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"Wow, what! That Instagram growth was so fast. We grew our following in just 1 month by working with Angel!" - Tianna Thompson, CEO of Human of Color
"Since working with Angel, I've been so much more confident in my business, and what I'm truly here for. I now have systems in place that I've stuck to for almost 2 months and I've since seen so much growth!" - Tayla Lindsay, creator and blogger
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
My process in working with client was:
"Wow, what! That Instagram growth was so fast. We grew our following in just 1 month by working with Angel!" - Tianna Thompson, CEO of Human of Color
"Since working with Angel, I've been so much more confident in my business, and what I'm truly here for. I now have systems in place that I've stuck to for almost 2 months and I've since seen so much growth!" - Tayla Lindsay, creator and blogger
Social Media Management,Content Marketing
Beauty
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It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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