The brand wanted to expand its presence on Google but had a hard time scaling. They were only using Shopping and had yet to try Performance Max.

The main competitor was having incredibly huge budgets and absorbing all the advertising real state.

The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.

Launching a known German dermo-cosmetics brand in a new market, very high competition