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Year over Year Sales increased by 214% with Year over Year Customer growth of New Users up 92% and 108% Returning Visitors.
This ecommerce swimwear company was looking to build their presence and drive online sales across North America. With some brand recognition generated through their work with Influencers they were looking to move beyond branded search campaigns to establish a predictable, consistent funnel strategy that could be used to support new product releases and their push into Activewear.
Using video, static and carousel content we targeted lookalike audiences on Tiktok, Facebook and Instagram to drive inbound mid-funnel traffic by showcasing the brand, products and versatility.
We then retargeted these engaged users on the same social channels with follow on messaging which outlined the value and unique selling propositions that differentiated their brand from their competitors. In addition we implemented Google Performance Max campaigns to engage the most serious “in-market” shoppers with Display and Product content from their catalog.
Seasonal sales were used to re-engage website visitors with Free Shipping and Discount offers to grow the customer base and drive revenue.
Year over Year Sales increased by 214% with Year over Year Customer growth of New Users up 92% and 108% Returning Visitors.
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
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