This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.
expert
This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.
We geofenced each of the 5 locations to support in store sales using Google Performance Max Campaigns and Campaigns on Facebook and Instagram to build brand and sale event participation. We then ran targeted Google Search Campaigns to reach in-market online shoppers within their delivery area and retargeted website visitors using Google Performance Max Campaigns with their product feed.
This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.
Google Shopping,Paid Ads,Paid Ads,Paid Ads
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.