During this 5 month campaign we drove an increase of over 20% to their Dealer Program membership while generating over 320 consumer leads for their Retail Partners.



0.7
CPL

John M.

Mayple Vetted

expert

The Challenge

Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada. 



The Process

I set up a strategy to target Pool Dealers using Video and static posts on LinkedIn to drive awareness and generate inbound leads with dealers and supported this effort with digital ad and email promotions through the National trade magazines.

 

At the same time I set up dynamic and keyword based search ads on Google to drive in-market consumers to optimized product landing pages that redirected them to authorized local dealers.



The Solution

During this 5 month campaign we drove an increase of over 20% to their Dealer Program membership while generating over 320 consumer leads for their Retail Partners.



Skills Used

Paid Ads,Paid Ads

Industry

Home & Garden

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