In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

The Challenge

The Process

The Solution

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Elevating Travel Agency Marketing: YOLLO Group Services' Journey with Mayple

Small Business Overview:

YOLLO Group Services, Inc. is a dynamic travel agency offering curated all-inclusive event packages that cater to the adventure-seeking spirit of their clients. Their packages ensure that clients have unforgettable experiences at some of the most sought-after events.

Challenges:

  • YOLLO Group Services faced challenges in creating compelling email content that resonated with their audience.
  • The segmentation of their email lists was proving to be a complex task, hindering their ability to target the right audiences effectively.

How Partnering with Mayple Helped:

The collaboration with Mayple brought a surge of knowledge and expertise into YOLLO Group Services' email marketing efforts. Mayple introduced them to the vast array of tools offered by Mailchimp, significantly enhancing their understanding of these tools. This partnership became a bridge to the untapped potential that lay within the Mailchimp platform.

Impact and Transformation:

The journey with Mayple has sparked a transformation within YOLLO Group Services. While they acknowledge the power of email marketing, they now have the tools and the understanding to harness this power. They are poised to elevate their open rates, click-through rates, and ultimately, their conversion rates.

Conclusion:

Investing in email marketing improvement was paramount for YOLLO Group Services, as it was instrumental in expanding their reach to potential clients. The partnership with Mayple has exceeded their expectations and is set to reshape their marketing strategy for the better.



Website
Skills Used

Email Marketing

Industry

Results by the numbers

35%
Account Potential Improvement

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Oja Express

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.

0.38

CPO

Walt Life

Walt Life is a fan-created Disney subscription box featuring officially licensed merchandise and items only found at the parks.


Challenges:



  • Current creative wasn’t scaling efficiently
  • Low engagement on ads
  • Remarketing was not converting even with discounts


Strategy:



  • I pitched the client on influencer whitelisted ads, which were an immediate success for us from both an engagement and conversion rate perspective.
  • Used our amazing influencer content to create high converting mash-up ads that created an emotional connection to the product

6.5

ROAS

Delixirs

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.

1.3

ROAS

Nesting Olive

The client wanted to get a ROAS above 2 with a limited monthly budget.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.