pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.

The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.

They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

NDA - Only the name of the brand can be shared.

We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.