Octavia Drexler

Octavia Drexler

Octavia is a SaaS content marketer who runs on caffeine, humor, and, well, marketing. She lives and breathes digital content -- but she also hopes she'll one day write and publish a couple of non-marketing books.


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22 Great Ways To Find PPC Keyword Ideas & Grow Your Wins [2023]

Picking relevant keywords is essential to paid advertising, but there's more to them than just search volumes. Here's everything you need to know about PPC keywords.

February 19, 2023

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11 Best Google Ads Bidding Strategies + Expert Tips [2023]

Choosing the right Google Ads bidding strategies is crucial for your PPC campaigns. Here's a quick guide on how to make the right decision for your business!

January 31, 2023

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How to Calculate and Improve Your PPC Conversion Rate

Looking to improve your PPC conversion rate? Here is how to calculate, evaluate, and increase your conversion rate with expert tips and best practices.

January 30, 2023

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What Are Google Discovery Ads? Best Practices + Examples

Want to reach customers with high intent? Try Google Discovery Ads. In this post, we cover what they are, how to create them, and show some great examples.

January 25, 2023

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The 12-Step PPC Audit Checklist - How do Audit Your Ads like a Pro

Running PPC audits is crucial to optimizing your advertising campaigns - but it can be a difficult task. Here's how to run PPC audits (the right way).

January 22, 2023

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aTop 19 PPC Platforms You Should Consider in 2023

The comprehensive guide on PPC Platforms. Which ones you should use, how to pick the best one, the types of advertising campaigns you should run, and much more.

January 22, 2023

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Top 40 Google Ads Tools You Need to Try in 2023

Here are the best Google Ads tools to test out this year. We got tools for writing better ads, optimizing campaigns, keyword research, A/B testing and more.

January 16, 2023

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Google Ads Quality Score: Everything You Should Know

Learn what the Google Ads Quality Score is, how it's calculated, and why it's important to improve it to scale your ad performance & increase your ROI.

January 12, 2023

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What is Facebook Ads Cost and How to Spend Less in 2023

Are you doing everything you can to optimize your Facebook Ads cost? Here are the best ways to improve you ROI including audience targeting, bidding, and more.

January 8, 2023

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What is Amazon Marketing Services (AMS) and How to Use It

Learn about what Amazon Marketing Services (AMS) is, what are the different ad types available on Amazon, and how to optimize your ROAS to the fullest.

January 7, 2023

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Klaviyo vs Drip for eCommerce: Which One Is Best for Your Online Store?

Here's the Ultimate Comparison between Klaviyo and Drip. Learn which one is better for your eCommerce store. We cover segmentation, design, pricing, and more.

December 28, 2022

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The Top Amazon eCommerce Competitors and Why They Are Successful

Learn about Amazon's top eCommerce competitors. We cover all the main online marketplaces including Walmart, AliExpress, eBay, Target, Rakuten, and more.

December 27, 2022

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Klaviyo Email Marketing: The Ultimate Guide to Growing Your E-commerce with Klaviyo

Learn why Klaviyo is the best email marketing tool for eCommerce brands. We cover 3 top email marketing campaigns, SMS marketing ideas, how to grow your brand.

December 25, 2022

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How to Create a Social Media Budget for Your Business

Learn how to create the perfect social media budget for your business. We cover tools, influencers, social media analytics, advertising campaigns, and more.

December 15, 2022

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Copywriting 101: The One Copywriting Guide to Rule Them All

Copywriting 101: Learn how to create effective copy. We cover what copywriting is, types of copywriting, andthe top tips and rules for creating great copy.

November 29, 2022

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Content Marketing: How to Create Effective Content that Ranks & Converts in 2023

The ultimate guide to Content Marketing: types of content you need to produce to get more leads, how to create a content calendar, and develop the right strategy.

November 23, 2022