Octavia Drexler

Octavia is a SaaS content marketer who runs on caffeine, humor, and, well, marketing. She lives and breathes digital content -- but she also hopes she'll one day write and publish a couple of non-marketing books.

22 Great Ways To Find PPC Keyword Ideas & Grow Your Wins [2023]

Picking relevant keywords is essential to paid advertising, but there's more to them than just search volumes. Here's everything you need to know about PPC keywords.

Paid Advertising

February 19, 2023

11 Best Google Ads Bidding Strategies + Expert Tips [2023]

Choosing the right Google Ads bidding strategies is crucial for your PPC campaigns. Here's a quick guide on how to make the right decision for your business!

Paid Advertising

January 31, 2023

How to Calculate and Improve Your PPC Conversion Rate

Looking to improve your PPC conversion rate? Here is how to calculate, evaluate, and increase your conversion rate with expert tips and best practices.

Paid Advertising

January 30, 2023

What Are Google Discovery Ads? Best Practices + Examples

Want to reach customers with high intent? Try Google Discovery Ads. In this post, we cover what they are, how to create them, and show some great examples.

Paid Advertising

January 25, 2023

The 12-Step PPC Audit Checklist - How do Audit Your Ads like a Pro

Running PPC audits is crucial to optimizing your advertising campaigns - but it can be a difficult task. Here's how to run PPC audits (the right way).

Paid Advertising

January 22, 2023

aTop 19 PPC Platforms You Should Consider in 2023

The comprehensive guide on PPC Platforms. Which ones you should use, how to pick the best one, the types of advertising campaigns you should run, and much more.

Paid Advertising

January 22, 2023

Top 40 Google Ads Tools You Need to Try in 2023

Here are the best Google Ads tools to test out this year. We got tools for writing better ads, optimizing campaigns, keyword research, A/B testing and more.

Paid Advertising

January 16, 2023

Google Ads Quality Score: Everything You Should Know

Learn what the Google Ads Quality Score is, how it's calculated, and why it's important to improve it to scale your ad performance & increase your ROI.

Paid Advertising

January 12, 2023

What is Facebook Ads Cost and How to Spend Less in 2023

Are you doing everything you can to optimize your Facebook Ads cost? Here are the best ways to improve you ROI including audience targeting, bidding, and more.

Paid Advertising

January 8, 2023

What is Amazon Marketing Services (AMS) and How to Use It

Learn about what Amazon Marketing Services (AMS) is, what are the different ad types available on Amazon, and how to optimize your ROAS to the fullest.

Amazon

January 7, 2023

Klaviyo vs Drip for eCommerce: Which One Is Best for Your Online Store?

Here's the Ultimate Comparison between Klaviyo and Drip. Learn which one is better for your eCommerce store. We cover segmentation, design, pricing, and more.

Email Marketing

December 28, 2022

The Top Amazon eCommerce Competitors and Why They Are Successful

Learn about Amazon's top eCommerce competitors. We cover all the main online marketplaces including Walmart, AliExpress, eBay, Target, Rakuten, and more.

Amazon

December 27, 2022

Klaviyo Email Marketing: The Ultimate Guide to Growing Your E-commerce with Klaviyo

Learn why Klaviyo is the best email marketing tool for eCommerce brands. We cover 3 top email marketing campaigns, SMS marketing ideas, how to grow your brand.

Email Marketing

December 25, 2022

How to Create a Social Media Budget for Your Business

Learn how to create the perfect social media budget for your business. We cover tools, influencers, social media analytics, advertising campaigns, and more.

Social Media Marketing

December 15, 2022

Copywriting 101: The One Copywriting Guide to Rule Them All

Copywriting 101: Learn how to create effective copy. We cover what copywriting is, types of copywriting, andthe top tips and rules for creating great copy.

Marketing

November 29, 2022

Content Marketing: How to Create Effective Content that Ranks & Converts in 2023

The ultimate guide to Content Marketing: types of content you need to produce to get more leads, how to create a content calendar, and develop the right strategy.

Marketing

November 23, 2022

Octavia Drexler

22 Great Ways To Find PPC Keyword Ideas & Grow Your Wins [2023]

Paid Advertising

11 Best Google Ads Bidding Strategies + Expert Tips [2023]

Paid Advertising

How to Calculate and Improve Your PPC Conversion Rate

Paid Advertising

What Are Google Discovery Ads? Best Practices + Examples

Paid Advertising

The 12-Step PPC Audit Checklist - How do Audit Your Ads like a Pro

Paid Advertising

aTop 19 PPC Platforms You Should Consider in 2023

Paid Advertising

Top 40 Google Ads Tools You Need to Try in 2023

Paid Advertising

Google Ads Quality Score: Everything You Should Know

Paid Advertising

What is Facebook Ads Cost and How to Spend Less in 2023

Paid Advertising

What is Amazon Marketing Services (AMS) and How to Use It

Amazon

Klaviyo vs Drip for eCommerce: Which One Is Best for Your Online Store?

Email Marketing

The Top Amazon eCommerce Competitors and Why They Are Successful

Amazon

Klaviyo Email Marketing: The Ultimate Guide to Growing Your E-commerce with Klaviyo

Email Marketing

How to Create a Social Media Budget for Your Business

Social Media Marketing

Copywriting 101: The One Copywriting Guide to Rule Them All

Marketing

Content Marketing: How to Create Effective Content that Ranks & Converts in 2023

Marketing

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