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By the time we had concluded the tests we had doubled our returns enabling the company to 10x in size in less than 2 years.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
When I started at Patch we had daily revenue in the low 4 digits and had very ambitious plans for future growth. One of the key channels that we had identified was Facebook Ads, but before I started the company didn't have the know-how to efficiently scale the social media channel to enable the growth that we were looking for.
I identified what had worked up to now using Facebook Ads. Past performance was a good indicator of how we could scale in future.
I set up a plan to expand the account and campaign structure as well as laying out the testing plan and schedule. Once we'd set everything up we could go embark on these tests and increase our spend.
We measured performance using in-platform metrics and site metrics to determine success.
By the time we had concluded the tests we had doubled our returns enabling the company to 10x in size in less than 2 years.
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GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
Cine packs was struggling to create profitable campaigns and often broke even for their digital products on Facebook and wanted to increase their ROAS to atleast a 3x. They also wanted to launch ads for their new eCommerce store to sell physical products. Moreover, they were not sure about tracking and needed someone to separate their free downloads from their paid downloads.
Tasked with improving engagement of large inactive abandoner list of 500k+.
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MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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