Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

The Challenge

The Process

The Solution

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Navigating Success: Global Edge Markets' Mayple Partnership Unveils New Avenues

Challenges:

Daria faced the challenge of identifying relevant leads within their contact list. The presence of contacts that were no longer relevant made it difficult to streamline and manage the database effectively.

Reflecting on the challenge, Daria shared, "One challenge I faced was that I was having a difficult time identifying leads as relevant. There seemed to be contacts who were no longer relevant, and I was having a difficult time cleaning them up."

How Partnering with Mayple Helped:

Mayple's approach proved transformative for Global Edge Markets. Daria noted that while they were using some tools within the contact list, differentiation between relevant and non-relevant leads remained challenging. Mayple's assistance in identifying issues within the contact base and recommending effective approaches, such as surveys and landing pages, proved invaluable.

Impact and Transformation:

Mayple exceeded expectations by providing detailed and knowledgeable assistance. The collaboration resulted in a cleaned contact list and the creation of easily identifiable segments. The team at Global Edge Markets felt more confident and discovered new features within Mailchimp that had previously gone unnoticed.

Daria expressed their satisfaction, "We were absolutely happy with your help. It was a very detailed and knowledgeable conversation with your team, and we found out a lot of new and interesting things even though we're using Mailchimp for several years. It was an eye-opening experience, and we are glad that we had a conversation with your team, and that you helped us with that."

Conclusion:

Global Edge Markets' partnership with Mayple not only addressed their challenges but also opened new possibilities within their familiar tools. The collaboration was a testament to Mayple's commitment to detailed and insightful assistance, paving the way for Global Edge Markets to navigate towards sustained success.

Contact us today to discover how Mayple can redefine your marketing trajectory.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

45%
Account Potential Improvement

"The approach was the best experience. Identifying issues in the contact base. Identifying the best approach with surveys, landing page, and website forms. Creating helpful segments helped to identify irrelevant leads."

Daria

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