GoodFor are sustainable grocer selling in-store and online. They were looking to start a campaign that acted as a pre Christmas push, starting in August all the way through to December. Our main challenge was building up our audience in such a small amount of time, the client had no Facebook Ads campaigns prior so we were starting from scratch. We started with multiple traffic campaigns with a higher than normal daily budget in order to build out our audience quickly and aggressively, we then shifted all of our budget into retargeting the audience we had built out and driving home our purchase goal.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram ads digital strategy.
Paid Ads,Paid Ads,Marketing Strategy
Food & Drink
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The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.
The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.