M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

The Challenge

The Process

The Solution

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

M1 Concourse - Accelerating Engagement on and off the Track

Challenges:

Low open rates, click rates, and e-commerce purchases, coupled with high unsubscribe rates, prompted M1 Concourse to seek Mayple's expertise.

How Partnering with Mayple Helped:

Mayple guided the Digital Marketing Manager to maximize Mailchimp features, consolidating marketing lists and implementing a customer journey welcome series. The manager noted, "Mayple has guided me to best use features within Mailchimp that were not previously being utilized."

Impact and Transformation:

The process resulted in a 10% average increase in open rates, improved click-through rates, and a significant decrease in unsubscribe rates to single digits. Sales on the e-commerce side increased, showcasing the transformative impact of Mayple's guidance.

Conclusion:

"Working with Mayple has helped in all areas of email marketing," affirms the Digital Marketing Manager at M1 Concourse.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

38%
Open Rate Improvement

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