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By the time we had concluded the tests we had doubled our returns enabling the company to 10x in size in less than 2 years.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
When I started at Patch we had daily revenue in the low 4 digits and had very ambitious plans for future growth. One of the key channels that we had identified was Facebook Ads, but before I started the company didn't have the know-how to efficiently scale the social media channel to enable the growth that we were looking for.
I identified what had worked up to now using Facebook Ads. Past performance was a good indicator of how we could scale in future.
I set up a plan to expand the account and campaign structure as well as laying out the testing plan and schedule. Once we'd set everything up we could go embark on these tests and increase our spend.
We measured performance using in-platform metrics and site metrics to determine success.
By the time we had concluded the tests we had doubled our returns enabling the company to 10x in size in less than 2 years.
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Vita Cup was looking for a team to support their in-house designers and create a higher output of creatives on a regular basis. We have worked with Vita Cup for years on both graphics and videos, primarily for advertising pieces, to help them scale quicker and stay on brand along the way.
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In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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