
"Wow, what! That Instagram growth was so fast. We grew our following in just 1 month by working with Angel!" - Tianna Thompson, CEO of Human of Color
"Since working with Angel, I've been so much more confident in my business, and what I'm truly here for. I now have systems in place that I've stuck to for almost 2 months and I've since seen so much growth!" - Tayla Lindsay, creator and blogger
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
My process in working with client was:
"Wow, what! That Instagram growth was so fast. We grew our following in just 1 month by working with Angel!" - Tianna Thompson, CEO of Human of Color
"Since working with Angel, I've been so much more confident in my business, and what I'm truly here for. I now have systems in place that I've stuck to for almost 2 months and I've since seen so much growth!" - Tayla Lindsay, creator and blogger
Social Media Management,Content Marketing
Beauty
Put your e-mail in and we'll arrange a consultation call for you
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.