
By the time we had concluded the tests we had doubled our returns enabling the company to 10x in size in less than 2 years.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
When I started at Patch we had daily revenue in the low 4 digits and had very ambitious plans for future growth. One of the key channels that we had identified was Facebook Ads, but before I started the company didn't have the know-how to efficiently scale the social media channel to enable the growth that we were looking for.
I identified what had worked up to now using Facebook Ads. Past performance was a good indicator of how we could scale in future.
I set up a plan to expand the account and campaign structure as well as laying out the testing plan and schedule. Once we'd set everything up we could go embark on these tests and increase our spend.
We measured performance using in-platform metrics and site metrics to determine success.
By the time we had concluded the tests we had doubled our returns enabling the company to 10x in size in less than 2 years.
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Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.
Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

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