
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
The challenge for Top Rank Soccer Academy was to refine their email blast strategy, understanding the nuances of effective timing and content delivery.
Mayple's expertise came into play with the creation of a segmentation strategy, logic-infused tags, testing procedures, and the development of two impactful automations. Mayple stepped in to guide the Senior Coach and Marketing Director, Ramsey, in navigating the complexities of email marketing.
Mayple's intervention proved to be nothing short of fantastic. The focus on A/B testing ideas significantly contributed to Top Rank Soccer Academy's understanding of enhancing open rates.
Top Rank Soccer Academy, with Mayple as their strategic ally, is experiencing newfound prowess in email marketing. The dedication and tailored attention provided by Mayple have not only elevated the academy's understanding of email marketing intricacies but have also set them on a path to increase conversions, specifically in registrations for summer camps.
Email Marketing
Results by the numbers
"Mayple's staff was not only helpful but also provided valuable suggestions on improvement. The Zoom sessions were a real game-changer, offering a personalized touch to the entire process."
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This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.