We were able to not only grow PPC revenue for Warehouse Lighting, but also saw a 25% improvement in ROAS due to vigilant SQR reviews for negative keyword opportunities as well as product level analysis to identify top and poor performers in Shopping campaigns

0.25
ROAS

The Challenge

Warehouse Lighting is an e-commerce store that primarily sells lighting fixtures to businesses, but some of their lighting products also appealed to home owners. By segmenting out search campaigns by search intent we were able to successfully target both B2B and B2C buyers.

The Process

I was the PPC lead doing both strategy and implementation on Google Ads and Bing Ads.


We were utilized the following strategies to meet and exceed their revenue and ROAS targets --

  • Organized non-brand search campaigns by intent and buyer type
  • Segmented search ad groups around top performing keyword themes and created highly relevant ad copy
  • Shopping segmentation around top sellers and regularly reviewed product level performance to either bid down or exclude entirely from the product feed
  • Dynamic Search campaigns
  • Dynamic Remarketing campaigns
  • Regular SQR review to identify negatives and new keyword opportunities

The Solution

We were able to not only grow PPC revenue for Warehouse Lighting, but also saw a 25% improvement in ROAS due to vigilant SQR reviews for negative keyword opportunities as well as product level analysis to identify top and poor performers in Shopping campaigns

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Home & Garden

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