Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

The Challenge

The Process

The Solution

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Waterloogreenway - Paving the Way for Scalable Campaigns

Small Business Overview:

Waterloogreenway, a non-profit in Austin focusing on health and wellness events, faced challenges with maximizing Mailchimp features and scalability. The Senior Communications Coordinator sought Mayple's expertise.

Challenges:

Limited knowledge of Mailchimp features and scalability issues prompted Waterloogreenway to seek Mayple's guidance.

How Partnering with Mayple Helped:

Mayple's guidance not only improved Mailchimp utilization but also boosted confidence. The Senior Communications Coordinator noted, "People at Mayple were very friendly."

Impact and Transformation:

The process resulted in more scalable campaigns, condensed emails, fewer unsubscribes, and increased engagement. Notably, content improvements led to higher click-through rates and open rates.

Conclusion:

"I would recommend any small business to work with Mayple," attests the Senior Communications Coordinator, emphasizing the overwhelming benefits of having an expert guide.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

38%
Open Rate Improvement
7
Hours Audited the Account

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More Case Study

0 to 150k

Organic monthly impressions

Bellissimo Custom Hats

Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.


Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.


Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year. 


Key achievements: 

• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature

• 0 to 150k organic monthly impressions on Pinterest within 6 months

• 26k engaged Instagram followers

• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members

• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.

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