Branding: Design a new logo and define the look and feel of the future of this fast-growing local plumbing services company
Analized brand assets, competition, and aspirational brands
Created several concepts, presenting the best of these ideas to the client for feedback
Worked with the selected concept to create a flexible, memorable logo system
Directed design of truck wraps as the first major expression of the new logo
Home & Garden
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In 2020, the COVID-19 pandemic threw the markets in turmoil, creating a challenging time for State Street Global Advisors to connect with its investor audience. We were looking for a relevant angle to drive awareness and interest around its core mid-cap ETF product and capture sales leads. Our challenge was to do this in a relevant way that would connect with its audience and drive business impact during a very volatile year for the markets.