The net result was a decrease of 55% of their spend while increasing the inbound conversion rate by 250%. 



3.5
CPL

The Challenge

AXYZ manufactures and sells industrial CNC routers used in high production manufacturing. They were looking to increase their Google ad budget while maintaining or improving their inbound MQL’s (marketing qualified leads) for a variety of sales reps in different markets.



The Process

I created a strategy to refine the targeting of their Google Ads to increase efficiency by removing non-performing and low performing keywords from their searches, adding long-tail and dynamic keyword searches to their campaigns and building out conversion optimized landing pages.

We recaptured non-converting visitors by implementing a retargeting campaign with Google Smart Display Campaigns.



The Solution

The net result was a decrease of 55% of their spend while increasing the inbound conversion rate by 250%. 



Skills Used

Paid Ads

Industry

Technology

Results by the numbers

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