
  6. "Ready for St. Paddy's? Grab these offers in green now!"
  7. "Grab these offers in green before the leprechaun finds them!"
  8. "Let's party in green! 20% off green items, only by midnight."
  9. "You'll be greening with joy when you see these St. Paddy's offers."
  10. "Go wild with green accessories and shoes πŸ€"
  11. "Today's all about the green color, grab our St. Paddy's discounts by 11:59."
  12. "Dress green, live green: St. Patrick's offers you don't want to miss"

St Patrick's coupon codes and limited-time offers

  • "πŸ€ You've struck gold! Claim your St. Patrick's discount code inside! πŸ€"
  • "Luck of the Irish! Use code LEPRECHAUN15 for 15% off your order 🌈"
  • "🌟 Unleash your inner Irish with 20% off! Use code SHAMROCK20 🌟"
  • "Get your green on! Score a pot o' discounts with code GREEN25 πŸ€"
  • "πŸŽ‰ Happy St. Patrick's! Use code LUCKYDAY30 for 30% off today only! πŸŽ‰"
  • "Shenanigans await! Unlock 25% off with code SHENANIGAN25 🍻"
  • "🌈 Feel the luck! Use promo code IRISHLUCK20 for exclusive savings 🌈"
  • "Find your four-leaf clover! Enjoy 15% off with code CLOVER15 πŸ€"
  • "🎁 St. Patrick's treat! Open for your pot of gold: code GOLDEN10 🎁"
  • "Tap into Irish magic! Use code IRISHMAGIC30 for 30% off all week πŸ§™β€β™‚οΈ"
  • "🍻 Cheers to St. Paddy's! Use code STPAT20 for 20% off cheers-worthy items 🍻"
  • "Feeling green with envy? Redeem 10% off with code ENVY10 πŸƒ"

General St. Patrick's subject lines

  • "πŸ€ Shamrock your world! Savings that'll make you green with envy! πŸ€"
  • "Go green and save gold! St. Patrick's Day deals you'll love!"
  • "Irish you a happy St. Paddy's! Your pot o' discounts awaits!"
  • "Luck be a shopper tonight! St. Patrick's specials you can't miss!"
  • "Four-leaf clovers and coupons galore: Your lucky day is here!"
  • "Top of the mornin' to savings! St. Patrick's deals unveiled!"
  • "Don't be blarney! Get real savings with our St. Paddy's coupons!"
  • "🌈 Get in the Irish spirit with our pots of gold (deals)! 🌈"
  • "Pinch-proof savings inside: St. Patrick's Day specials for you!"
  • "May the discounts be with you! St. Paddy's deals for every leprechaun!"
  • "Get lepre-CRAZY with savings! St. Patrick's Day coupons inside!"
  • "Pot o' gold awaits! Hop, skip, and jig to our St. Paddy's deals!"

Is a St. Patrick's Day campaign right for your business?

Sending out a Saint Patrick's email campaign can be not just very fun – it can be a profitable project, especially if your target market is in the US. So gather up your email marketers and fairies, dust off your email list, and put on the green festive atmosphere to tap into the perfect opportunity for marketing emails that are fun to build and very likely to be appreciated by your customer base.

Oh, and don't limit yourself to marketing emails only: make it a green celebration with a blog post, social media posts, and ads that tap into the St. Patrick's opportunity for business. Your Saint Patrick's Day marketing ideas are waiting for the spotlight!

Looking for a way to improve your email marketing, but don't have the time to do it?

Hire a Mayple-vetted email marketing agency and leave it to them. Contact us, and we'll match you with the best one for your niche, in a matter of days.

Want to create winning campaigns for other holidays? Check out our other guides:



What do you say in an email about St Patrick's Day?

An email about St. Patrick's could be a nice discount or offer wrapped in a nicely done email. Add a healthy splash of green in your graphics (pots of gold, shamrocks, and leprechauns are welcome, too!), and a sprinkling of St. Paddy's Day-inspired references in your email copy, and you're good as golden.

How do you wish for St. Patrick Day?

For St. Patrick's Day, you can simply wish "Happy St. Patrick's Day!" If you want to be more creative, you can wish someone good luck, to have fun, to enjoy the Luck of the Irish, or any variations on the traditional St. Patrick's themes.

How do you respectfully celebrate St. Patrick's Day?

There are many ways to celebrate St. Patrick's Day in a way that's fun, safe, and healthy. If you're looking for a respectful way to celebrate the Patron Saint of Ireland, you can do it by listening to Irish music, dressing up in Irish clothes, and enjoying delicious Irish food (like corned beef, for example).