In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

The Challenge

The Process

The Solution

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Transforming Email Marketing with Crafting Jeannie

Company Overview:

Crafting Jeannie is a dedicated provider of printable products tailored for early education. Their product offerings cater to a diverse audience, including educators, parents, and grandparents, all united by a common goal: to enrich the learning and creative experiences of young children. Crafting Jeannie has established itself as a trusted resource within the early education community, committed to delivering high-quality, educational materials.

Challenges Faced in Email Marketing

  • Integrating the online store with email marketing efforts.
  • Tracking purchases and effectively utilizing data for analysis.
  • Heavy reliance on email marketing for sales (90% of total sales).

Partnering with Mayple: A Game-Changing Decision

Recognizing the need for transformation, Crafting Jeannie joined forces with Mayple and they embarked on a journey to overhaul their email marketing strategy.

Mayple assigned a seasoned CRM, Engagement, and CX expert to undertake a meticulous analysis of Crafting Jeannie's email marketing landscape. Key challenges, including the need for optimized creative, content strategy, and planning, were identified. A comprehensive plan was crafted to address these obstacles.

The Expert's Overview: Quinten Robert’s Work

Mayple's expert provided valuable insights and recommendations to address Crafting Jeannie's challenges:

Automations & Journeys:

  • What's Done: Crafting Jeannie had some automation processes in place, but the expert believed there was room for improvement.
  • How to Use It Now: Implement customer journeys to personalize experiences, increase engagement, and tailor content to specific needs, delivering maximum impact.

Email Best Practices:

  • What's Done: Crafting Jeannie received guidance on campaign planning, email personalization, and A/B testing.
  • How to Use It Now: Plan campaigns months in advance, utilize merge tags for personalization, and standardize A/B testing processes for efficient result measurement.

Final Results

Following the expert's recommendations and implementing best practices, Crafting Jeannie witnessed significant improvements:

  • Open Rate Surge: Open rates increased from an average of 31.4% to a robust 37%, reflecting enhanced email engagement.
  • Click Rate Advancement: Click rates improved from 2.21% to an impressive 3.37%, indicating increased interaction with Crafting Jeannie's email content.

Conclusion: A Triumph in Email Marketing Transformation

Through their collaboration with Mayple, Crafting Jeannie successfully transformed its email marketing strategy. By addressing challenges, implementing automation, and adhering to best practices, they achieved improved engagement, metrics, and overall marketing success. This case study underscores the power of expert guidance and tailored approaches in reshaping a business's marketing trajectory.

Are you ready to unlock your brand's email marketing potential? 

Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory.

Website
Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

5.6%
Open Rate Increased
1.16%
CTR Increased

"Elevating Early Education: Crafting Jeannie's Journey to Email Marketing Success with Mayple"

Regina Irwin

Owner and Founder

Are you ready to unlock your brand's email marketing potential?

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.3

CPL

Priority Software

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

Violet Purple

Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions. 

My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

1

CPO

New Glarus Bakery

Setup initial digital ads for this client

SimpleTax

The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.