We hit revenue goals across 45+ campaigns/year by collaborating with Product, Engineering, Sales, Advertising, Content, Email, Channel Marketing, Research, and Analytics teams to build and run global go-to-market campaigns.

Michael W.

Mayple Vetted

expert

The Challenge

Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.


I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

The Process

The Solution

We hit revenue goals across 45+ campaigns/year by collaborating with Product, Engineering, Sales, Advertising, Content, Email, Channel Marketing, Research, and Analytics teams to build and run global go-to-market campaigns.

Skills Used

Marketing Strategy,Other,Web Development,Other

Industry

Art & Entertainment

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