By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.

0.5
CPI

James V.

Mayple Vetted

expert

The Challenge

Turn a grocery shopping and coupon app into a household name in the United States.

The Process

Understand the user's pain points and how they do their grocery shopping. Flipp appeals to coupon clippers in the suburbs willing to drive 5-20 minutes to save money on their grocery trip. It was critical to capture these data points before partnering with the proper advertising channels to reach our target users.

The Solution

By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Marketing Strategy

Industry

Food & Drink

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Clinique GO

They wanted to get a more active social media presence

Gummy Labs

This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.

2.13

ROAS

FGX International

Dioptics Sunwear aspired to improve their position and placement in Google’s search engine results as well as improve the profitability of the paid search advertising campaigns.


Their main goal was to increase eCommerce Sales from organic SEO and Display Ads.

Follett School Solutions

Follett was struggling to achieve high-value keyword rank performance within the search engines as well as deliver on incremental organic traffic to boost online sales of books, textbooks and consumables to consumers. The challenge I faced was to analyze current SEO performance and execute various SEO tactics and tasks to improve keyword rank, organic traffic and eComm sales.