My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.

Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve  client satisfaction and social media growth simultaneously.

My process in working with client was:

• monthly prep and strategy brainstorming based on the client's newly launched products and  company-wide focal point
• monthly 1-hour consultations to review the analytics, growth, and to advise on what to do more/less of within the content and engagement strategy in order to attain the growth goals we were looking for
• monthly recap emails with specific tasks listed out for company content creators/interns to follow
• Weekly check-ins with the client's social media content creators/interns to ensure they were in alignment with the client's needs