Another startup we worked with - they had a freelancer who was running ads and not getting the best results.

We had to come in and make sense of the data they already had and then get them the results they needed.

Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.

Challenges:

• Often sold out of in-demand product categories, making it hard to scale top-performing ads
• Didn't have a consistent stream of new content
• Always had an abundance of low-converting product categories that they wanted to push

Strategies:

• Immediately created evergreen ad content that converted well and was scalable since it wasn't tied to a specific product
• Worked with the client on an influencer outreach plan to build up their asset library—used this content to create eye-catching videos that focused on the styling of the products, while also highlighting Goodfair's mission
• Pitched the client on product-specific influencer outreach initiatives to get more creative (and hopefully higher converting) content featuring the products that were a tougher sell

The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.

Sift Dessert Bar was looking to improve engagement and increase ecommerce sales with a new strategy and approach.