This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.
This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.
We geofenced each of the 5 locations to support in store sales using Google Performance Max Campaigns and Campaigns on Facebook and Instagram to build brand and sale event participation. We then ran targeted Google Search Campaigns to reach in-market online shoppers within their delivery area and retargeted website visitors using Google Performance Max Campaigns with their product feed.
This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.
Google Shopping,Paid Ads,Paid Ads,Paid Ads
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.