"Wow, what! That Instagram growth was so fast. We grew our following in just 1 month by working with Angel!" - Tianna Thompson, CEO of Human of Color


"Since working with Angel, I've been so much more confident in my business, and what I'm truly here for. I now have systems in place that I've stuck to for almost 2 months and I've since seen so much growth!" - Tayla Lindsay, creator and blogger

4
ROAS

The Challenge

My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.


Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve  client satisfaction and social media growth simultaneously.

The Process

My process in working with client was:

  • monthly prep and strategy brainstorming based on the client's newly launched products and  company-wide focal point
  • monthly 1-hour consultations to review the analytics, growth, and to advise on what to do more/less of within the content and engagement strategy in order to attain the growth goals we were looking for
  • monthly recap emails with specific tasks listed out for company content creators/interns to follow
  • Weekly check-ins with the client's social media content creators/interns to ensure they were in alignment with the client's needs

The Solution

"Wow, what! That Instagram growth was so fast. We grew our following in just 1 month by working with Angel!" - Tianna Thompson, CEO of Human of Color


"Since working with Angel, I've been so much more confident in my business, and what I'm truly here for. I now have systems in place that I've stuck to for almost 2 months and I've since seen so much growth!" - Tayla Lindsay, creator and blogger

Skills Used

Social Media Management,Content Marketing

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.5

ROAS

Sunny Sports

Client was struggling to profitably advertise their products. With tens of thousands of products, with different price points, this is an ongoing struggle.

0.45

CPL

By Angels Salon

Improve the social media engagement with the Salon, generate more leads, and have a better storytelling of the feed.

ASCEND Fit Co

I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.

Noom

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.