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Beeline Wellness automated emails increased their monthly email revenue from 3% to 28%!
agency
Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
First, we scrubbed Beeline Wellness email list, removing any non-active email addresses to optimize list quality. Then, we created seven foundational campaigns to peak the interest of consumers and keep them interested long term. Once we added campaigns aligning with national holidays and seasons to increase purchase opportunities.
Beeline Wellness automated emails increased their monthly email revenue from 3% to 28%!
Email Marketing,Copywriting,Branding,Marketing Strategy
Health & Wellness
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
