0.7
CPL

The Challenge

Marketing to consumers to provide them with potential financial solutions using my client was difficult, we needed the right balance of education, ad content and lead magnet to get the consumer to engage. We started with being more specific with our audience, targeting business owners and home owners, we then targeted the messaging to both and built our content around each audience. This made a huge difference as we were able to tailor our messaging just right to each very different audience, ultimately getting them to understand what The Loanery offer and convincing them to get in touch and convert through the ad.

The Process

I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram Ads digital strategy.

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Finance

Results by the numbers

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More Case Study

$1.27M

Sales

HearGift

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

Fiat

This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.

Landis Enterprises

We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!

0.4

CPL

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