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By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.
Turn a grocery shopping and coupon app into a household name in the United States.
Understand the user's pain points and how they do their grocery shopping. Flipp appeals to coupon clippers in the suburbs willing to drive 5-20 minutes to save money on their grocery trip. It was critical to capture these data points before partnering with the proper advertising channels to reach our target users.
By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy
Food & Drink
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This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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