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During this 5 month campaign we drove an increase of over 20% to their Dealer Program membership while generating over 320 consumer leads for their Retail Partners.
Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada.
I set up a strategy to target Pool Dealers using Video and static posts on LinkedIn to drive awareness and generate inbound leads with dealers and supported this effort with digital ad and email promotions through the National trade magazines.
At the same time I set up dynamic and keyword based search ads on Google to drive in-market consumers to optimized product landing pages that redirected them to authorized local dealers.
During this 5 month campaign we drove an increase of over 20% to their Dealer Program membership while generating over 320 consumer leads for their Retail Partners.
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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