The net result was a decrease of 55% of their spend while increasing the inbound conversion rate by 250%. 



3.5
CPL

The Challenge

AXYZ manufactures and sells industrial CNC routers used in high production manufacturing. They were looking to increase their Google ad budget while maintaining or improving their inbound MQL’s (marketing qualified leads) for a variety of sales reps in different markets.



The Process

I created a strategy to refine the targeting of their Google Ads to increase efficiency by removing non-performing and low performing keywords from their searches, adding long-tail and dynamic keyword searches to their campaigns and building out conversion optimized landing pages.

We recaptured non-converting visitors by implementing a retargeting campaign with Google Smart Display Campaigns.



The Solution

The net result was a decrease of 55% of their spend while increasing the inbound conversion rate by 250%. 



Skills Used

Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.8

CPL

Social Clout Club

Create consistent marketing funnel that produces reliable results

Patagonia Nahuen By Delicatessen Patagonia

Build from the ground up a brand both for on and off line, for international gourmet food franchise system.


create all assets, ecosistemas, process and workflows related to traffico of customers to store and delivery systems

0.25

ROAS

Warehouse Lighting

Warehouse Lighting is an e-commerce store that primarily sells lighting fixtures to businesses, but some of their lighting products also appealed to home owners. By segmenting out search campaigns by search intent we were able to successfully target both B2B and B2C buyers.

Realplay

When this client came to us, he wanted his videos edited into a montage each week. At the time, I didn't have a resource to help him with it, but through some hard work, we were able to find a solution for him that works. Currently, he looks forward to see what we come up each week!

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.