expert
Branding: Design a new logo and define the look and feel of the future of this fast-growing local plumbing services company
Analized brand assets, competition, and aspirational brands
Created several concepts, presenting the best of these ideas to the client for feedback
Worked with the selected concept to create a flexible, memorable logo system
Directed design of truck wraps as the first major expression of the new logo
Branding,Branding
Home & Garden
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The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.