We hit revenue goals across 45+ campaigns/year by collaborating with Product, Engineering, Sales, Advertising, Content, Email, Channel Marketing, Research, and Analytics teams to build and run global go-to-market campaigns.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
We hit revenue goals across 45+ campaigns/year by collaborating with Product, Engineering, Sales, Advertising, Content, Email, Channel Marketing, Research, and Analytics teams to build and run global go-to-market campaigns.
Marketing Strategy,Other,Web Development,Other
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.