
By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.
Turn a grocery shopping and coupon app into a household name in the United States.
Understand the user's pain points and how they do their grocery shopping. Flipp appeals to coupon clippers in the suburbs willing to drive 5-20 minutes to save money on their grocery trip. It was critical to capture these data points before partnering with the proper advertising channels to reach our target users.
By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy
Food & Drink
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The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.