Local Market are a digital agency that offer Google Ads, SEO, Digital Content Creation and Paid ads. As they offer a huge amount of services our first challenge was finding our audience, using Meta as our main platform. We needed to locate businesses who needed one or all of these services and had to do it using a much smaller budget than most agencies would have to work with. We also had limited access to top quality content, so had to make do with a small amount of ads, focusing on testing copy rather than content.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram Ads digital strategy.
Paid Ads,Paid Ads
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Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.